本文選題：永泰縣　切入點(diǎn)：休閑農(nóng)業(yè)旅游　出處：《福建農(nóng)林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國(guó)經(jīng)濟(jì)的飛躍發(fā)展及人們收入水平的逐步好轉(zhuǎn),越來(lái)越多的人意識(shí)到旅游的樂(lè)趣,以外出旅游為代表的休閑消費(fèi)逐漸占據(jù)消費(fèi)總額中至關(guān)重要的一部分。休閑農(nóng)業(yè)作為一種新興產(chǎn)業(yè),早在20世紀(jì)60年代一些發(fā)達(dá)國(guó)家就曾提出休閑農(nóng)業(yè)的概念。在國(guó)家的積極倡導(dǎo)下,"互聯(lián)網(wǎng)+"風(fēng)暴在各行各業(yè)都掀起了不小的波瀾,在旅游業(yè)方面,大數(shù)據(jù)的應(yīng)用利于行業(yè)精細(xì)化劃分客戶需求,為其提供個(gè)性化服務(wù),政策和資金的扶持也能夠助力農(nóng)村網(wǎng)絡(luò)建設(shè),使互聯(lián)網(wǎng)的經(jīng)濟(jì)效益作用能夠惠及廣大農(nóng)村地區(qū),更好地為休閑農(nóng)業(yè)旅游服務(wù)。可見(jiàn),休閑農(nóng)業(yè)的發(fā)展前景有巨大支持力度,鄉(xiāng)村休閑農(nóng)業(yè)旅游必然迎來(lái)春天。休閑農(nóng)業(yè)對(duì)于農(nóng)村地區(qū)的振興繁榮和富民作用是非常明顯的,它不僅利于農(nóng)村地區(qū)發(fā)展新的經(jīng)濟(jì)增長(zhǎng)點(diǎn),提升旅游業(yè)的發(fā)展品質(zhì),助于旅游、農(nóng)業(yè)、教育、養(yǎng)老、文化等事業(yè)的融合發(fā)展,而且對(duì)于提高當(dāng)?shù)丶爸苓叺娜藗兊穆糜蜗M(fèi)水平都有極大的幫助。本論文研究的目的在于通過(guò)總結(jié)國(guó)內(nèi)外休閑旅游農(nóng)業(yè)的發(fā)展歷程、以永泰縣為研究對(duì)象分析,據(jù)此提出相應(yīng)的措施和建議,一方面豐富我國(guó)現(xiàn)有休閑旅游農(nóng)業(yè)研究,一方面也為政府相關(guān)部門提供發(fā)展當(dāng)?shù)剞r(nóng)村經(jīng)濟(jì)的意見(jiàn)和建議。本文將永泰縣的休閑農(nóng)業(yè)與旅游產(chǎn)業(yè)發(fā)展作為研究對(duì)象,運(yùn)用文獻(xiàn)研究法、比較分析法、SWOT分析方法等,對(duì)永泰縣休閑農(nóng)業(yè)旅游的資源基礎(chǔ)、永泰縣休閑農(nóng)業(yè)旅游產(chǎn)品設(shè)計(jì)及營(yíng)銷策略進(jìn)行了全面系統(tǒng)的研究,為制定永泰縣休閑農(nóng)業(yè)旅游發(fā)展的總體目標(biāo)及戰(zhàn)略選擇提供了理論依據(jù)。
[Abstract]:With the rapid development of Chinese economy and the gradual improvement of people's income level, more and more people realize the pleasure of traveling. Leisure consumption, represented by traveling abroad, gradually occupies a vital part of the total consumption. Leisure agriculture as a new industry, As early as 1960s, some developed countries put forward the concept of leisure agriculture. Under the active advocacy of the country, the "Internet" storm set off quite a few waves in various industries, and in the tourism sector, Big data's application is conducive to the fine division of customer needs in the industry and the provision of personalized services. The policy and financial support can also help the rural network construction, so that the economic benefits of the Internet can benefit the vast rural areas. It can be seen that the development prospects of leisure agriculture have tremendous support, and rural leisure agriculture tourism is bound to usher in spring. The role of leisure agriculture in revitalizing and prospering rural areas and enriching the people is very obvious. It is not only conducive to the development of new economic growth points in rural areas, but also to the promotion of the quality of tourism development, and to the integration and development of tourism, agriculture, education, old-age care, culture, and so on. The purpose of this paper is to summarize the development of leisure tourism agriculture at home and abroad, and take Yongtai County as the research object. On the one hand, it enriches the research on leisure tourism agriculture in China. On the one hand, it also provides advice and suggestions for the relevant government departments to develop the local rural economy. This paper takes the development of leisure agriculture and tourism industry in Yongtai County as the research object, applies the literature research method, the comparative analysis method and the SWOT analysis method, etc. This paper makes a comprehensive and systematic study on the resource basis of leisure agricultural tourism in Yongtai County and the design and marketing strategy of leisure agricultural tourism products in Yongtai County, which provides a theoretical basis for formulating the overall goal and strategic choice for the development of leisure agricultural tourism in Yongtai County.
【學(xué)位授予單位】：福建農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F323.4;F592.7

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