發(fā)布時間：2018-03-11 04:09

  本文選題：混凝土　切入點：PEST分析　出處：《揚州大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：商品混凝土是建筑業(yè)最基本的材料之一,具有施工速度快、強度等級高、流動性強等優(yōu)點。近幾年,隨著國內(nèi)城市化建設(shè)的加速,基礎(chǔ)設(shè)施工程量的增加,以及國家政策利于預(yù)拌混凝土行業(yè)的緣故,中國商品混凝土行業(yè)具備非常廣闊的發(fā)展前景,混凝土企業(yè)數(shù)量迅速增長。正是在這樣一個整體環(huán)境下,混凝土行業(yè)有大量的外部資金流入,但因行業(yè)內(nèi)部缺乏完善的戰(zhàn)略管理體系、行業(yè)內(nèi)無序競爭,企業(yè)面對的競爭環(huán)境更加錯綜復(fù)雜。因此,企業(yè)必須正確把握市場需求趨勢和競爭態(tài)勢,在充分滿足市場需求的基礎(chǔ)上,從戰(zhàn)略層面予以應(yīng)對,積極參與競爭,抓住機會,保持和鞏固自己的優(yōu)勢,尋找到新的經(jīng)濟增長點,才能實現(xiàn)可持續(xù)發(fā)展。本論文以WH商品混凝土有限公司為研究對象,通過企業(yè)戰(zhàn)略管理相關(guān)理論的闡述,使用PEST分-析法分析了 WH商品混凝土公司外部宏觀環(huán)境,運用波特五力分析模型分析公司當(dāng)前所處的行業(yè)競爭環(huán)境,以及從主要競爭對手分析入手,得出公司所面臨的的機遇與威脅。同時,結(jié)合公司內(nèi)部資源分析,運用SWOT分析工具,為公司制定了符合公司發(fā)展的競爭戰(zhàn)略以及相匹配的一系列戰(zhàn)略措施的具體建議。通過分析,本文認(rèn)為,在戰(zhàn)略層面上,公司宜采用“增長型”戰(zhàn)略,在業(yè)務(wù)層面的競爭戰(zhàn)略中,WH商品混凝土有限公司應(yīng)采用差異化戰(zhàn)略。通過以上研究分析,希望WH商品混凝土有限公司,通過整改發(fā)揮優(yōu)勢,克服運作中的劣勢,從而能夠避免企業(yè)運營過程中的不利因素,抓住機會,通過技術(shù)研發(fā)和企業(yè)高效管理,在產(chǎn)品質(zhì)量和營銷服務(wù)方面有根本的改善。使公司在混凝土市場上樹立資源保護、綠色環(huán)保、增加社會經(jīng)濟效益的正面形象,從而實現(xiàn)可持續(xù)發(fā)展。
[Abstract]:Commercial concrete is one of the most basic materials in the construction industry. It has the advantages of fast construction speed, high strength grade and strong fluidity. In recent years, with the acceleration of urbanization in China, the amount of infrastructure engineering has increased. And because the national policy is conducive to the ready-mixed concrete industry, the commercial concrete industry in China has a very broad development prospect, and the number of concrete enterprises is growing rapidly. It is precisely under such an overall environment that the number of concrete enterprises is growing rapidly. There is a large amount of external capital inflow in the concrete industry, but due to the lack of a perfect strategic management system within the industry and the disorder competition in the industry, the competition environment faced by enterprises is more complicated. Enterprises must correctly grasp the trend of market demand and competition situation, on the basis of fully meeting market demand, deal with it from the strategic level, actively participate in competition, seize the opportunity, and maintain and consolidate their own advantages. In order to achieve sustainable development, we can find new economic growth point. This paper takes WH Commodity concrete Co., Ltd. as the research object, through the enterprise strategic management related theory elaboration, This paper analyzes the external macro environment of WH Commodity concrete Company by using PEST method, analyzes the industry competition environment of WH Commodity concrete Company by using Porter's five-force analysis model, and starts with the analysis of the main competitors. At the same time, combined with the company's internal resources analysis, the use of SWOT analysis tools, In this paper, the author makes specific suggestions for the company to develop a competitive strategy and a series of corresponding strategic measures. Through the analysis, it is concluded that, at the strategic level, the company should adopt the "growth" strategy. In the competitive strategy of business level, WH Commodity concrete Co., Ltd. should adopt differentiation strategy. Through the above research and analysis, we hope that WH Commodity concrete Co., Ltd., through rectification and reform, will exert its advantages and overcome the disadvantages in operation. In order to avoid the adverse factors in the enterprise operation process, seize the opportunity, through technology research and development and enterprise efficient management, there are fundamental improvements in product quality and marketing services, so that the company in the concrete market to establish a resource protection, Green environmental protection, increase the positive image of social and economic benefits, thus realize sustainable development.
【學(xué)位授予單位】：揚州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.92

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