發(fā)布時(shí)間：2018-05-26 06:24

  本文選題：服裝 + 網(wǎng)紅店鋪��； 參考：《山東紡織經(jīng)濟(jì)》2016年09期

【摘要】：本文主要研究了服裝類網(wǎng)紅店鋪的微博營(yíng)銷模式。以網(wǎng)紅"張大奕"為例,分析網(wǎng)紅店鋪微博營(yíng)銷要素。通過問卷調(diào)查,了解網(wǎng)紅微博傳播力和顧客購(gòu)買意愿的影響因素,并根據(jù)調(diào)研結(jié)果對(duì)服裝類網(wǎng)紅店鋪微博營(yíng)銷策略提出改進(jìn)建議。
[Abstract]:This article mainly studies the micro-blog marketing mode of the clothing category red shop. Taking the "Zhang Da Yi" as an example, this paper analyzes the micro-blog marketing elements of the net red store. Through a questionnaire survey, it understands the influence factors of the transmission force and the customer's purchase intention of the net red micro-blog, and puts forward some suggestions on the improvement of the micro-blog marketing strategy of the clothing type network red store according to the results of the investigation.
【作者單位】： 東華大學(xué);
【分類號(hào)】：F274;F724.6

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本文編號(hào)：1936269