本文關(guān)鍵詞：聲譽(yù)資源和關(guān)系資源對突破式創(chuàng)新影響關(guān)系　出處：《管理科學(xué)》2017年05期 　論文類型：期刊論文

  更多相關(guān)文章： 突破式創(chuàng)新 聲譽(yù)資源 關(guān)系資源 管理者注意力 社會(huì)認(rèn)知能力

【摘要】：突破式創(chuàng)新能為企業(yè)帶來超額的未來收益,是企業(yè)成長的重要引擎。作為一種資源密集型活動(dòng),突破式創(chuàng)新需要大量營銷資源作為保障,有學(xué)者證實(shí)了營銷資源能促進(jìn)突破式創(chuàng)新,也有學(xué)者卻發(fā)現(xiàn)具有很強(qiáng)營銷資源的企業(yè)傾向于回避突破式創(chuàng)新。針對營銷資源與突破式創(chuàng)新的關(guān)系,已有研究尚沒有得到統(tǒng)一結(jié)論,需要進(jìn)一步梳理兩者關(guān)系。以注意力基礎(chǔ)觀為視角,探討聲譽(yù)資源和關(guān)系資源對企業(yè)突破式創(chuàng)新的影響,并考察企業(yè)社會(huì)認(rèn)知能力在其中的調(diào)節(jié)作用。采用問卷調(diào)查方法,對廣東、浙江、江蘇、山東和天津的制造企業(yè)進(jìn)行調(diào)研,獲得231份有效樣本,采用多元回歸分析方法對研究假設(shè)進(jìn)行檢驗(yàn)。研究結(jié)果表明,企業(yè)聲譽(yù)資源和關(guān)系資源對突破式創(chuàng)新均具有負(fù)向影響;愿景領(lǐng)導(dǎo)和柔性組織弱化聲譽(yù)資源對突破式創(chuàng)新的負(fù)向影響,遠(yuǎn)程搜索對聲譽(yù)資源與突破式創(chuàng)新之間關(guān)系的負(fù)向調(diào)節(jié)作用并不顯著;愿景領(lǐng)導(dǎo)和遠(yuǎn)程搜索弱化了關(guān)系資源對突破式創(chuàng)新的負(fù)向影響,柔性組織對關(guān)系資源與突破式創(chuàng)新之間關(guān)系的負(fù)向調(diào)節(jié)作用并不顯著。通過理論分析和實(shí)證檢驗(yàn),進(jìn)一步明晰了營銷資源與突破式創(chuàng)新的關(guān)系,拓展了營銷資源在注意力基礎(chǔ)觀中的應(yīng)用,為突破式創(chuàng)新研究提供了更為完善的注意力基礎(chǔ)觀分析視角。在一定程度上回答了為什么一些擁有優(yōu)質(zhì)資源的企業(yè)具備較強(qiáng)的突破式創(chuàng)新能力,而另一些企業(yè)卻不具備,從社會(huì)過程視角為企業(yè)的技術(shù)創(chuàng)新提供理論指導(dǎo)和實(shí)踐指南。
[Abstract]:The breakthrough innovation can bring future excess return for the enterprise, is an important engine of enterprise growth. As a kind of resource intensive activities, breakthrough innovation requires a lot of marketing resources as the guarantee, found that the marketing resources can promote the breakthrough innovation, scholars have also found strong marketing resources enterprises tend to to avoid the breakthrough innovation. According to the relationship between marketing resources and breakthrough innovation, the existing research is still no unified conclusion, need further combing the relationship between them. The attention based perspective, to explore the influence of reputation resources and relation resource breakthrough innovation of enterprises, and the effects of corporate social cognitive ability the moderating role of the. The method of questionnaire investigation, in Guangdong, Zhejiang, Jiangsu, Shandong and Tianjin manufacturing enterprises to conduct research, obtained 231 valid samples and Analysis Method Research on false multivariate regression A test. The results show that corporate reputation and relationship resources have negative effect on radical innovation; visionary leadership and flexible organization weakened reputation resource on radical innovation negative influence, the remote search on the relationship between reputation resources and breakthrough innovation negative role is not significant; and remote vision leadership the relationship of resource search weakening breakthrough innovation negative effect on the relationship between the relationship between resources and breakthrough innovation flexible organization negative role is not significant. Through theoretical analysis and empirical test, to further clarify the relationship between marketing resources and breakthrough innovation, expand the application of marketing resources in the attention based view of the for the study of innovation breakthrough provides a more complete view of the attention based perspective. To a certain extent, the answer to why some enterprises out with quality resources The strong breakthrough innovation ability, while other enterprises do not have, from the perspective of the social process to provide theoretical guidance and Practice Guide for the enterprise's technological innovation.

【作者單位】： 山西財(cái)經(jīng)大學(xué)工商管理學(xué)院;天津財(cái)經(jīng)大學(xué)商學(xué)院;南開大學(xué)商學(xué)院;
【基金】：國家自然科學(xué)基金(71472097)~~
【分類號】：F273.1;F425
【正文快照】： 以注意力基礎(chǔ)觀為視角,探討聲譽(yù)資源和關(guān)系資源對企業(yè)突破式創(chuàng)新的影響,并考察企業(yè)社會(huì)認(rèn)知能力在其中的調(diào)節(jié)作用。采用問卷調(diào)查方法,對廣東、浙江、江蘇、山東和天津的制造企業(yè)進(jìn)行調(diào)研,獲得231份有效樣本,采用多元回歸分析方法對研究假設(shè)進(jìn)行檢驗(yàn)。研究結(jié)果表明,企業(yè)聲譽(yù)資

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