本文關(guān)鍵詞： 復(fù)雜網(wǎng)絡(luò) 競(jìng)爭(zhēng)傳播 病毒式營(yíng)銷 部分交叉免疫　出處：《復(fù)雜系統(tǒng)與復(fù)雜性科學(xué)》2015年04期 　論文類型：期刊論文

【摘要】：為更加真實(shí)地反映病毒營(yíng)銷中信息的競(jìng)爭(zhēng)傳播,基于經(jīng)典SIS病毒傳播模型建立了一個(gè)具有部分交叉免疫的信息競(jìng)爭(zhēng)傳播模型,描述兩種傳播概率不同的既有合作又有競(jìng)爭(zhēng)關(guān)系信息的傳播過(guò)程。仿真結(jié)果表明:當(dāng)兩信息完全排斥時(shí),支持"贏者通吃"的經(jīng)典生態(tài)學(xué)結(jié)論;當(dāng)兩種信息間存在一定合作時(shí),合作概率越大較弱病毒存活的規(guī)模越大,但弱病毒需要依靠與強(qiáng)病毒的合作而存在;網(wǎng)絡(luò)度分布越異質(zhì)越有利于合作。
[Abstract]:To more accurately reflect the competition of information dissemination in viral marketing, a part of the cross immune information competition propagation model of classical SIS model based on the spread of virus, describe the propagation process of two kinds of different propagation probability both cooperation and competition relationship information. The simulation results show that: when the two information completely excluded. Conclusion the classical ecology support "winner"; when the two there are some cooperation between information, cooperation in the greater the probability of survival of the virus is weak with larger scale, but the weak and strong virus virus need to rely on cooperation; network distribution more heterogeneous, more conducive to cooperation.

【作者單位】： 南京工業(yè)職業(yè)技術(shù)學(xué)院計(jì)算機(jī)與軟件學(xué)院;南京郵電大學(xué)自動(dòng)化學(xué)院;
【基金】：國(guó)家自然科學(xué)基金(61373136,61103051) 教育部人文社會(huì)科學(xué)研究項(xiàng)目(12YJAZH120) 南京工業(yè)職業(yè)技術(shù)學(xué)院重大項(xiàng)目(YK13-02-03)
【分類號(hào)】：F274;O157.5
【正文快照】： 0引言病毒式營(yíng)銷是隨著社會(huì)網(wǎng)絡(luò)出現(xiàn)的新型網(wǎng)絡(luò)營(yíng)銷模式,各種在線社會(huì)網(wǎng)絡(luò)已成為最有效的病毒營(yíng)銷渠道。病毒營(yíng)銷的核心是利用在線用戶間的“口口相傳”進(jìn)行商品推廣,如Hotmail正是通過(guò)病毒營(yíng)銷的手段在半年內(nèi)就吸引了1 200萬(wàn)的注冊(cè)用戶,可見(jiàn)其威力巨大。因此,近年來(lái)對(duì)病毒營(yíng)，

本文編號(hào)：1490952