發(fā)布時間：2018-03-30 07:27

  本文選題：柬埔寨　切入點(diǎn)：華文報業(yè)　出處：《新聞?wù)搲?016年06期

【摘要】：柬埔寨的華文報業(yè)因其服務(wù)華人社會、宣揚(yáng)中華文化的辦報宗旨而倍受關(guān)注。隨著政治局勢的更替,柬埔寨的新聞管控也經(jīng)歷著寬松—嚴(yán)格—寬松的曲線過程。柬埔寨華文報業(yè)因地處海外,新聞生態(tài)較為獨(dú)特;其傳媒市場狹小、競爭激烈。隨著新媒體的發(fā)展,柬埔寨華文報業(yè)面臨諸多挑戰(zhàn)。為了適應(yīng)挑戰(zhàn),須建構(gòu)立體化的運(yùn)營模式,契合互聯(lián)網(wǎng)+現(xiàn)實,打造以細(xì)分、精準(zhǔn)為目標(biāo)的受眾培育策略,構(gòu)建本土化的服務(wù)營銷策略。
[Abstract]:The Chinese newspaper industry in Cambodia has attracted much attention for its service to the Chinese community and for its purpose of promoting Chinese culture. With the change of political situation, Cambodia's news control also goes through a relaxed, strict and relaxed curve. Because of its overseas location, Cambodia's Chinese newspaper industry has a unique news ecology; its media market is small and competitive. With the development of new media, In order to adapt to the challenges, it is necessary to construct a three-dimensional operation model, to fit in with the reality of the Internet, to create a target audience training strategy with subdivision and precision, and to build a local service marketing strategy.
【作者單位】： 復(fù)旦大學(xué)新聞學(xué)院;廣西師范學(xué)院新聞傳播學(xué)院;
【分類號】：G219.335
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本文編號：1684918