本文選題：直播 + 圖書(shū)營(yíng)銷(xiāo)��； 參考：《現(xiàn)代出版》2017年04期

【摘要】：相較于傳統(tǒng)營(yíng)銷(xiāo)方式,圖書(shū)直播營(yíng)銷(xiāo)具有平等開(kāi)放的交互性、成本低廉的聚焦效應(yīng)、精準(zhǔn)的社群化傳播和儀式感的場(chǎng)景建構(gòu)等優(yōu)勢(shì),對(duì)提升銷(xiāo)售數(shù)量和打造出版品牌有積極影響。結(jié)合現(xiàn)狀分析,圖書(shū)直播營(yíng)銷(xiāo)的未來(lái)將呈現(xiàn)出多平臺(tái)聯(lián)動(dòng)、理念與內(nèi)容創(chuàng)新和跨界聯(lián)合追求內(nèi)容變現(xiàn)的發(fā)展動(dòng)向。
[Abstract]:Compared with traditional marketing methods, live book marketing has the advantages of equal and open interaction, low cost focusing effect, accurate communitarian communication and ritual scene construction, etc. It has a positive impact on increasing sales and creating publishing brands. Based on the analysis of the present situation, the future of live book marketing will present the development trend of multi-platform linkage, idea and content innovation and cross-border joint pursuit of content realization.
【作者單位】： 廣西師范大學(xué)新聞與傳播學(xué)院;
【分類(lèi)號(hào)】：G230.7-F
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本文編號(hào)：1994217