本文選題：城市綜合體　切入點(diǎn)：功能定位　出處：《西安建筑科技大學(xué)》2016年碩士論文

【摘要】：隨著人類文明的進(jìn)步和社會經(jīng)濟(jì)的發(fā)展,城鎮(zhèn)化加快已成為世界性大趨勢。改革開放以來,我國的城市化水平快速增長,據(jù)推測2050年前后將達(dá)到72.9%。快速城鎮(zhèn)化加大了對城市多中心的需求,集多功能為一體的城市綜合體成為新的城市發(fā)展模式。然而,隨著城市綜合體井噴式的激增,同質(zhì)化、扎堆甚至失敗的案例也與日俱增,為探究其失敗原因,本文展開了對城市綜合體功能定位的研究�；趪鴥�(nèi)外相關(guān)研究,本文從城市綜合體前期策劃切入,將營銷學(xué)的STP戰(zhàn)略理論融入到前期策劃的項(xiàng)目定位板塊,并就項(xiàng)目定位中的核心環(huán)節(jié)--功能定位展開討論。通過對四種主導(dǎo)功能城市綜合體類型(即住宅主導(dǎo)型、辦公主導(dǎo)型、商業(yè)主導(dǎo)型、酒店主導(dǎo)型)及現(xiàn)階段功能定位常用方法優(yōu)缺點(diǎn)的研究,提出了定量的功能定位法--基于多目標(biāo)智能加權(quán)灰靶決策模型。由功能定位的三大相關(guān)理論確定了需求強(qiáng)度、需求收入彈性、區(qū)域環(huán)境資源契合度、對其他功能業(yè)態(tài)的帶動能力、對其他功能業(yè)態(tài)的負(fù)面影響度、投資收益率六大灰色局勢決策指標(biāo),運(yùn)用熵權(quán)法對其進(jìn)行賦權(quán),建立多目標(biāo)灰靶決策模型。該模型不僅充分考慮了目標(biāo)效果值中靶(即說明該方案入圍合理方案范圍)和脫靶(即說明該方案未入圍合理方案范圍)兩種不同情形,而且確定了最優(yōu)灰色決策局勢(即中靶測度向量最大值的方案)。最后,本文以一個(gè)已成功開發(fā)運(yùn)營的城市綜合體項(xiàng)目“鄭州升龍國際中心”為例,分別運(yùn)用定性分析法--“三位一體法”及本文建立的定量分析法--“多目標(biāo)智能加權(quán)灰靶決策”模擬其功能定位的過程,將所得結(jié)果進(jìn)行比對,并與本項(xiàng)目實(shí)際定位及運(yùn)營狀況相互印證,證實(shí)了本文建立的模型的科學(xué)性與實(shí)用性。
[Abstract]:With the progress of human civilization and the development of social economy, the acceleration of urbanization has become a worldwide trend. It is estimated that around 2050 it will reach 72.9%. Rapid urbanization has increased the demand for urban multicentre, and multi-functional urban complex has become a new urban development model. However, with the explosion of urban complex blowout, homogenization. In order to explore the causes of the failure, this paper has carried out a study on the function orientation of urban complex. Based on the relevant research at home and abroad, this paper starts from the early planning of urban complex. In this paper, the STP strategy theory of marketing is integrated into the pre-planned project positioning section, and the core link of the project positioning is discussed, which is the function orientation. Through the analysis of four kinds of dominant functional urban complex types (i.e. residential type, office oriented type, etc.), Study on the advantages and disadvantages of commercial dominant, hotel-oriented) and current functional positioning methods, A quantitative functional localization method based on multi-objective intelligent weighted grey target decision model is proposed. The demand intensity, demand income elasticity, regional environment and resource fit degree are determined by the three relevant theories of functional positioning. For the driving ability of other functional forms, the negative influence degree of other functional forms, and the six grey situation decision indexes of investment yield, the entropy weight method is used to empower them. A grey target decision model with multiple targets is established. The model not only takes into account two different cases: target in the target effect value (that is to say, to explain the reasonable range of the scheme's shortlisted scheme) and the missing target (that is to say, the reasonable range of the scheme not being shortlisted). Furthermore, the optimal grey decision situation (that is, the maximum value of the target measure vector) is determined. Finally, this paper takes a successful urban complex project "Zhengzhou Shenglong International Center" as an example. The qualitative analysis method, "Trinity method" and the quantitative analysis method "Multi-objective Intelligent weighted Grey Target Decision-making" are used to simulate the process of its function orientation, and the results are compared. The model established in this paper is proved to be scientific and practical.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F274;F299.233.4
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本文編號：1685164