本文選題：農(nóng)產(chǎn)品 + 營銷策略�。� 參考：《廣西大學(xué)》2015年碩士論文

【摘要】：隨著時(shí)代的發(fā)展和經(jīng)濟(jì)社會的進(jìn)步,越來越多的人開始意識到保健的重要性,保健食品對人們生活的意義在逐步的提升。玉米因其特有的生物學(xué)特性,在預(yù)防癌癥、心臟病等方面做出了巨大的貢獻(xiàn)。天景食品有限公司是一家以玉米為原料,生產(chǎn)鮮食玉米、玉米速食食品、玉米飲料的農(nóng)產(chǎn)品加工企業(yè),在國內(nèi)的營養(yǎng)鮮玉米的生產(chǎn)技術(shù)研發(fā)、轉(zhuǎn)化和利用等領(lǐng)域,均處于領(lǐng)先地位。本研究以天景食品有限公司農(nóng)產(chǎn)品營銷策略為研究對象,運(yùn)用SWOT分析方法,分析了天景公司農(nóng)產(chǎn)品市場營銷面臨的優(yōu)勢、劣勢、機(jī)會和威脅。進(jìn)而在借鑒發(fā)達(dá)國家典型的三種農(nóng)產(chǎn)品營銷經(jīng)驗(yàn)的基礎(chǔ)上,從產(chǎn)品策略、價(jià)格策略、渠道策略和促銷策略四個(gè)方面提出了天景食品有限公司農(nóng)產(chǎn)品營銷策略：充分發(fā)揮農(nóng)民合作經(jīng)濟(jì)組織在產(chǎn)品生產(chǎn)和銷售環(huán)節(jié)的作用、構(gòu)建功能健全的農(nóng)產(chǎn)品交易市場以及合理運(yùn)用現(xiàn)代營銷理念提高營銷水平。
[Abstract]:With the development of the times and economic and social progress, more and more people begin to realize the importance of health care.Because of its unique biological characteristics, maize has made great contributions in preventing cancer and heart disease.Tianjing Foods Co., Ltd. is a corn as raw material, production of fresh corn, corn instant food, corn beverage processing enterprises, in the domestic production technology research and development, transformation and utilization of fresh corn, etc.Are in the leading position.This study takes the marketing strategy of agricultural products of Tianjing Food Co., Ltd. as the research object, and analyzes the advantages, disadvantages, opportunities and threats of the marketing of agricultural products of Tianjing Food Co., Ltd by using the SWOT analysis method.Then, on the basis of learning from the typical marketing experience of three kinds of agricultural products in developed countries, from the product strategy, the price strategy,The marketing strategy of agricultural products of Tianjing Food Co., Ltd. Is put forward in four aspects of channel strategy and promotion strategy: to give full play to the role of farmers' cooperative economic organizations in the production and sale of products,Build a sound-functioning agricultural products trading market and reasonable use of modern marketing ideas to improve the level of marketing.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F274;F326.5

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