本文選題：可持續(xù)營(yíng)銷理念 + 電商�。� 參考：《改革與戰(zhàn)略》2015年12期

【摘要】：將可持續(xù)營(yíng)銷理念從傳統(tǒng)商業(yè)領(lǐng)域移植到電商領(lǐng)域,面臨著層層挑戰(zhàn)�？沙掷m(xù)營(yíng)銷理念在電商中的應(yīng)用主要體現(xiàn)在觀念、制度、營(yíng)銷行為、社會(huì)監(jiān)督、互聯(lián)網(wǎng)O2O營(yíng)銷模式和網(wǎng)絡(luò)直銷模式等方面。信息流、物流、資金流和生態(tài)環(huán)境是未來(lái)可持續(xù)營(yíng)銷理念在電商發(fā)展中的價(jià)值所在。企業(yè)、商家、消費(fèi)者和政府四方應(yīng)從綠色營(yíng)銷、人性化營(yíng)銷、個(gè)性營(yíng)銷、適度營(yíng)銷和關(guān)系營(yíng)銷五個(gè)方面進(jìn)行改進(jìn),以可持續(xù)型的電商發(fā)展模式推動(dòng)經(jīng)濟(jì)、社會(huì)及生態(tài)的共同進(jìn)步。
[Abstract]:The concept of sustainable marketing will be transplanted from the traditional commercial field to the e-commerce field, facing layers of challenges. The application of the concept of sustainable marketing in e-commerce is mainly reflected in the following aspects: concept, system, marketing behavior, social supervision, Internet O2O marketing model and network direct selling model. Information flow, logistics, capital flow and ecological environment are the value of the concept of sustainable marketing in the development of e-commerce. Enterprises, businesses, consumers and government should improve from five aspects: green marketing, humanized marketing, personality marketing, moderate marketing and relationship marketing, so as to promote the economy with sustainable e-commerce development model. The common progress of society and ecology.
【作者單位】： 常州紡織服裝職業(yè)技術(shù)學(xué)院;
【分類號(hào)】：F274;F724.6

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