本文選題：景區(qū)聯(lián)合　切入點(diǎn)：IWF分析　出處：《西南大學(xué)學(xué)報(自然科學(xué)版)》2017年06期 　論文類型：期刊論文

【摘要】：2010年重慶市提出“建設(shè)大仙女山旅游區(qū)”的戰(zhàn)略部署,但實際推進(jìn)并不理想.為尋求旅游合作的突破口,推進(jìn)旅游景區(qū)合作的實質(zhì)開展,借鑒IPA分析原理,提出并利用IWF分析方法,對大仙女山景區(qū)聯(lián)合的重要性、意愿度和可行性進(jìn)行研究.結(jié)果表明:對于“旅游規(guī)劃、旅游環(huán)線公路、精品旅游線路、旅游品牌”等方面的合作行為較易達(dá)成,“聯(lián)合營銷、信息互通共享”方面的合作阻力主要來自于各方的合作意愿,“開通旅游環(huán)線巴士”受限于客觀條件,“建立旅游網(wǎng)站、消除旅游服務(wù)障礙”等合作的重要性不突出,“成立景區(qū)管委會、制定利益分配機(jī)制”等暫不具備合作的可能性.認(rèn)為推進(jìn)大仙女旅游區(qū)的聯(lián)合,應(yīng)發(fā)揮3個區(qū)縣地方政府的作用,以完善旅游交通環(huán)線為突破口,求同存異謀發(fā)展,發(fā)揮比較優(yōu)勢,實現(xiàn)優(yōu)勢互補(bǔ),形成積極的合作行為.
[Abstract]:In 2010, Chongqing put forward the strategic plan of "constructing Daxian Mountain Tourism area", but the actual promotion is not ideal. In order to seek the breakthrough of tourism cooperation and promote the essential development of tourism scenic spot cooperation, the paper draws lessons from IPA analysis principle. This paper puts forward and makes use of the IWF analysis method to study the importance, willingness and feasibility of the combination of Daxian Nushan Scenic spot. The results show that: "Tourism planning, tourism loop road, boutique tourism route," The cooperative behavior of tourism brand is easy to achieve, the cooperation resistance of "joint marketing, information sharing" mainly comes from the cooperation intention of all parties, "opening the Tour Link bus" is limited by objective conditions, "setting up a tourism website," The importance of cooperation in eliminating barriers to tourism services is not prominent. "the establishment of the Scenic area Management Committee and the establishment of a mechanism for the distribution of benefits," and so on, do not have the possibility of cooperation for the time being. It is necessary to give play to the role of the local governments of the three districts and counties, to perfect the tourism traffic ring line as a breakthrough point, to seek common ground while reserving differences, to develop, to bring into play the comparative advantages, to realize the complementary advantages, and to form positive cooperative behavior.
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本文編號：1560949