網(wǎng)絡輿情危機預警的案例推理方法研究
發(fā)布時間：2019-07-06 17:01
【摘要】：20世紀末的信息革命推動了現(xiàn)代網(wǎng)絡技術(shù)的廣泛應用和普及，尤其是近年來，中國網(wǎng)民數(shù)量逐年遞增，網(wǎng)民借助互聯(lián)網(wǎng)平臺進行利益訴求表達、情緒宣泄、公共事務參與的積極性和頻率愈來愈高，，國家在社會轉(zhuǎn)型期間凸現(xiàn)的各類社會矛盾也往往在第一時間聚焦于網(wǎng)絡平臺，形成強大的輿論場。與此同時，互聯(lián)網(wǎng)強大的開放、快速傳播和互動特性使得一些原本在傳統(tǒng)傳播渠道和言論環(huán)境下簡單可控的輿情事件轉(zhuǎn)化為群體性突發(fā)事件，引發(fā)社會網(wǎng)絡輿情危機，這給公共危機管理帶來了極大的壓力和挑戰(zhàn)。在這種背景下，利用現(xiàn)有技術(shù)手段和學科方法對網(wǎng)絡輿情分析方法和技術(shù)進行創(chuàng)新進而為危機預警提供技術(shù)保障，對維護社會穩(wěn)定、推進社會轉(zhuǎn)型具有重要的現(xiàn)實意義。 本文首先通過大范圍文獻分析，總結(jié)了國內(nèi)外網(wǎng)絡輿情危機及案例推理相關(guān)研究的發(fā)展研究現(xiàn)狀，當前國內(nèi)的網(wǎng)絡輿情危機方面的研究還處于理論研究階段，實踐層面的研究成果較少，而案例推理方法的研究已具備相當數(shù)量的理論和實踐成果，屬于應用比較廣泛和成功的；其次解釋基于案例推理方法的發(fā)展背景、概念內(nèi)涵、應用范圍及相關(guān)理論基礎(chǔ)，為將其應用于網(wǎng)絡輿情危機預警做準備；再次，以網(wǎng)絡輿情危機案例庫為基礎(chǔ)，構(gòu)建包括知識表示、案例檢索、推理模型等方面的網(wǎng)絡輿情危機預警的案例推理模型，將案例推理方法應用于網(wǎng)絡輿情危機的預警；最后，以一組案例庫數(shù)據(jù)為基礎(chǔ)，對構(gòu)建的案例推理模型進行推算檢驗，說明案例推理預警模型的實際運算過程，并借助運算結(jié)果的數(shù)據(jù)分析說明案例推理方法應用的適用性，期望對網(wǎng)絡輿情危機預警機制供理論與實踐支持，同時也為公共危機管理的發(fā)展做出探索。
文內(nèi)圖片：
圖片說明：麥尼哲中國危機管理資源網(wǎng)（來源：www.crisismanagement.com.cn）
[Abstract]:The information revolution at the end of the 20th century promoted the wide application and popularization of modern network technology, especially in recent years, the number of Chinese netizens has increased year by year, netizens use the Internet platform to express their interests, catharsis, the enthusiasm and frequency of public affairs participation is getting higher and higher, and all kinds of social contradictions highlighted by the state during the period of social transformation often focus on the network platform at the first time, forming a strong public opinion field. At the same time, with the powerful openness, rapid communication and interaction of the Internet, some simple and controllable public opinion events in the traditional communication channels and speech environment are transformed into group emergencies, which leads to the social network public opinion crisis, which brings great pressure and challenges to the public crisis management. Under this background, it is of great practical significance to innovate the analysis methods and technologies of network public opinion by using the existing technical means and subject methods to provide technical guarantee for crisis early warning, which is of great practical significance to maintain social stability and promote social transformation. First of all, through a wide range of literature analysis, this paper summarizes the development and research status of network public opinion crisis and case-based reasoning at home and abroad. At present, the domestic research on network public opinion crisis is still in the theoretical research stage, the practical research results are less, and the research of case-based reasoning method has a considerable number of theoretical and practical results, which belongs to the more extensive and successful application. Secondly, it explains the development background, concept connotation, application scope and related theoretical basis of case-based reasoning method, and prepares for its application to network public opinion crisis early warning. Thirdly, based on the network public opinion crisis case base, the case-based reasoning model of network public opinion crisis early warning including knowledge representation, case retrieval, reasoning model and so on is constructed, and the case-based reasoning method is applied to the early warning of network public opinion crisis. Finally, based on a set of case base data, this paper calculates and tests the constructed case-based reasoning model, explains the actual operation process of the case-based reasoning early warning model, and explains the applicability of the application of the case-based reasoning method with the help of the data analysis of the operation results. It is expected to provide theoretical and practical support for the network public opinion crisis early warning mechanism, and at the same time to explore the development of public crisis management.
【學位授予單位】：哈爾濱工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.09
本文編號：2511184
文內(nèi)圖片：
圖片說明：麥尼哲中國危機管理資源網(wǎng)（來源：www.crisismanagement.com.cn）
[Abstract]:The information revolution at the end of the 20th century promoted the wide application and popularization of modern network technology, especially in recent years, the number of Chinese netizens has increased year by year, netizens use the Internet platform to express their interests, catharsis, the enthusiasm and frequency of public affairs participation is getting higher and higher, and all kinds of social contradictions highlighted by the state during the period of social transformation often focus on the network platform at the first time, forming a strong public opinion field. At the same time, with the powerful openness, rapid communication and interaction of the Internet, some simple and controllable public opinion events in the traditional communication channels and speech environment are transformed into group emergencies, which leads to the social network public opinion crisis, which brings great pressure and challenges to the public crisis management. Under this background, it is of great practical significance to innovate the analysis methods and technologies of network public opinion by using the existing technical means and subject methods to provide technical guarantee for crisis early warning, which is of great practical significance to maintain social stability and promote social transformation. First of all, through a wide range of literature analysis, this paper summarizes the development and research status of network public opinion crisis and case-based reasoning at home and abroad. At present, the domestic research on network public opinion crisis is still in the theoretical research stage, the practical research results are less, and the research of case-based reasoning method has a considerable number of theoretical and practical results, which belongs to the more extensive and successful application. Secondly, it explains the development background, concept connotation, application scope and related theoretical basis of case-based reasoning method, and prepares for its application to network public opinion crisis early warning. Thirdly, based on the network public opinion crisis case base, the case-based reasoning model of network public opinion crisis early warning including knowledge representation, case retrieval, reasoning model and so on is constructed, and the case-based reasoning method is applied to the early warning of network public opinion crisis. Finally, based on a set of case base data, this paper calculates and tests the constructed case-based reasoning model, explains the actual operation process of the case-based reasoning early warning model, and explains the applicability of the application of the case-based reasoning method with the help of the data analysis of the operation results. It is expected to provide theoretical and practical support for the network public opinion crisis early warning mechanism, and at the same time to explore the development of public crisis management.
【學位授予單位】：哈爾濱工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.09
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