本文選題：新生代農(nóng)民工　切入點(diǎn)：亞階層　出處：《教育發(fā)展研究》2017年05期

【摘要】：基于新生代農(nóng)民工自身內(nèi)部因素的考量,本文從亞階層、職業(yè)期待和消費(fèi)認(rèn)知三個(gè)角度研究其消費(fèi)意愿。研究表明,優(yōu)勢(shì)階層新生代農(nóng)民工,包括自我認(rèn)為具有一技之長(zhǎng)者、實(shí)際年收入較高者、腦力勞動(dòng)者的職業(yè)培訓(xùn)消費(fèi)意愿更強(qiáng);認(rèn)為擁有提高收入機(jī)會(huì)者的培訓(xùn)消費(fèi)意愿更強(qiáng);時(shí)間成本是影響職業(yè)培訓(xùn)消費(fèi)意愿的一個(gè)顯著性因素。為此,公共部門(mén)需要培育新生代農(nóng)民工職業(yè)培訓(xùn)的消費(fèi)傾向;改進(jìn)新生代農(nóng)民工職業(yè)培訓(xùn)的"營(yíng)銷策略";細(xì)化職業(yè)培訓(xùn)政策工具的選擇;利用互聯(lián)網(wǎng)技術(shù)增加職業(yè)培訓(xùn)方式的多樣性與靈活性。
[Abstract]:Based on the consideration of the internal factors of the new generation of migrant workers, this paper studies their consumption intention from three angles: substratum, career expectation and consumption cognition. Those with higher actual annual income have stronger willingness to spend in vocational training; those who have the opportunity to raise income are more willing to spend training; time cost is a significant factor affecting the willingness to spend in vocational training. The public sector needs to cultivate the consumption tendency of the new generation of migrant workers' vocational training, improve the "marketing strategy" of the new generation of migrant workers' vocational training, refine the choice of vocational training policy tools; Use Internet technology to increase the diversity and flexibility of vocational training methods.
【作者單位】： 浙江財(cái)經(jīng)大學(xué)公共管理學(xué)院;
【基金】：教育部人文社科青年項(xiàng)目“新生代農(nóng)民工異地就業(yè)培訓(xùn)政策研究”(14YJC880016)的部分成果
【分類號(hào)】：C975

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 廉思;馮丹;蘆W，

本文編號(hào)：1672021