本文選題：圖書 + 網(wǎng)絡(luò)營銷�。� 參考：《山西師范大學(xué)》2017年碩士論文

【摘要】：伴隨著大數(shù)據(jù)時代的到來,人們生活方式和分配方式得到很大改變,網(wǎng)絡(luò)的觸角已經(jīng)延伸到了人們生活的每個角落。一種全新的購物模式出現(xiàn)在我們?nèi)粘Ｉ钪?那就是網(wǎng)絡(luò)購物。這種模式越來被大家所接受,從而刺激了網(wǎng)絡(luò)購物市場的發(fā)展,各類購物網(wǎng)站不斷增加,當(dāng)然行業(yè)競爭也越來越激烈,商家在網(wǎng)上開店的數(shù)量也不斷增加。網(wǎng)店競爭激烈的最大表現(xiàn)就是電子商務(wù)的發(fā)展異常突起,視覺營銷與網(wǎng)店界面設(shè)計作為網(wǎng)店營銷中的重要組成部分,越來越被大家所關(guān)注。店鋪營銷的頁面設(shè)計的成功與否與店鋪效益高低有著密切的關(guān)系。視覺營銷開始在天貓旗艦店店鋪的界面布局上得到重視,但由于商家缺乏專業(yè)的知識技能,并不能從根本上解決問題。所以,要想使網(wǎng)店從地攤的狀態(tài)提升為精品高檔店的狀態(tài),店鋪界面設(shè)計就應(yīng)該得到加強(qiáng),店鋪形象被進(jìn)一步提升,吸引了大量消費者購物,產(chǎn)生購買欲,從而銷售量得到極大的提高。山西教育出版社是山西本土的一家重要出版社,是一個傳統(tǒng)紙媒出版發(fā)展的企業(yè),如今面臨信息化的沖擊,準(zhǔn)備積極嘗試新鮮事物,從中獲取新的契機(jī)與發(fā)展空間。本文以山西教育出版社天貓旗艦店鋪為例,通過自己在工作實踐中的總結(jié),運用視覺營銷的理論對網(wǎng)店頁面設(shè)計進(jìn)行整體分析,在分析視覺營銷在網(wǎng)店運營中的重要性,以及消費者網(wǎng)購時對視覺設(shè)計的要求,總結(jié)網(wǎng)店頁面的設(shè)計要點的前提下,進(jìn)一步思考設(shè)計師對網(wǎng)店頁面設(shè)計的思路,展望旗艦店的發(fā)展動態(tài)。
[Abstract]:With the advent of the big data era, the way of life and distribution of people has been greatly changed, the network tentacles have extended to every corner of people's lives. A brand-new shopping model appears in our daily life, that is, online shopping. This model has been accepted by more and more people, thus stimulating the development of online shopping market, all kinds of shopping websites continue to increase, of course, the industry competition is becoming more and more fierce, and the number of online stores is also increasing. The biggest manifestation of the fierce competition of online store is the extraordinary development of e-commerce. As an important part of online store marketing, visual marketing and interface design of online store are paid more and more attention to. The success of shop marketing page design is closely related to store benefit. Visual marketing has been paid more attention to in the interface layout of Tmall flagship store, but because of the lack of professional knowledge and skills, it can not solve the problem fundamentally. Therefore, if you want to upgrade the online store from the status of the ground stand to that of the top-grade boutique, the interface design of the shop should be strengthened, and the image of the shop has been further enhanced, which has attracted a large number of consumers to shop and created a desire to buy. As a result, the sales volume was greatly improved. Shanxi Education Publishing House is an important publishing house in Shanxi Province. It is a traditional paper publishing enterprise. Now facing the impact of information technology, Shanxi Education Publishing House is ready to actively try new things and obtain new opportunities and development space. This article takes Shanxi Education Press Tmall flagship store as an example, through their own summary in the work practice, uses the visual marketing theory to carry on the overall analysis to the online shop page design, in the analysis visual marketing in the network shop operation importance, After summarizing the design essentials of the online store page, the author further thinks about the designers' thinking about the design of the online store page, and looks forward to the development trend of the flagship store.
【學(xué)位授予單位】：山西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TP393.092;F724.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 鄭圓圓;;出版社天貓旗艦店運營要素分析[J];經(jīng)濟(jì)研究導(dǎo)刊;2016年08期

2 姜新;李闖;;從“雙十一”促銷看電子商務(wù)營銷活動的設(shè)計[J];中國管理信息化;2015年04期

3 徐青;;網(wǎng)絡(luò)商店品牌視覺形象設(shè)計必要性及策略研究[J];開封教育學(xué)院學(xué)報;2014年08期

4 武彥如;;隱形設(shè)計——淘寶店鋪頁面視覺設(shè)計的本原回歸[J];藝術(shù)科技;2014年04期

5 湯錦秋;;視覺營銷在網(wǎng)絡(luò)店鋪設(shè)計中的應(yīng)用[J];美與時代(上);2012年11期

6 薛聰銳;侯志剛;;商用網(wǎng)頁視覺傳達(dá)設(shè)計案例分析[J];大舞臺;2012年06期

7 嚴(yán)晨;楊智坤;;感覺、知覺與視覺傳達(dá)在出版物中的運用[J];出版發(fā)行研究;2010年08期

相關(guān)碩士學(xué)位論文 前3條

1 姜杉;網(wǎng)絡(luò)店鋪平面設(shè)計元素應(yīng)用研究與實踐[D];浙江理工大學(xué);2014年

2 陳琳琳;視覺營銷下的網(wǎng)店頁面設(shè)計研究[D];湖南師范大學(xué);2013年

3 索昕煜;網(wǎng)絡(luò)界面色彩設(shè)計研究[D];昆明理工大學(xué);2005年

，

本文編號：1918672