本文關(guān)鍵詞： 商標(biāo)許可 增值法益歸屬 消費(fèi)者混淆可能性 利益衡平　出處：《廣東財(cái)經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在以知識(shí)產(chǎn)權(quán)權(quán)益為核心的知識(shí)經(jīng)濟(jì)體系之下,商標(biāo)許可已發(fā)展成為當(dāng)前推動(dòng)知識(shí)經(jīng)濟(jì)的主要工具或方法,但也由此引發(fā)了許多法律爭(zhēng)議和糾紛。一般而言,商標(biāo)許可中商標(biāo)具有一定知名度,并為被許可人“搭便車”或者“傍名牌”。近幾年發(fā)生的“iPad”案、“王老吉”案、“寶慶”案等商標(biāo)許可糾紛案呈現(xiàn)出不同“景象”,許可前商標(biāo)并不知名,反因被許可人廣告宣傳、營(yíng)銷策略等創(chuàng)新行為變得知名,不僅提升了商標(biāo)本身價(jià)值,且?guī)?lái)了巨大增值法益。由此,商標(biāo)許可中出現(xiàn)諸如“商標(biāo)許可中增值法益歸屬于誰(shuí)、增值法益如何分配、被許可人移植許可人增值法益是否合法”等糾紛。然而,理論界和實(shí)務(wù)界均未找到解決良策,商標(biāo)法更是缺乏相應(yīng)規(guī)定,糾紛后便無(wú)所適從,引發(fā)理論界與實(shí)務(wù)界對(duì)商標(biāo)許可制度再次審視。本文即在此大背景下展開(kāi)。論文共由引言、正文、結(jié)論三部分組成。引言部分將主要闡述選題的背景、研究現(xiàn)狀、研究方法及學(xué)術(shù)創(chuàng)新等問(wèn)題,并對(duì)選題核心研究?jī)?nèi)容作出范圍限定。正文由四部分組構(gòu)成:第一章具體論述商標(biāo)許可增值法益的概述。一方面,清晰界定商標(biāo)許可增值法益的概念與內(nèi)涵,另一方面,通過(guò)將商標(biāo)許可增值法益與相關(guān)術(shù)語(yǔ)的比較,以求對(duì)商標(biāo)許可增值法益的認(rèn)識(shí)更全面。第二章主要對(duì)論題核心的現(xiàn)有理論進(jìn)行歸納并評(píng)析,指出我國(guó)當(dāng)前理論上的匱乏與不足,其中未抓住解決商標(biāo)許可增值法益歸屬的核心因素,不具有說(shuō)服力及可行性。第三章主要?dú)w納域外關(guān)于商標(biāo)許可中增值法益歸屬的法律規(guī)定及理論研究(以美國(guó)為例)。一方面,更加全面、清晰了解相關(guān)問(wèn)題;另一方面,在對(duì)域外相關(guān)問(wèn)題立法與實(shí)踐批判基礎(chǔ)上,汲取可解決本文研究核心問(wèn)題之優(yōu)越經(jīng)驗(yàn)。第四章主要論述了商標(biāo)許可制度設(shè)計(jì)中消費(fèi)者混淆理論依然是其核心理念,并提出商標(biāo)許可中增值法益歸屬標(biāo)準(zhǔn)應(yīng)考慮消費(fèi)者混淆可能性。而利益平衡應(yīng)在配套制度設(shè)計(jì)時(shí)予以兼顧,即二者不可偏廢,消費(fèi)者混淆理論是基礎(chǔ),利益平衡原則起到補(bǔ)充和矯正作用,故筆者亦在利益平衡視角下研究了當(dāng)事人之間權(quán)利義務(wù)及相應(yīng)配套措施,以保障增值法益歸屬的強(qiáng)制性及平衡雙方當(dāng)事人利益。結(jié)論部分,歸納本文觀點(diǎn)并展望商標(biāo)許可制度。
[Abstract]:Under the knowledge economy system with intellectual property rights as the core, trademark license has developed into the main tool or method to promote knowledge economy, but it has also caused many legal disputes and disputes. Trademark license has a certain popularity, In recent years, the "iPad" case, the "Wang Laoji" case, the "Baoqing" case, and other trademark licensing disputes for the licensee, such as "hitchhiking" or "near the famous brand," have presented different "sights". The trademark before the license is not known, but instead because of advertising by the licensee, Marketing strategies and other innovative behaviors become well-known, not only to enhance the value of the trademark itself, but also to bring a huge value-added legal benefits, thus, trademark licensing, such as "who belongs to value-added legal benefits in trademark licensing, how to distribute value-added legal benefits," However, the theoretical and practical circles have not found a good solution, the trademark law is lack of corresponding provisions, and after the dispute, there is no solution to the dispute. The thesis consists of three parts: introduction, text and conclusion. The introduction will mainly explain the background of the topic and the present situation of the research. The main body is composed of four parts: the first chapter discusses the legal benefits of trademark license increment. On the one hand, On the other hand, by comparing the legal benefits of trademark license increment with related terms, the concept and connotation of the legal benefits of trademark license increment are clearly defined. In order to gain a more comprehensive understanding of the legal benefits of trademark licensing value-added, the second chapter summarizes and evaluates the existing theories at the core of the topic, and points out the deficiency and deficiency of the current theory in China. It is not persuasive and feasible to solve the core factors of the attribution of legal interest in trademark licensing. Chapter three mainly summarizes the legal provisions and theoretical research on the attribution of value-added legal interests in trademark licensing (taking the United States as an example). A more comprehensive and clear understanding of relevant issues; on the other hand, on the basis of criticism of legislation and practice on extraterritorial related issues, Chapter 4th mainly discusses that the consumer confusion theory in the design of trademark licensing system is still its core idea. It also points out that the possibility of consumer confusion should be taken into account in the standard of attribution of value-added legal interests in trademark licensing, and the balance of interests should be taken into account in the design of supporting systems, that is, the two should not be biased, and the theory of consumer confusion is the basis. The principle of balance of interests plays a supplementary and corrective role, so the author also studies the rights and obligations of the parties and the corresponding supporting measures from the perspective of the balance of interests, in order to ensure the mandatory attribution of value-added legal interests and balance the interests of both parties. Summarize the viewpoint of this article and look forward to the trademark licensing system.
【學(xué)位授予單位】：廣東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D923.43

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