本文選題：以用戶為中心的設(shè)計(jì) + 用戶體驗(yàn)��； 參考：《北京交通大學(xué)》2014年碩士論文

【摘要】：隨著網(wǎng)絡(luò)技術(shù)的發(fā)展和經(jīng)濟(jì)全球化速度的加快,電子商務(wù)成為人們購(gòu)物的重要方式之一。在電子商務(wù)情景中,商品的查找、商品的瀏覽、執(zhí)行購(gòu)買、售后服務(wù)等流程環(huán)節(jié)都是用戶體驗(yàn)包含的內(nèi)容,對(duì)許多網(wǎng)上購(gòu)物的用戶來(lái)說(shuō),很難享受到滿足所有需求的舒適的體驗(yàn)感受。因此,有必要從用戶體驗(yàn)角度對(duì)購(gòu)物網(wǎng)站進(jìn)行優(yōu)化設(shè)計(jì)的研究。電子商務(wù)網(wǎng)站用戶體驗(yàn)主要有感官體驗(yàn)、瀏覽體驗(yàn)、交互體驗(yàn)、情感體驗(yàn)和信任體驗(yàn)五大方面,體現(xiàn)在網(wǎng)站的架構(gòu)設(shè)計(jì)、界面設(shè)計(jì)、功能設(shè)計(jì)、情感設(shè)計(jì)等方面。本文選取京東商城作為研究對(duì)象,基于以用戶為中心的優(yōu)化流程,采用用戶訪談、實(shí)地觀察和問(wèn)卷調(diào)查等用戶研究的方法獲取用戶行為特性,利用SPSS軟件分析和確認(rèn)用戶需求,從而獲得設(shè)計(jì)需求點(diǎn)。然后,設(shè)計(jì)初步改進(jìn)方案,并對(duì)設(shè)計(jì)方案進(jìn)行用戶評(píng)估。通過(guò)以上各項(xiàng)的研究,對(duì)京東商城的網(wǎng)站首頁(yè)、搜索結(jié)果頁(yè)、商品詳情頁(yè)、執(zhí)行購(gòu)買流程頁(yè)面,利用Photoshop軟件進(jìn)行重新優(yōu)化設(shè)計(jì)。通過(guò)定量和定性分析,提高了該網(wǎng)站的用戶體驗(yàn)滿意度。希望借此能為電子商務(wù)及相關(guān)網(wǎng)絡(luò)服務(wù)的設(shè)計(jì)實(shí)踐提供指導(dǎo)意見(jiàn),提高用戶滿意度,提高網(wǎng)站的用戶依賴性和轉(zhuǎn)化率,實(shí)現(xiàn)電子商務(wù)與用戶的雙贏。
[Abstract]:With the development of network technology and the acceleration of economic globalization, electronic commerce has become one of the most important ways for people to shop. In e-commerce scenarios, the search for goods, the browsing of goods, the purchase of goods, the after-sales service and other flow links are all the contents of the user experience. For many online shoppers, It's hard to enjoy the comfort of meeting all your needs. Therefore, it is necessary to optimize the design of shopping websites from the perspective of user experience. The user experience of e-commerce website mainly includes five aspects: sensory experience, browsing experience, interactive experience, emotional experience and trust experience, which are reflected in the design of the website architecture, interface, function, emotion and so on. This paper selects JingDong Mall as the research object, based on the user-centered optimization process, using user interviews, field observation and questionnaire survey and other user research methods to obtain user behavior characteristics, using SPSS software to analyze and confirm user needs. Thus, the design requirement point is obtained. Then, the preliminary improvement scheme is designed, and the user evaluation of the design scheme is carried out. Through the study of the above items, the website home page, search result page, commodity detail page, purchase process page of JingDong Mall are analyzed and optimized by using Photoshop software. Through quantitative and qualitative analysis, the user experience satisfaction of the website is improved. It is hoped that it can provide guidance for the design practice of electronic commerce and related network services, improve user satisfaction, increase the dependence and conversion of website users, and realize the win-win situation between e-commerce and users.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP393.092

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本文編號(hào)：1774393