本文選題：家用呼吸機 + 新醫(yī)療體制改革��； 參考：《對外經濟貿易大學》2015年碩士論文

【摘要】：家用呼吸機是以機械裝置建立壓力差,從而產生肺通氣的動力原理制成,也可以用來代替、控制或改變人體的自主呼吸運動1,是家庭常用的家用健康自助器材。適用于鼾癥和其他需要呼吸支持的患者治療。作為治療鼾癥最有效的途徑的呼吸機的發(fā)展在很大程度上依賴于當地的醫(yī)療水平,與擁有成熟完善的家用呼吸機市場運行體制相比,中國的家用呼吸機產業(yè)尚處在發(fā)展階段,存在“以藥養(yǎng)醫(yī),看病等”等現實問題。為了確保醫(yī)療器械使用的安全性和有效性,各國都在原有的醫(yī)療器械政策法規(guī)及標準上做出了調整。本文將結合中國新醫(yī)療體制改革的背景,闡述新醫(yī)療體制改革的主要內容、總目標和重點。由此分析新醫(yī)改政策對家用呼吸機營銷的影響,分析家用呼吸機“產品創(chuàng)新能力低;診斷能力不足”問題產生的原因;并通過對比全球主要國家的呼吸機營銷經驗,探索利用“加大研發(fā)力度,拓寬多渠道營銷”的解決方案,幫助中國家用呼吸機營銷的發(fā)展與完善,促進產業(yè)結構的調整。
[Abstract]:Household ventilator is made by mechanical device to establish pressure difference, which can produce pulmonary ventilation. It can also be used to replace, control or change the human body's autonomous breathing movement. It is a household health self-help equipment commonly used in family. Suitable for snoring and other patients in need of respiratory support. As the most effective way to treat snoring, the development of ventilator depends on the local medical level to a great extent. Compared with having a mature and perfect operating system of domestic ventilator market, the domestic ventilator industry in China is still in the stage of development. There are practical problems such as "nourishing medicine with medicine, seeing a doctor and so on". In order to ensure the safety and effectiveness of the use of medical devices, countries have made adjustments in the original medical device policies, regulations and standards. Based on the background of China's new medical system reform, the main contents, general objectives and emphases of the new medical system reform will be expounded in this paper. This paper analyzes the influence of the new medical reform policy on the marketing of household ventilator, analyzes the causes of the problem of "low product innovation ability, insufficient diagnostic ability" of household ventilator, and compares the marketing experience of ventilator in major countries around the world. In order to help the development and perfection of ventilator marketing in China and promote the adjustment of industrial structure, this paper explores and utilizes the solution of "increasing R & D, widening multi-channel marketing".
【學位授予單位】：對外經濟貿易大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F274;F426.4

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本文編號：1837213