【摘要】：農(nóng)業(yè)合作經(jīng)濟組織有助于搭建渠道穩(wěn)定的農(nóng)產(chǎn)品營銷系統(tǒng),穩(wěn)定農(nóng)戶對農(nóng)業(yè)生產(chǎn)收益預期,提升農(nóng)戶務農(nóng)積極性,促進農(nóng)產(chǎn)品流通市場健康發(fā)展。研究闡述農(nóng)業(yè)合作經(jīng)濟組織支持下的共同式營銷渠道建設意義;對農(nóng)產(chǎn)品傳統(tǒng)營銷渠道運作成本高企問題、信息不對稱問題及物流支撐力問題等問題展開深入剖析;給出搭建"社區(qū)+合作社"式、"超市+合作社"式及"網(wǎng)絡+合作社"式共同營銷渠道的具體策略。
[Abstract]:Agricultural cooperative economic organizations can help to build a stable marketing system for agricultural products, stabilize farmers' expectation of agricultural production income, promote farmers' enthusiasm for farming, and promote the healthy development of circulation market of agricultural products. This paper expounds the significance of the construction of common marketing channels supported by agricultural cooperative economic organizations, deeply analyzes the problems such as high operating cost of traditional marketing channels for agricultural products, asymmetric information and logistics support, etc. The concrete strategies of setting up the common marketing channel of "community cooperative", "supermarket cooperative" and "network cooperative" are given.
【作者單位】： 重慶科創(chuàng)職業(yè)學院;
【分類號】：F274;F321.42

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