發(fā)布時間：2018-01-01 23:29

  本文關鍵詞：新常態(tài)下中國家電制造企業(yè)的出口創(chuàng)新發(fā)展研究　出處：《南京理工大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 新常態(tài) 家電制造企業(yè) 出口創(chuàng)新 創(chuàng)新生態(tài)系統(tǒng) 出口創(chuàng)新度

【摘要】：改革開放以來,經過三十多年的發(fā)展,中國家電產業(yè)取得了顯著的發(fā)展和進步。目前中國已經成為全球家電的制造中心和供給中心,占據(jù)70%的產能。近年來由于受到傳統(tǒng)比較優(yōu)勢減弱和全球經濟復蘇乏力的影響,中國家電出口態(tài)勢疲弱,家電出口進入了中低速增長、貿易摩擦加劇以及對創(chuàng)新高要求的外貿新常態(tài)階段。家電制造企業(yè)亟待出口創(chuàng)新發(fā)展,整合全球的創(chuàng)新資源,拓展新的競爭優(yōu)勢,提升國際競爭力,扭轉家電出口低迷的局面。本文的研究主題是新常態(tài)下中國家電制造企業(yè)的出口創(chuàng)新發(fā)展,家電制造企業(yè)出口創(chuàng)新度的測量是重點討論的內容。本文從新常態(tài)下中國家電出口創(chuàng)新的基本情況出發(fā),首先分析了中國家電制造企業(yè)出口創(chuàng)新存在的問題;其次在對影響家電制造企業(yè)出口創(chuàng)新的主要因素探討的基礎上,構建了家電制造企業(yè)的出口創(chuàng)新生態(tài)系統(tǒng),主要包括核心層和外圍層兩部分內容,以此來全面系統(tǒng)地探討中國家電制造企業(yè)的出口創(chuàng)新發(fā)展;此外,文章進一步構建了創(chuàng)新度測量指標體系,運用模糊積分法來綜合測度家電制造企業(yè)的出口創(chuàng)新度,并實證檢驗了海爾、美的和格力三家企業(yè)的出口創(chuàng)新度。最后,本文進一步對中國家電制造企業(yè)出口創(chuàng)新發(fā)展的建議進行了討論。結合理論分析和實證檢驗,本文的研究表明,中國家電制造企業(yè)的出口創(chuàng)新可以分為核心層和外圍層兩個層次來進行。其中核心層出口創(chuàng)新可以圍繞用戶個性化需求進行產品創(chuàng)新、商業(yè)模式創(chuàng)新以及國際營銷創(chuàng)新;外圍層出口創(chuàng)新則可以側重"互聯(lián)網(wǎng)+產業(yè)鏈金融"和行業(yè)協(xié)會的全面發(fā)展,以及創(chuàng)新基礎設施、創(chuàng)新環(huán)境和政策措施等方面的完善,為家電制造企業(yè)提供創(chuàng)新支持。只有創(chuàng)新生態(tài)系統(tǒng)中各個要素共同創(chuàng)新、聯(lián)合互動,才能推進家電制造企業(yè)出口創(chuàng)新發(fā)展,并最終實現(xiàn)整個系統(tǒng)的利益最大化。
[Abstract]:Since the reform and opening up, after thirty years of development, China appliance industry has achieved remarkable development and progress. At present, Chinese has become a global manufacturing center of home appliances and supply center, occupy 70% of the capacity. In recent years, due to the impact of weakening traditional comparative advantage and the global economic recovery is weak, weak trend China appliance exports, exports of home appliances entered in a low growth, trade friction and high requirement for innovation of foreign trade new normal stage. Electric appliance manufacturing enterprises to export innovation and development, integration of global innovation resources, develop new competitive advantage, enhance international competitiveness, reverse home appliances export downturn situation. The theme of this thesis is the innovation and development of export China appliance manufacturing enterprises under the new normal, household appliance manufacturing enterprises export measurement the degree of innovation is the focus of discussion. This article from the new normal Chinese appliances export innovation Based on the basic situation, first analyzes the Chinese appliance manufacturing enterprises export innovation problems; secondly based on the main factors affecting the household appliance manufacturing enterprises export innovation on the construction of the export innovation ecosystem of home appliances manufacturing enterprises, mainly including the core layer and the outer layer of two parts, in order to comprehensively explore the export the innovation and development of China appliance manufacturing enterprises; in addition, the article further constructs innovation measurement index system, using fuzzy integral method to measure electric appliance manufacturing enterprises export innovation degree, and examines the Haier, Midea and GREE three companies export innovation. Finally, the suggestions for further innovation and development of manufacturing enterprises export Chinese appliances are discussed. Combined with theoretical analysis and empirical test, this study shows that the China appliance manufacturing enterprises can export a new Divided into two levels, the core layer and the outer layer of the core layer. The export innovation can carry out product innovation around the needs of individual users, business model innovation and the innovation of international marketing; the outer layer can export innovation focus on "Comprehensive Development Association financial" Internet plus industry chain and industry, innovation and infrastructure improvement innovation environment and policy measures, for household appliance manufacturing enterprises to provide support for innovation. Only the various elements of innovation ecosystem together to promote innovation, joint interaction, home appliance manufacturing enterprises export innovation and development, and ultimately realize the maximization of the interests of the whole system.

【學位授予單位】：南京理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.6;F752.62

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