本文選題：緩沖界面 + 感知質(zhì)量　； 參考：《吉林大學(xué)》2015年碩士論文

【摘要】：3G、4G網(wǎng)絡(luò)盛行下，智能手機(jī)的普及和移動(dòng)互聯(lián)網(wǎng)技術(shù)的進(jìn)步促進(jìn)了智能手機(jī)瀏覽器的成長。與手機(jī)APP應(yīng)用程序相比，用戶更傾向于使用手機(jī)瀏覽器進(jìn)行訪問社區(qū)論壇、新聞資訊、視頻、小說、地圖、天氣等類型的網(wǎng)站。與此同時(shí)，隨著多媒體等技術(shù)的發(fā)展，網(wǎng)頁呈現(xiàn)的內(nèi)容日趨豐富。盡管網(wǎng)絡(luò)技術(shù)發(fā)展迅速，網(wǎng)頁加載仍然存在等待現(xiàn)象，頁面與頁面跳轉(zhuǎn)之間存在緩沖界面。本文正是以手機(jī)瀏覽器瀏覽的網(wǎng)頁的緩沖界面為研究背景，研究用戶在等待頁面緩沖過程的用戶感知。 本文通過回顧顧客感知質(zhì)量相關(guān)文獻(xiàn)，結(jié)合心理學(xué)的相關(guān)理論以及顧客滿意度指數(shù)模型，以文獻(xiàn)分析和非正式的訪談等定性研究方法為基礎(chǔ)，確定了本文研究的變量，，即用戶感知質(zhì)量、感知價(jià)值、等待預(yù)期以及使用意向，其中感知質(zhì)量包含等待的專注度、感知等待時(shí)間和等待的可控性三個(gè)維度；感知價(jià)值包含程序性價(jià)值、情感價(jià)值和認(rèn)知價(jià)值三個(gè)維度；使用意向包含再訪意向和口碑意向兩個(gè)維度，通過研究分析匯總，提出了研究相關(guān)假設(shè)以及理論模型。借鑒相關(guān)文獻(xiàn)資料中已有成熟的量表，制定了包含33個(gè)測(cè)量題項(xiàng)的初始研究量表。 本研究的數(shù)據(jù)收集是通過設(shè)計(jì)虛擬網(wǎng)站網(wǎng)頁，其中緩沖界面元素有靜態(tài)圖、動(dòng)畫以及時(shí)間進(jìn)度，實(shí)驗(yàn)參與者根據(jù)情景描述完成特定任務(wù)，隨后填寫問卷。共包含社交互動(dòng)、休閑娛樂、資訊查詢和工作學(xué)習(xí)四種任務(wù)類型，每種任務(wù)類型下包含“計(jì)時(shí)+圖片”、“計(jì)時(shí)+動(dòng)畫”、“無計(jì)時(shí)+圖片”、“無計(jì)時(shí)+動(dòng)畫”四種類型的緩沖界面，因此一共有16種包含緩沖界面的網(wǎng)站網(wǎng)頁。通過小規(guī)模的預(yù)調(diào)研，剔除題項(xiàng)，最終形成包含30個(gè)測(cè)量題項(xiàng)的量表，并且取得了較好的信度和效度。 本研究運(yùn)用SPSS19.0中的方差分析、相關(guān)分析和回歸分析等方法驗(yàn)證相關(guān)假設(shè)，得出的主要結(jié)論如下： （1）人口統(tǒng)計(jì)學(xué)變量中不同的性別、年齡、學(xué)歷和職業(yè)在感知質(zhì)量存在顯著性差異；不同的任務(wù)類型對(duì)用戶感知質(zhì)量各維度的影響是不同的，工作學(xué)習(xí)類差異最顯著，依次為社交互動(dòng)、資訊查詢和休閑娛樂；不同的緩沖界面對(duì)用戶感知質(zhì)量各維度的影響也是不同的，“計(jì)時(shí)+動(dòng)畫”差異最顯著，依次為“計(jì)時(shí)+圖片”、“無計(jì)時(shí)+動(dòng)畫”和“無計(jì)時(shí)+圖片”。 （2）用戶感知質(zhì)量、感知價(jià)值以及等待預(yù)期對(duì)用戶使用意向的均有正向作用。 （3）感知價(jià)值在感知質(zhì)量和使用意向作用起部分中介作用，即用戶感知質(zhì)量通過部分的感知價(jià)值作用于使用意向。
[Abstract]:With the popularity of 3G 4G networks, the popularity of smartphones and advances in mobile Internet technology have promoted the growth of smartphone browsers. Users are more likely to use mobile browsers to access community forums, news, video, fiction, maps, weather and other types of websites than mobile APP apps. At the same time, with the development of multimedia and other technologies, the content of web pages is becoming more and more abundant. In spite of the rapid development of network technology, web page loading still has the phenomenon of waiting, and there is a buffer interface between the page and the page jump. In this paper, the user perception in the process of page buffering is studied based on the buffer interface of the web page browsed by mobile browser. By reviewing the relevant literature on customer perceived quality, combining the relevant theories of psychology and customer satisfaction index model, based on the qualitative research methods such as literature analysis and informal interviews, this paper determines the variables studied in this paper. That is, the user perceives quality, perceived value, waiting expectation and intention to use, in which perceptual quality includes three dimensions of waiting concentration, perceptual waiting time and controllability of waiting; perceived value includes procedural value. Affective value and cognitive value are three dimensions; intention includes revisiting intention and word-of-mouth intention. Through research analysis and summary, the research hypothesis and theoretical model are put forward. An initial research scale containing 33 measurement items has been developed for reference to the existing mature scales in the relevant literature. The data collection of this study is based on the design of a virtual web page in which the buffer interface elements include static graph animation and time schedule. The participants complete a specific task according to the description of the situation and then fill out a questionnaire. There are four task types: social interaction, leisure and entertainment, information query and work learning. Each task type includes "timing picture", "timing animation", "no timing picture", Untimed Animation has four types of buffering interfaces, so there are 16 web pages with buffering interfaces. By small scale pre-investigation, the items were eliminated, and a scale containing 30 items was formed, and good reliability and validity were obtained. This study uses the methods of variance analysis, correlation analysis and regression analysis in SPSS19.0 to verify the relevant hypotheses. The main conclusions are as follows: (1) there were significant differences in perceived quality among different sex, age, educational background and occupation in demographic variables, different task types had different effects on user perceived quality, and the most significant difference was in work and learning. The order is social interaction, information query, leisure and entertainment, and the impact of different buffer interfaces on the dimensions of user perceived quality is also different, the most significant difference is "timing animation", which is "timing pictures" in turn. Untimed Animation and untimed Pictures. 2) user perceived quality, perceived value and waiting expectation have positive effects on user's intention to use. 3) perceived value plays a part intermediary role in perceived quality and use intention, that is, user perceived value acts on use intention through part of perceived value.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP393.092;F274

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