發(fā)布時間：2018-04-03 12:40

  本文選題：在線評論　切入點：醫(yī)學(xué)類圖書　出處：《現(xiàn)代出版》2015年01期

【摘要】：圖書營銷早已從實體店擴展到網(wǎng)絡(luò),如何讓客戶更好地了解書刊內(nèi)容、體驗服務(wù)質(zhì)量從而提升銷售,這正是互聯(lián)網(wǎng)時代我們需要考慮的問題。醫(yī)學(xué)類圖書因其專業(yè)性強等特點,出版方通過"在線評論"進行營銷時,可以借助及時更新圖書推介信息、充實產(chǎn)品數(shù)量、發(fā)起網(wǎng)絡(luò)活動等方式引導(dǎo)正面評論,進而推動銷售。
[Abstract]:Book marketing has long been extended from physical stores to the network, how to better understand the content of books and periodicals, experience the quality of service to improve sales, this is the Internet era we need to consider the problem.Because of its strong specialty, the publishers can guide the positive comments by updating the information of book promotion, enriching the quantity of products, initiating network activities and so on, and then promote the sales.
【作者單位】： 北京大學(xué)醫(yī)學(xué)出版社市場營銷部;
【分類號】：G239.2-F
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本文編號：1705235