本文選題：互聯(lián)網(wǎng)產(chǎn)品　切入點(diǎn)：用戶體驗(yàn)　出處：《南京航空航天大學(xué)》2014年碩士論文

【摘要】：用戶體驗(yàn)設(shè)計(jì)在國(guó)內(nèi)外設(shè)計(jì)界飛速發(fā)展，業(yè)界公認(rèn)的“Ajax之父”Jesse James Garrett在2000年3月提出的用戶體驗(yàn)設(shè)計(jì)要素已無(wú)法完全適應(yīng)現(xiàn)有互聯(lián)網(wǎng)產(chǎn)品研發(fā)流程。另外，互聯(lián)網(wǎng)產(chǎn)品業(yè)界尚無(wú)統(tǒng)一清晰的量化方法來(lái)評(píng)估用戶體驗(yàn)設(shè)計(jì)。鑒于此，論文首先闡述了用戶體驗(yàn)的定義，分析了Garrett提出的用戶體驗(yàn)要素具體內(nèi)容，描述了現(xiàn)有的互聯(lián)網(wǎng)產(chǎn)品設(shè)計(jì)流程，給出用戶體驗(yàn)度定義。在此基礎(chǔ)上，進(jìn)一步分析用戶體驗(yàn)要素的局限性。針對(duì)該局限性，結(jié)合現(xiàn)有互聯(lián)網(wǎng)產(chǎn)品設(shè)計(jì)流程，從用戶體驗(yàn)的角度提出了新的用戶體驗(yàn)設(shè)計(jì)模型，分為六個(gè)等級(jí)：目標(biāo)級(jí)（Aim）、期望級(jí)（Anticipation）、任務(wù)級(jí)（Assignment）、行為級(jí)（Action）、外觀級(jí)（Appearence）、活躍級(jí)（Animation），簡(jiǎn)稱為6A模型。 以6A模型為基礎(chǔ)，將定量研究方法層次分析法和德?tīng)柗品ńY(jié)合起來(lái)，通過(guò)專家調(diào)研、數(shù)據(jù)統(tǒng)計(jì)等步驟，得出了一致性較好的專家集中意見(jiàn)，推導(dǎo)出用戶體驗(yàn)評(píng)估公式。并進(jìn)一步分析，確定了用戶體驗(yàn)度閾值，可用來(lái)評(píng)估互聯(lián)網(wǎng)產(chǎn)品用戶體驗(yàn)的好壞程度。 隨后根據(jù)6A模型進(jìn)行了互聯(lián)網(wǎng)金融產(chǎn)品新一代金融交易終端的設(shè)計(jì)實(shí)踐，期望在設(shè)計(jì)過(guò)程中提高產(chǎn)品的用戶體驗(yàn)效果。交易終端設(shè)計(jì)完成后，通過(guò)對(duì)目標(biāo)用戶的問(wèn)卷調(diào)研、數(shù)據(jù)統(tǒng)計(jì)，得出了信度效度都良好的用戶調(diào)研數(shù)據(jù)，并使用論文推導(dǎo)出的用戶體驗(yàn)評(píng)估公式計(jì)算新一代金融交易終端的用戶體驗(yàn)度得分，對(duì)比論文分析出的用戶體驗(yàn)度閾值，得出產(chǎn)品有較好的用戶體驗(yàn)度的結(jié)論，驗(yàn)證了采用6A模型進(jìn)行設(shè)計(jì)的產(chǎn)品能有較好的用戶體驗(yàn)效果。 論文主要采用了文獻(xiàn)研究法、對(duì)比分析法、問(wèn)卷調(diào)查法、層次分析法、德?tīng)柗品ā?wèn)卷的信度分析、效度分析，以及其他統(tǒng)計(jì)學(xué)方法，將定性方法和定量方法結(jié)合使用，期望得到更有價(jià)值的研究結(jié)論。
[Abstract]:In view of the limitation of user experience , a new user experience design model is proposed in this paper , which is divided into six grades : Aim , Appearence , Animation , and 6A . Based on the model of 6A , the quantitative research method is combined with Delphi method . Through expert investigation , data statistics and so on , the expert concentrated opinions with good consistency are obtained , and the user experience evaluation formula is derived . Furthermore , the user experience degree threshold is determined , which can be used to evaluate the quality of the user experience of the Internet product . Then , according to the design practice of the new generation financial transaction terminal of Internet financial products according to the 6A model , the user experience effect of the product is expected to be improved in the design process . After the design of the transaction terminal is completed , the user experience degree scores of the new generation financial transaction terminal are calculated through the questionnaire investigation and the data statistics of the target user , and the user experience degree threshold value of the new generation financial transaction terminal is calculated by using the user experience evaluation formula derived from the paper , and the conclusion that the product has better user experience degree is obtained , and the product designed by the 6A model is verified to have better user experience effect . The paper mainly adopts the literature research method , the comparative analysis method , the questionnaire method , the analytic hierarchy process , the Delphi method , the reliability analysis of the questionnaire , the validity analysis , and other statistical methods , combines the qualitative method with the quantitative method , and hopes to get more valuable research conclusion .

【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP393.09

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 周榮剛;;IT產(chǎn)品用戶體驗(yàn)質(zhì)量的模糊綜合評(píng)價(jià)研究[J];計(jì)算機(jī)工程與應(yīng)用;2007年31期

2 羅婕;王小平;楊延璞;;基于德?tīng)柗品ê虵AHP的特種車輛設(shè)計(jì)評(píng)價(jià)體系研究[J];機(jī)械設(shè)計(jì)與制造;2012年01期

3 劉學(xué)毅;;德?tīng)柗品ㄔ诮徊鎸W(xué)科研究評(píng)價(jià)中的運(yùn)用[J];西南交通大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2007年02期

，

本文編號(hào)：1654604