本文選題：鐵礦石　切入點：營銷　出處：《對外經(jīng)濟貿(mào)易大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：鋼鐵行業(yè)是國民經(jīng)濟的基礎(chǔ)性行業(yè),而鐵礦石是鋼鐵行業(yè)的基礎(chǔ)性原料。我國是一個鐵礦石進口大國,經(jīng)營進口鐵礦石的參與者眾多,包括國外礦山、國內(nèi)鋼鐵生產(chǎn)企業(yè),及各類貿(mào)易企業(yè)。近年來,鐵礦石供求關(guān)系及市場環(huán)境的深刻變化,給鐵礦石的營銷方式帶來了巨大而深遠的影響,給鐵礦石的經(jīng)營帶來挑戰(zhàn)。本文以營銷管理學(xué)科作為理論基礎(chǔ),分析了S公司營銷策略,審視S公司目前在市場營銷工作方面的現(xiàn)狀,找出主要問題,并以此為基礎(chǔ)上,結(jié)合數(shù)據(jù)分析,總結(jié)解決S公司問題的應(yīng)對辦法,為企業(yè)擺脫目前的業(yè)績負增長的情況尋找新的思路;并希望通過構(gòu)建新的營銷策略,謀求企業(yè)的生存與更廣闊的發(fā)展空間。
[Abstract]:The iron and steel industry is the basic industry of the national economy, and iron ore is the basic raw material for the steel industry. China is a big importer of iron ore, and there are many participants in the operation of imported iron ore, including foreign mines and domestic iron and steel production enterprises. And various trading enterprises. In recent years, the profound changes in iron ore supply and demand relations and the market environment have brought enormous and far-reaching impact to the way iron ore is marketed. Based on the theory of marketing management, this paper analyzes S Company's marketing strategy, examines the present situation of S Company's marketing work, finds out the main problems, and takes this as the basis. Based on the analysis of data, the paper summarizes the solutions to the problem of S Company, finds new ideas for enterprises to get rid of the current negative growth of performance, and hopes to build new marketing strategies to seek the survival and broader development space of enterprises.
【學(xué)位授予單位】：對外經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.1;F274

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相關(guān)期刊論文 前1條

1 王海忠;楊光玉;江紅艷;黃磊;;跨國品牌聯(lián)盟中國家典型性對原產(chǎn)國效應(yīng)的稀釋作用[J];營銷科學(xué)學(xué)報;2013年01期

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本文編號：1578074