本文選題：特色建筑文化　切入點：城市形象　出處：《暨南大學(xué)》2015年碩士論文

【摘要】：隨著經(jīng)濟(jì)全球化與信息化時代的到來,在一定程度上城市之間的競爭逐漸取代國家間競爭和區(qū)域競爭而成為了全球競爭的焦點。城市形象作為城市核心競爭力的重要構(gòu)成要素,也越來越受到國家與城市管理者的關(guān)注和重視。近年來,城市如何利用自身特色優(yōu)勢資源構(gòu)建和傳播城市形象,打造城市品牌形象的相關(guān)課題顯得尤為重要。本論文以城市旅游官方資訊網(wǎng)和城市形象宣傳片作為實證個案研究對象,試圖從建筑學(xué)、傳播學(xué)、品牌營銷學(xué)等理論觀點與角度去分析城市特色建筑背后蘊(yùn)藏的文化價值,以及作為符號化和媒介化的城市特色建筑文化所具備的傳播功能,進(jìn)一步探討如何利用城市特色建筑文化內(nèi)涵去進(jìn)行城市個性形象傳播的構(gòu)建和傳播,提高城市形象傳播效果。本文運用多種研究方法,旨在闡釋城市特色建筑文化對城市形象建構(gòu)和傳播的重要意義�；诮ㄖ幕曈蛳�,剖析了城市形象傳播存在的問題,并針對相關(guān)的問題與誤區(qū),提出了利用特色建筑文化傳播個性化的城市形象的策略與思路。
[Abstract]:With the arrival of the era of economic globalization and information technology, the competition among cities has gradually replaced the competition between countries and regions and become the focus of global competition to a certain extent. As an important component of the core competitiveness of a city, the image of the city has become the focus of the global competition. In recent years, how cities use their own advantages of resources to build and spread the image of the city, It is particularly important to build the city brand image. This paper takes the city tourism official information network and the city image propaganda film as the empirical case study object, attempts from the architecture, the communication science, The theory and angle of brand marketing are used to analyze the cultural value behind the urban characteristic architecture, and the communication function of the city characteristic architectural culture as a symbol and a medium. This paper further discusses how to use the cultural connotation of urban characteristic architecture to construct and spread the individual image of the city, and to improve the effect of the transmission of the city image. The purpose of this paper is to explain the significance of urban characteristic architectural culture to the construction and dissemination of urban image. Based on the view of architectural culture, this paper analyzes the problems existing in the communication of urban image, and aims at the related problems and misunderstandings. This paper puts forward the tactics and ideas of using the characteristic architectural culture to spread the individualized city image.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G206

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 謝語蔚;多元媒體時代大都市城市形象的建構(gòu)與傳播[D];西南政法大學(xué);2012年

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本文編號：1691317