發(fā)布時(shí)間：2018-05-05 10:15

  本文選題：奢侈品 + 會(huì)展?fàn)I銷��； 參考：《陜西教育(高教)》2016年03期

【摘要】：文章在簡(jiǎn)要論述了會(huì)展?fàn)I銷的特點(diǎn)后,系統(tǒng)研究了奢侈品企業(yè)會(huì)展?fàn)I銷的現(xiàn)狀、營(yíng)銷中存在的問題,并提出了奢侈品會(huì)展?fàn)I銷策略的創(chuàng)新方法,一方面對(duì)我國(guó)當(dāng)前會(huì)展?fàn)I銷業(yè)有一個(gè)深入、全面的認(rèn)識(shí);另一方面也能夠?yàn)樯莩奁窌?huì)展?fàn)I銷活動(dòng)提供一定的指導(dǎo)與借鑒價(jià)值。
[Abstract]:After a brief discussion on the characteristics of exhibition marketing, this paper systematically studies the present situation of the exhibition marketing of luxury goods enterprises, the problems existing in the marketing, and puts forward the innovative methods of the luxury goods exhibition marketing strategy. On the one hand, it has a deep and comprehensive understanding of the current exhibition marketing industry in China; on the other hand, it can also provide some guidance and reference value for the luxury exhibition marketing activities.
【作者單位】： 陜西國(guó)防工業(yè)職業(yè)技術(shù)學(xué)院;
【分類號(hào)】：F713.83-4;G712
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本文編號(hào)：1847296