本文關(guān)鍵詞： 野生動(dòng)物旅游 非資源消費(fèi)型 場(chǎng)所涉入 澳大利亞 海豚　出處：《北京大學(xué)學(xué)報(bào)(自然科學(xué)版)》2017年04期 　論文類型：期刊論文

【摘要】：對(duì)前往澳大利亞班布里海豚探索中心的訪客進(jìn)行調(diào)研,運(yùn)用K-means聚類分析、方差分析等定量方法,分析游客對(duì)野生動(dòng)物旅游中場(chǎng)所涉入程度及差異性。得到以下主要結(jié)論:受訪者依據(jù)涉入程度不同分為淺度場(chǎng)所涉入、深度場(chǎng)所涉入和中等場(chǎng)所涉入,樣本總體的場(chǎng)所涉入程度歸屬深度場(chǎng)所涉入;不同游客特征對(duì)野生動(dòng)物旅游風(fēng)險(xiǎn)的感知具有差異性,年齡和學(xué)歷對(duì)場(chǎng)所涉入存在顯著性差異(p≤0.05),性別、收入和家庭狀況在場(chǎng)所涉入上均無(wú)顯著性差異;旅游行為中停留時(shí)間、場(chǎng)所消費(fèi)、信息來(lái)源和滿意度對(duì)場(chǎng)所涉入具有顯著性差異(p≤0.05)。研究結(jié)果對(duì)野生動(dòng)物保護(hù)、目的地管理和市場(chǎng)營(yíng)銷有一定的借鑒和啟示意義。
[Abstract]:To investigate visitors to the Dolphin Exploration Center in Banbury, Australia, using K-means clustering analysis, variance analysis and other quantitative methods, The main conclusions are as follows: according to the degree of involvement, the interviewees were divided into shallow place, deep place and middle place. There were significant differences in the perception of wildlife tourism risk between different tourist characteristics and age and educational background (p 鈮，

本文編號(hào)：1529040