電力營(yíng)銷(xiāo)基礎(chǔ)數(shù)據(jù)平臺(tái)設(shè)計(jì)
本文關(guān)鍵詞:電力營(yíng)銷(xiāo)基礎(chǔ)數(shù)據(jù)平臺(tái)設(shè)計(jì) 出處:《燕山大學(xué)》2015年碩士論文 論文類(lèi)型:學(xué)位論文
更多相關(guān)文章: 數(shù)據(jù)共享 大數(shù)據(jù) 數(shù)據(jù)模型 系統(tǒng)架構(gòu) 物理架構(gòu)
【摘要】:2012年,國(guó)家電網(wǎng)公司全面推進(jìn)“三集五大”體系建設(shè),要求營(yíng)銷(xiāo)各專(zhuān)業(yè)建成業(yè)務(wù)集約化、管理專(zhuān)業(yè)化、管控實(shí)時(shí)化的專(zhuān)業(yè)運(yùn)行機(jī)制,總部營(yíng)銷(xiāo)部根據(jù)方案要求,決定建設(shè)一體化大營(yíng)銷(xiāo)管理平臺(tái),實(shí)現(xiàn)營(yíng)銷(xiāo)全業(yè)務(wù)的在線分析管控和營(yíng)銷(xiāo)數(shù)據(jù)資源的統(tǒng)一管理和統(tǒng)籌應(yīng)用。2013年,客戶(hù)服務(wù)中心、運(yùn)營(yíng)監(jiān)測(cè)中心等專(zhuān)業(yè)支撐和管控部門(mén)相繼成立,總部各項(xiàng)營(yíng)銷(xiāo)業(yè)務(wù)支撐系統(tǒng)開(kāi)發(fā)需求相繼下發(fā),大數(shù)據(jù)技術(shù)研發(fā)團(tuán)隊(duì)組建完成,營(yíng)銷(xiāo)數(shù)據(jù)一級(jí)共享需求已逐步凸顯,建立統(tǒng)一的營(yíng)銷(xiāo)數(shù)據(jù)中心已成為當(dāng)前營(yíng)銷(xiāo)信息建設(shè)的工作重點(diǎn),也是大數(shù)據(jù)技術(shù)發(fā)展的關(guān)鍵基礎(chǔ)。本文主要探討總部和省市公司兩級(jí)營(yíng)銷(xiāo)基礎(chǔ)數(shù)據(jù)平臺(tái)設(shè)計(jì)原則、關(guān)鍵技術(shù)和物理架構(gòu),完成營(yíng)銷(xiāo)主數(shù)據(jù)、共享數(shù)據(jù)和交換數(shù)據(jù)模型設(shè)計(jì),完成系統(tǒng)架構(gòu)和物理架構(gòu)設(shè)計(jì),實(shí)現(xiàn)營(yíng)銷(xiāo)業(yè)務(wù)應(yīng)用、營(yíng)銷(xiāo)稽查監(jiān)控、用電信息采集等營(yíng)銷(xiāo)相關(guān)信息化系統(tǒng)的數(shù)據(jù)接入、存儲(chǔ)轉(zhuǎn)換等功能,實(shí)現(xiàn)營(yíng)銷(xiāo)基礎(chǔ)業(yè)務(wù)數(shù)據(jù)集中管理,提高公司營(yíng)銷(xiāo)業(yè)務(wù)數(shù)據(jù)管控和應(yīng)用。
[Abstract]:In 2012, the State Grid Company comprehensively promoted the construction of the "three sets and five" system, and required all marketing majors to build a professional operation mechanism of business intensification, management specialization, and real-time control. According to the project requirements, the headquarters marketing department decided to build an integrated marketing management platform to realize the online analysis, control and management of marketing data resources and the unified management and application of marketing data resources. 2013. Customer service center, operations monitoring center and other professional support and control departments have been established, headquarters marketing business support system development needs have been issued, big data technical research and development team completed. The demand for the sharing of marketing data has been gradually highlighted, and the establishment of a unified marketing data center has become the focus of the current marketing information construction. It is also the key foundation of big data technology development. This paper mainly discusses the design principle, key technology and physical structure of the basic marketing data platform at headquarters and provincial and municipal companies, and completes the marketing master data. Share data and exchange data model design, complete the system architecture and physical architecture design, achieve marketing business applications, marketing monitoring, electricity information collection and other marketing related information system data access. Storage conversion and other functions to achieve centralized management of marketing basic business data, improve the management and application of company marketing business data.
【學(xué)位授予單位】:燕山大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類(lèi)號(hào)】:TM76
【參考文獻(xiàn)】
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