本文選題：注冊表單　切入點：挫折體驗　出處：《江南大學》2014年碩士論文

【摘要】：Web2.0時代是深度探索互聯(lián)網(wǎng)的時代，在這之前的網(wǎng)站主要以內(nèi)容預定的方式建設而成，而現(xiàn)在的互聯(lián)網(wǎng)更多地采用以用戶生成為主的新方式，用戶便成為互聯(lián)網(wǎng)產(chǎn)品的主體。表單作為用戶聯(lián)系的中介，傳遞信息的同時，創(chuàng)造了新內(nèi)容。例如結賬表單，登錄表單，聯(lián)系表單，查詢表單，等等。注冊表單作為網(wǎng)站的入口，與用戶利益和商業(yè)目標息息相關，為網(wǎng)站承載著重要的使命。 在注重用戶體驗和用戶情感的互聯(lián)網(wǎng)時代，目前糟糕的注冊體驗應得到改善與提升。本文的研究重點正是發(fā)現(xiàn)注冊中影響用戶體驗的挫折因子，并提出系統(tǒng)性的應對方法。文中對挫折體驗和挫折感進行概念解析，從用戶體驗要素的角度分析了注冊交互的四個層面，并剖析了交互過程中引起用戶受挫的四個影響因素，總結了注冊過程中用戶遭受挫折體驗的三大方面：“勸說”方面、視覺表現(xiàn)方面、交互內(nèi)容與行為方面。受文化、社會背景、年齡等各種因素的影響，不同認知水平的用戶在進行表單交互時所遭受到的挫折感的程度也有所不同，并且針對不同表單，用戶受挫后的心理反應和行為反應也千差萬別。 論文實驗部分對注冊的“勸說”方面、視覺表現(xiàn)方面和交互內(nèi)容與行為方面進行展開，預設30項挫折因子，通過對100個網(wǎng)站注冊和注冊表單的調(diào)查分析，得出每項因子的具體表現(xiàn)和所占比例。并根據(jù)“客觀因子”和“主觀因子”、對挫折因子進行定量和定性分析，還針對“客觀因子”進行可用性測試，，實驗研究的目的是為了分析注冊中造成體驗受挫的因子，以及便于估算挫折成本的注冊時間。挫折因子來源于注冊會話中的各個元素，由于人機交互的特殊性，言語交際學中對“主體”、“語境”、“話語”的研究可以很好的協(xié)調(diào)人與人之間的交流，因此以自然會話藝術來探討注冊體驗的設計，把注冊中的不同元素有效的結合起來，提高注冊表單的可用性與滿意度；從用戶與表單開發(fā)者、設計者之間的關系，注冊會話的情境因素，注冊表單的會話內(nèi)容的表達，以及注冊會話的流暢四個方面提出應對方法。 論文結尾指出了研究中存在難點和不足，并提出本課題研究的重要性、延伸性。指出注冊表單可能的發(fā)展方向，比如在移動互聯(lián)網(wǎng)中注冊表單交互的特殊性和設計的局限性，包括表單的未來形式的暢想，嘗試著做一些前沿性的展望。
[Abstract]:The era of Web2.0 is the era of deep exploration of the Internet. Before this, websites were mainly built by the way of content reservation, but now the Internet more uses the new way of user-generated, the user becomes the main body of the Internet products.The form acts as an intermediary for user contact, delivering information and creating new content.Such as checkout form, login form, contact form, query form, and so on.Registration form, as the entry of the website, is closely related to the interests of users and business objectives, and carries an important mission for the website.In the Internet age, where user experience and user emotion are emphasized, the current poor registration experience should be improved and upgraded.The research focus of this paper is to find the frustration factors that affect the user experience in registration, and put forward systematic coping methods.This paper analyzes the concept of frustration experience and frustration, analyzes the four levels of registration interaction from the point of view of user experience elements, and analyzes the four influencing factors that cause user frustration in the process of interaction.This paper summarizes three aspects of user frustration experience in the process of registration: persuasion, visual representation, interactive content and behavior.Influenced by various factors, such as culture, social background, age and so on, the degree of frustration experienced by users with different cognitive levels in the form interaction is also different, and for different forms,The psychological and behavioral reactions of users after frustration are also very different.In the experiment part of the paper, the author carries on the research on the aspects of "persuasion" of registration, visual representation and interactive content and behavior, and sets up 30 frustration factors, and analyzes the registration and registration forms of 100 websites through the investigation and analysis.The specific performance and proportion of each factor are obtained.According to "objective factor" and "subjective factor", quantitative and qualitative analysis of frustration factor and usability test of "objective factor" are carried out. The purpose of the experiment is to analyze the factors causing frustration in registration.And easy to estimate the cost of frustration registration time.Due to the particularity of human-computer interaction, the study of "subject", "context" and "discourse" in verbal communication can well coordinate the communication between people.Therefore, using the art of natural conversation to explore the design of registration experience, the different elements in registration can be effectively combined to improve the usability and satisfaction of registration form, and the relationship between user and form developer, designer, etc.The contextual factors of the registered session, the expression of the session content of the registration form, and the fluency of the registered session are presented.At the end of the paper, the author points out the difficulties and shortcomings in the research, and points out the importance and extensibility of the research.This paper points out the possible development direction of registry forms, such as the particularity of registry sheet interaction and the limitation of design in mobile Internet, including the imagination of the future form of form, and tries to make some forerunner prospects.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.092

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