本文關鍵詞：新疆兵團紅棗產(chǎn)業(yè)鏈構建及其協(xié)同機制研究　出處：《中國農(nóng)業(yè)大學》2015年博士論文　論文類型：學位論文

  更多相關文章： 兵團紅棗 產(chǎn)業(yè)鏈 超邊際分析 合作博弈 協(xié)同機制

【摘要】：新疆兵團發(fā)展紅棗產(chǎn)業(yè)有三大優(yōu)勢,產(chǎn)品質量好、安全性高、生產(chǎn)效率高。紅棗產(chǎn)業(yè)鏈在發(fā)展中存在產(chǎn)業(yè)鏈條短、企業(yè)規(guī)模偏小、缺少核心企業(yè)帶動、某些環(huán)節(jié)企業(yè)少或規(guī)模小、市場占有率低、產(chǎn)品技術含量低、營銷渠道不健全、產(chǎn)業(yè)鏈環(huán)節(jié)間聯(lián)系不緊密、產(chǎn)業(yè)鏈關鍵環(huán)節(jié)缺失等問題。論文采用實地調研、問卷調查、描述性統(tǒng)計、模型分析方法,以兵團特殊組織為研究視角、以兵團紅棗產(chǎn)業(yè)鏈為研究對象、以兵團南疆墾區(qū)為研究范圍,分析了紅棗產(chǎn)業(yè)鏈發(fā)展現(xiàn)狀及存在問題,重點研究了紅棗產(chǎn)業(yè)鏈構建與發(fā)展,從理論上揭示了紅棗產(chǎn)業(yè)鏈的形成與成長的內(nèi)在規(guī)律,研究了兵團特殊體制下紅棗產(chǎn)業(yè)鏈發(fā)展的協(xié)同機制,探討了師團組織與紅棗產(chǎn)業(yè)鏈的互動機理及其介入與退出機制,提出了相應的師團組織策略,為兵團紅棗產(chǎn)業(yè)鏈發(fā)展提供理論和方法上的指導。論文主要結論：1、兵團紅棗產(chǎn)業(yè)經(jīng)歷了3個發(fā)展階段,每個階段均有其獨特的發(fā)展特征；在紅棗產(chǎn)業(yè)鏈種植環(huán)節(jié)、加工環(huán)節(jié)、銷售環(huán)節(jié)和消費環(huán)節(jié)存在問題。紅棗產(chǎn)業(yè)將向種植基地規(guī)模化,田間作業(yè)機械化；加工技術精深化,產(chǎn)品定位高端化；市場營銷國際化,品牌建設優(yōu)勢化；消費群體多樣化、文化推介大眾化方向發(fā)展。2、師團組織和企業(yè)的發(fā)展對兵團紅棗產(chǎn)業(yè)鏈的發(fā)展起到至關重要的作用。師團組織在紅棗產(chǎn)業(yè)鏈的發(fā)展過程中起核心作用。師團組織應在投資與融資、人力資源、技術與設備、產(chǎn)品與市場、信息與交流、產(chǎn)業(yè)鏈與效應、發(fā)展環(huán)境等方面創(chuàng)造條件、制定政策、優(yōu)化產(chǎn)業(yè)發(fā)展環(huán)境為紅棗產(chǎn)業(yè)鏈上各環(huán)節(jié)企業(yè)做好引導與服務。3、兵團紅棗產(chǎn)業(yè)鏈形成的外部驅動因素為經(jīng)濟形勢的改變、生產(chǎn)技術的發(fā)展、區(qū)域優(yōu)勢確定；內(nèi)部驅動因素為兵團經(jīng)濟發(fā)展自身需要、歷史使命要求、高額利益驅動、農(nóng)業(yè)產(chǎn)業(yè)結構調整要求、紅棗企業(yè)發(fā)展內(nèi)在要求。4、消費者潛在需求、價值實現(xiàn)需要、技術進步、兵團扶持、降低交易費用需要五大因素驅動紅棗產(chǎn)業(yè)鏈成長。5、師團組織憑借組織創(chuàng)新、收入支持、基本信息服務、價格補貼及市場建設等手段,有效介入紅棗產(chǎn)業(yè)鏈。6、師團組織面臨各方壓力,通過減少資金投入和政策弱化手段部分地、分階段地退出紅棗產(chǎn)業(yè)鏈。7、構建了以市場營銷為核心,生產(chǎn)過程控制為基礎,科技成果轉化為關鍵,信息平臺構建為助推器的內(nèi)部紅棗產(chǎn)業(yè)鏈；提出從投資環(huán)境、市場運營環(huán)境和師團組織職能轉變?nèi)胧盅芯考t棗產(chǎn)業(yè)鏈外部保障。8、紅棗產(chǎn)業(yè)鏈協(xié)同策略應將環(huán)節(jié)協(xié)同、要素協(xié)同和利益協(xié)同三者相契合,改進各環(huán)節(jié)間協(xié)同狀態(tài)；加強彼此信任和認同；共同管理和維護產(chǎn)業(yè)鏈資源；不斷增強自身優(yōu)勢和競爭能力。創(chuàng)新點：1、系統(tǒng)梳理了新疆兵團紅棗產(chǎn)業(yè)發(fā)展狀況、存在問題和需求潛力,為促進兵團紅棗產(chǎn)業(yè)鏈發(fā)展提供了理論依據(jù);2、通過分析新疆兵團紅棗產(chǎn)業(yè)鏈成因和成長機理,提出了師團組織介入和退出機制,為兵團紅棗產(chǎn)業(yè)有序發(fā)展提供了模式指導。
[Abstract]:Red dates industry development of Xinjiang Corps has three major advantages, good product quality, high safety and high production efficiency. Red dates industry chain in the development of the industry chain is short, small-scale enterprises, the lack of core business driven, some aspects of enterprise less or small scale, low market share, low technological content of products, marketing channels perfect industry chain internodes not closely linked, the key problem of the industrial chain link loss. Using the field investigation, questionnaire survey, descriptive statistics, model analysis method, the special corps organization as the research perspective, the Corps of red jujube industry chain as the research object, to the southern corps reclamation area as the research scope, analyzes the development status of red dates industry the chain and the existing problems, focusing on the construction and development of the industrial chain of red dates, red dates industry chain formation and growth of the inherent law in theory, studies the industry Corps under the system of special red dates Coordination mechanism of chain development, discusses the interaction mechanism of division organization and red dates industry chain and intervention and exit mechanism, put forward the corresponding division organization strategy, provides theoretical and methodological guidance for the development of the Corps of red dates industry chain. The main conclusions of this paper: 1 red dates, the corps industry has gone through 3 stages, each stage both have their unique characteristics; planting stage, in the red dates industry chain processing, sales link and consumption. Red dates industry will to planting scale, mechanization; fine processing technology deepening, high-end product positioning; marketing internationalization, brand advantage; the diversification of consumer groups, cultural promotion the popular direction of the development of.2, and the development of the enterprise organization division of the Corps of red dates industry chain plays an important role in the development of the organization. The division in red dates industry chain Play a key role in the process. The organization shall division in investment and financing, human resources, technology and equipment, product and market, information and communication, and the effect of the industrial chain, the development environment, create conditions, formulate policies, optimize the industrial development environment for the red dates among industrial chain link Enterprises to guide and service.3, external red dates Corps industrial chain formed by the driving factors for the change of the economic situation, the development of production technology, regional advantages; internal driving factors of their own needs for economic development, historical mission requirements, high profit driven, the adjustment of the industry structure of agricultural industry, the inherent requirements of the development of.4 red dates enterprises, the potential demand of consumers, value realization, technology progress, corps support, to reduce the transaction costs to the five major factors driving red dates industry chain growth.5, division of organization with organizational innovation, income support, basic information service, price subsidies And market construction means, effective intervention of red dates industry chain.6, division organization under pressure from all sides, by weakening the reduced funding and policy measures in part, phased manner from the red dates industry chain.7, to build a market marketing as the core, the production process control based on the transformation of scientific and technological achievements is the key to build information platform for internal red dates industry chain booster; put forward from the investment environment, changing market operation environment and organization functions of the division of industrial chain of red dates external security.8, collaborative strategy should be part of the collaborative red dates industry chain, and the interests of the three elements of the joint collaborative fit, improve the link between cooperation; strengthening mutual trust and common management and identity; the maintenance resource industry chain; to enhance their own advantage and competitiveness. Innovation: 1, systematically analyzes the development status of Xinjiang Corps red dates industry, the existing problems and needs Seeking potential, provides a theoretical basis for promoting the development of the Corps of red dates industry chain; 2, through the analysis of Xinjiang red dates industry chain formation and growth mechanism, put forward the division organization intervention and exit mechanism, provides guidance for the mode of corps red dates industry and orderly development.

【學位授予單位】：中國農(nóng)業(yè)大學
【學位級別】：博士
【學位授予年份】：2015
【分類號】：F326.13
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本文編號：1381512