發(fā)布時(shí)間：2018-03-31 20:47

  本文選題：IDC　切入點(diǎn)：億恩科技　出處：《鄭州大學(xué)》2017年碩士論文

【摘要】：河南億恩科技股份有限公司(下文簡(jiǎn)稱(chēng)億恩科技)戰(zhàn)略研究,主旨是通過(guò)對(duì)億恩科技所處行業(yè)的競(jìng)爭(zhēng)狀況和發(fā)展趨勢(shì)研究,對(duì)比億恩科技自身實(shí)際的發(fā)展?fàn)顩r,梳理出適合億恩科技未來(lái)3年發(fā)展戰(zhàn)略目標(biāo),并明確具體可執(zhí)行的操作措施。億恩科技主要從事IDC行業(yè),專(zhuān)注于服務(wù)器托管領(lǐng)域17年,主要面向政府和中小企業(yè)用戶(hù)提供服務(wù)器托管、云主機(jī)、網(wǎng)站建設(shè)、虛擬主機(jī)等互聯(lián)網(wǎng)接入服務(wù)。從公司整體發(fā)展來(lái)看,前14年發(fā)展非常順利,并于2014年底公司順利實(shí)現(xiàn)股改,2015年1月份成功掛牌新三板。從2015年到現(xiàn)在,面對(duì)外部環(huán)境的快速變化,公司發(fā)展戰(zhàn)略上調(diào)整沒(méi)有能及時(shí)跟上,公司整體發(fā)展速度放緩。2015年底,基于對(duì)當(dāng)前中小企業(yè)的需求調(diào)研和市場(chǎng)競(jìng)爭(zhēng)對(duì)手調(diào)研,公司推出了全新品牌“網(wǎng)總管”,開(kāi)辟了一個(gè)新的領(lǐng)域-----網(wǎng)站托管,2016年,經(jīng)過(guò)公司內(nèi)部不斷的產(chǎn)品迭代和市場(chǎng)上的大規(guī)模推廣,網(wǎng)總管成為本地區(qū)網(wǎng)站托管領(lǐng)域領(lǐng)導(dǎo)者。但是從目前看,網(wǎng)總管還不能馬上很好的支撐公司的快速發(fā)展,所以在培育這個(gè)新品牌的同時(shí),還需要快速調(diào)整億恩科技原有業(yè)務(wù)定位,以實(shí)現(xiàn)公司的快速發(fā)展。經(jīng)過(guò)梳理,億恩科技在未來(lái)幾年的發(fā)展目標(biāo)主要分為兩個(gè)方向:在IDC領(lǐng)域致力于成為專(zhuān)注骨干互聯(lián)網(wǎng)接入的服務(wù)器托管服務(wù)提供商;在網(wǎng)站托管領(lǐng)域,網(wǎng)總管成為全國(guó)領(lǐng)導(dǎo)者品牌;到2020年,公司總產(chǎn)值超過(guò)1.5個(gè)億。為了實(shí)現(xiàn)以上目標(biāo),公司將同時(shí)從兩個(gè)方向采取措施。傳統(tǒng)IDC產(chǎn)業(yè)方面,加強(qiáng)用戶(hù)梳理,理清品牌定位,尋找屬于我們自己的目標(biāo)客戶(hù)群體,針對(duì)目標(biāo)群體加強(qiáng)技術(shù)服務(wù)創(chuàng)新和研發(fā),增加更具競(jìng)爭(zhēng)力的附加服務(wù),在此基礎(chǔ)上,加強(qiáng)品牌營(yíng)銷(xiāo)推廣,同時(shí)在現(xiàn)有產(chǎn)品體系下培育私有云解決方案和快速建站兩個(gè)產(chǎn)品,確保多點(diǎn)支撐;網(wǎng)總管方面,一方面是穩(wěn),堅(jiān)持以客戶(hù)為中心,不斷迭代升級(jí)產(chǎn)品;另外一方面是快,快速推廣,快速覆蓋,加快對(duì)市場(chǎng)的占領(lǐng)。未來(lái)的億恩科技,將面臨更加廣闊的發(fā)展前景和更加嚴(yán)峻的市場(chǎng)挑戰(zhàn),只有堅(jiān)持科學(xué)的管理方法和發(fā)展觀,才能立于不敗之地。明確企業(yè)戰(zhàn)略規(guī)劃和實(shí)施有效的措施達(dá)成目標(biāo),才能在未來(lái)的發(fā)展中更上一層樓。
[Abstract]:Henan Yien Science and Technology Co., Ltd. (hereinafter referred to as Yi en Science and Technology) strategic research, the main purpose is to compare the actual development situation of Yi en Technology itself through the research on the competitive situation and development trend of the industry in which it is located. Combing out the next three years suitable for the next three years of development strategic objectives, and clear specific operational measures that can be implemented. Yoon Technology is mainly engaged in the IDC industry, focusing on the server hosting field for 17 years, It mainly provides server hosting, cloud hosting, website construction, virtual hosting and other Internet access services to the government and small and medium-sized enterprises. Judging from the overall development of the company, the development of the first 14 years has been very smooth. The company successfully implemented the stock reform at the end of 2014 and successfully listed the new third board in January 2015. From 2015 to now, in the face of rapid changes in the external environment, the company's development strategy has not been adjusted in time to keep up, and the overall development rate of the company slowed down by the end of 2015. Based on the current demand research of small and medium-sized enterprises and market competitors research, the company launched a new brand "webmaster", which opened up a new field-website hosting, 2016, Through the continuous product iteration within the company and the large-scale promotion in the market, the webmaster has become the leader in the field of web hosting in the region. However, at present, the webmaster cannot support the rapid development of the company immediately. So while cultivating this new brand, we also need to quickly adjust the original business positioning of Eun Technology in order to realize the rapid development of the company. After combing, In the next few years, the development goals of EST are divided into two directions: in the field of IDC, we are committed to becoming a server hosting service provider focused on backbone Internet access, and in the field of web hosting, the webmaster has become a leading brand in the country. By 2020, the total output value of the company will exceed 150 million. In order to achieve the above goal, the company will simultaneously take measures in two directions. In the traditional IDC industry, we will strengthen user combing, clear brand positioning, and find our own target customer group. Aiming at the target group to strengthen the innovation and research of technology service, increase the more competitive additional service, on the basis of this, strengthen the brand marketing promotion, at the same time, cultivate the private cloud solution and the rapid establishment of the two products under the existing product system, Ensure multi-point support; on the one hand, webmaster is stable, adhere to customer-centered, iteration and upgrade products; on the other hand, is fast, fast promotion, rapid coverage, accelerate the occupation of the market. Will be faced with broader development prospects and more severe market challenges. Only by adhering to scientific management methods and the concept of development can we remain invincible. Make clear the strategic planning of enterprises and implement effective measures to achieve their goals. In order to further develop in the future.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F49;F272

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