本文關鍵詞：基于消費者體驗的茶葉包裝設計研究　出處：《福建茶葉》2017年04期 　論文類型：期刊論文

  更多相關文章： 消費者體驗 茶葉包裝設計 茶葉的銷售

【摘要】：茶葉是一種特殊的商品,茶葉不僅包含著一種文化,也體現(xiàn)著茶葉消費者的獨特品味,因此,良好的茶葉的包裝設計對于茶葉的銷售是至關重要的。本文通過分析茶葉包裝設計的重要性和消費者體驗的有關和意義來對茶葉包裝設計的重要的價值進行有關的論述。同時通過對如何開展消費者體驗的茶葉包裝設計和基于消費者體驗的茶葉包裝設計應注意的問題進行有關的探究。從而希望這種基于消費者體驗的茶葉包裝設計的理念可以更好地幫助茶葉的營銷,也更能更好地滿足相應的消費者的需求。
[Abstract]:Tea is a special commodity, tea not only contains a culture, but also reflects the unique taste of tea consumers. Good packaging design of tea is very important to the sale of tea. This paper analyzes the importance of tea packaging design and the significance of consumer experience to the important value of tea packaging design. At the same time, through the discussion of how to carry out tea packaging design based on consumer experience and the problems that should be paid attention to in the design of tea packaging based on consumer experience, it is hoped that this kind of tea based on consumer experience will be designed. The concept of packaging design can better help the marketing of tea. It can also better meet the needs of the corresponding consumers.
【作者單位】： 上海電機學院設計與藝術學院;
【分類號】：TS272;TS206.2
【正文快照】： 中國的茶文化具有幾千年的歷史,茶葉文化本身就是一種藝術、一種創(chuàng)意。中國的茶葉的包裝設計對于茶葉的銷售也是至關重要的。茶葉是一種消費品,生產}裝加工的_就是讓|蒙臼鄢鋈，

本文編號：1408436