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UGC平臺(tái)與活動(dòng)網(wǎng)站間“互補(bǔ)模型”的構(gòu)建研究

發(fā)布時(shí)間:2019-07-01 10:59
【摘要】:在“互聯(lián)網(wǎng)+”的世界中網(wǎng)絡(luò)無(wú)處不在,人們的生產(chǎn)、工作、生活方式發(fā)生了巨大變化,人們變得愈發(fā)離不開(kāi)互聯(lián)網(wǎng)。在如今日益豐富的線上生活中,網(wǎng)站扮演著至關(guān)重要的角色。然而卻存在這樣一個(gè)問(wèn)題,UGC平臺(tái)(User Generated Content,用戶生成內(nèi)容平臺(tái))生命周期漫長(zhǎng)、用戶數(shù)量多、功能穩(wěn)定、靈活性不高,活動(dòng)網(wǎng)站則恰恰相反,生命周期短、靈活性高、卻難以吸引并積累到足夠多的用戶。基于此,本文嘗試將量子力學(xué)中的“互補(bǔ)原理”引入到依托平臺(tái)構(gòu)建網(wǎng)站的設(shè)計(jì)過(guò)程中,希望借助互補(bǔ)思想進(jìn)行設(shè)計(jì)方法和設(shè)計(jì)思維的探索,明確UGC平臺(tái)與活動(dòng)網(wǎng)站間的互補(bǔ)關(guān)系,并進(jìn)而探索出一個(gè)可以承載互補(bǔ)關(guān)系的“互補(bǔ)模型”。本論文首先講述了論文背景并說(shuō)明了該課題研究的意義,接著對(duì)UGC平臺(tái)、活動(dòng)網(wǎng)站、互補(bǔ)原理、網(wǎng)站設(shè)計(jì)和構(gòu)建方法的現(xiàn)有研究做了介紹,然后通過(guò)對(duì)現(xiàn)有知名UGC平臺(tái)產(chǎn)品的分析歸納出了UGC平臺(tái)的特征,通過(guò)分析活動(dòng)網(wǎng)站的文獻(xiàn)和實(shí)例歸納出了活動(dòng)網(wǎng)站的特征,由此確認(rèn)了二者特征之間存在互補(bǔ)性關(guān)系,并基于此關(guān)系詳細(xì)探究了可以承載該關(guān)系的互補(bǔ)性元素,以互補(bǔ)元素為素材建立了互補(bǔ)模型并明確了互補(bǔ)模型在網(wǎng)站構(gòu)建流程中的位置,最終通過(guò)百度貼吧同城會(huì)的實(shí)際設(shè)計(jì)案例對(duì)這一理論進(jìn)行實(shí)踐驗(yàn)證。本文的核心創(chuàng)新點(diǎn)有:重新歸納了UGC平臺(tái)及活動(dòng)網(wǎng)站的特征并明確了二者之間存在的互補(bǔ)性關(guān)系,有益于加深對(duì)其認(rèn)知;建立了二者之間的互補(bǔ)模型,并探索出了可以承載這一關(guān)系的切實(shí)可行的五個(gè)互補(bǔ)性元素,分別是用戶信息的互補(bǔ)性、信息生成、流動(dòng)及展示的互補(bǔ)性、功能實(shí)現(xiàn)的互補(bǔ)性、參與體驗(yàn)的互補(bǔ)性以及用戶激勵(lì)的互補(bǔ)性,對(duì)于日后在UGC平臺(tái)與活動(dòng)網(wǎng)站進(jìn)行結(jié)合設(shè)計(jì)具有較高的指導(dǎo)意義,對(duì)一般網(wǎng)站進(jìn)行結(jié)合設(shè)計(jì)與依托設(shè)計(jì)也有一定參考價(jià)值。
[Abstract]:In the "Internet" world, the network is everywhere, people's production, work, lifestyle has undergone tremendous changes, people become more and more inseparable from the Internet. In today's increasingly rich online life, the website plays a vital role. However, there is such a problem, the life cycle of (User Generated Content, user-generated content platform on UGC platform is long, the number of users is large, the function is stable, the flexibility is not high, the active website is on the contrary, the life cycle is short, the flexibility is high, but it is difficult to attract and accumulate enough users. Based on this, this paper attempts to introduce the "complementary principle" in quantum mechanics into the design process of building a website based on the platform, hoping to explore the design method and design thinking with the help of the complementary idea, clarify the complementary relationship between the UGC platform and the active website, and then explore a "complementary model" which can carry the complementary relationship. This paper first describes the background of the paper and explains the significance of the research, then introduces the existing research of UGC platform, active website, complementary principle, website design and construction method, and then sums up the characteristics of UGC platform through the analysis of the existing well-known UGC platform products, and sums up the characteristics of active website through the analysis of the literature and examples of active website. It is confirmed that there is a complementary relationship between the two characteristics, and based on this relationship, the complementary elements that can carry the relationship are explored in detail, and the complementary model is established with the complementary elements as the material, and the position of the complementary model in the website construction process is clarified. Finally, the theory is verified by the actual design case of Baidu Tieba and the city meeting. The core innovations of this paper are as follows: the characteristics of UGC platform and active website are resummarized and the complementary relationship between them is clarified, which is beneficial to deepen the understanding of it. The complementary model between the two is established, and five feasible complementary elements that can carry this relationship are explored, which are the complementarity of user information, the complementarity of information generation, flow and display, the complementarity of function realization, the complementarity of participation experience and the complementarity of user incentive, which has a high guiding significance for the combination design of UGC platform and active website in the future. The general website combination design and support design also has certain reference value.
【學(xué)位授予單位】:湖南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:TP393.092

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