【摘要】：有別于傳統(tǒng)鮮活農(nóng)產(chǎn)品流通中以批發(fā)市場(chǎng)為核心的模式,“農(nóng)超對(duì)接”通過(guò)以專(zhuān)業(yè)合作社形式對(duì)農(nóng)戶組織化,提升了農(nóng)產(chǎn)品品質(zhì)和規(guī)模,并直接對(duì)接連鎖零售企業(yè),減少中間流通環(huán)節(jié),形成“短鏈”效應(yīng),有效提升了農(nóng)產(chǎn)品質(zhì)量和安全水平、縮減了流通成本,使利潤(rùn)回流至生產(chǎn)端和消費(fèi)端,以此促進(jìn)農(nóng)民增收和保障城鎮(zhèn)農(nóng)產(chǎn)品供應(yīng)。近十年來(lái),湖北在“農(nóng)超對(duì)接”領(lǐng)域不斷探索和發(fā)展,取得了階段性成果,同時(shí)也暴露了在鮮活農(nóng)產(chǎn)品均一性、質(zhì)量穩(wěn)定性、品牌化以及超市入場(chǎng)經(jīng)營(yíng)成本和結(jié)算等方面的一些問(wèn)題,導(dǎo)致湖北農(nóng)業(yè)專(zhuān)業(yè)合作社對(duì)接率低。本文嘗試從“農(nóng)超對(duì)接”不同參與主體多層面探討湖北以新鮮蔬菜和水產(chǎn)為主的生鮮農(nóng)產(chǎn)品“農(nóng)超對(duì)接”的思路,在對(duì)湖北生鮮農(nóng)產(chǎn)品流通中存在的問(wèn)題進(jìn)行深入的分析,探索改進(jìn)和完善當(dāng)前“農(nóng)超對(duì)接”運(yùn)作模式和方法,以期在對(duì)農(nóng)產(chǎn)品質(zhì)量控制、品牌建設(shè)、優(yōu)化財(cái)務(wù)結(jié)算方式、財(cái)政補(bǔ)貼及市政配套等宏觀問(wèn)題上為政府制定相關(guān)政策提供理論參考；而在微觀上,為專(zhuān)業(yè)合作社等“農(nóng)超對(duì)接”參與主體提供具體建議,以提高蔬果和水產(chǎn)等鮮活農(nóng)產(chǎn)品的流通效率、促進(jìn)農(nóng)民收入穩(wěn)定增長(zhǎng),較好滿足市民對(duì)鮮活農(nóng)產(chǎn)品在種類(lèi)、價(jià)格、質(zhì)量、安全、便利度上的需求。為此,作者作出如下研究：(一)本文通過(guò)數(shù)據(jù)收集和實(shí)地走訪,了解湖北“農(nóng)超對(duì)接”的現(xiàn)狀,分析湖北省“農(nóng)超對(duì)接”的主要模式。(二)通過(guò)一般性調(diào)查和典型調(diào)查相結(jié)合,對(duì)“農(nóng)超對(duì)接”的主體——合作社(包含聯(lián)合社)、超市和直銷(xiāo)店的經(jīng)營(yíng)狀況進(jìn)行梳理。(三)依托商務(wù)和物價(jià)管理部門(mén)數(shù)據(jù),結(jié)合實(shí)地調(diào)查,整理湖北農(nóng)貿(mào)市場(chǎng)、直銷(xiāo)店、連鎖超市等不同經(jīng)營(yíng)場(chǎng)所在鮮活農(nóng)產(chǎn)品零售價(jià)格、質(zhì)量狀況、供應(yīng)與銷(xiāo)售情況和消費(fèi)者滿意度等方面的差異,并分析此差異在流通模式、參與主體、產(chǎn)品和管理等方面原因,發(fā)掘湖北省“農(nóng)超對(duì)接”發(fā)展中的主要問(wèn)題。(四)根據(jù)實(shí)際狀況,針對(duì)湖北“農(nóng)超對(duì)接”中的問(wèn)題,通過(guò)與其他地區(qū)先進(jìn)發(fā)展經(jīng)驗(yàn)的比對(duì)和借鑒,得出具體研究結(jié)論,提出對(duì)策和建議如下：依托農(nóng)業(yè)產(chǎn)業(yè)化龍頭企業(yè),提升農(nóng)產(chǎn)品生產(chǎn)加工技術(shù)和品牌影響力；完善社會(huì)冷鏈物流體系為產(chǎn)地農(nóng)產(chǎn)品提供服務(wù)；通過(guò)供應(yīng)鏈金融解決“農(nóng)超對(duì)接”中的結(jié)算難題是解決當(dāng)前湖北農(nóng)產(chǎn)品對(duì)接問(wèn)題的主要途徑；“農(nóng)超對(duì)接”進(jìn)一步發(fā)展需要開(kāi)拓多種形式的“農(nóng)社對(duì)接”,合作社以社區(qū)直營(yíng)店網(wǎng)絡(luò)和開(kāi)展生鮮配送的形式自建銷(xiāo)售渠道是合作社發(fā)展的主要方向。
[Abstract]:Different from the traditional pattern of wholesale market in the circulation of fresh and live agricultural products, "Agricultural Chao docking" promotes the quality and scale of agricultural products by organizing farmers in the form of specialized cooperatives, and directly connects with chain retail enterprises. Reducing the intermediate circulation link, forming "short chain" effect, effectively improving the quality and safety level of agricultural products, reducing the circulation cost, making profits return to the production end and consumption end, so as to promote farmers' income and ensure the supply of urban agricultural products. In the past ten years, Hubei has been exploring and developing continuously in the field of "Agricultural Chao docking", and has achieved periodic results. At the same time, it has also exposed the uniformity and quality stability of fresh and live agricultural products. Some problems in brand name and supermarket admission cost and settlement result in low docking rate of Hubei Agricultural specialized Cooperative. This paper attempts to probe into the idea of "agricultural super docking" of fresh agricultural products, which is mainly fresh vegetables and aquatic products in Hubei Province, from different participants, and analyzes deeply the problems existing in the circulation of fresh agricultural products in Hubei Province. To explore the improvement and improvement of the current operation mode and method of "Agricultural Chao docking", in order to control the quality of agricultural products, build brand, optimize the financial settlement mode, On macro issues such as financial subsidy and municipal support, it provides theoretical reference for the government to formulate relevant policies, while on the micro level, it provides concrete suggestions for the participants such as specialized cooperatives and so on. In order to improve the circulation efficiency of fresh agricultural products, such as fruits, vegetables and aquatic products, to promote the steady growth of farmers' income, and to better meet the needs of citizens on the types, prices, quality, safety and convenience of fresh agricultural products. For this reason, the author makes the following research: (1) through the data collection and field visit, this paper understands the present situation of the "agricultural super docking" in Hubei Province, and analyzes the main mode of the "agricultural super docking" in Hubei Province. (2) through the combination of general investigation and typical investigation, this paper combs the management condition of the main body of "agricultural superstructure"-co-operative (including union), supermarket and direct-selling shop. (3) relying on the data of the commercial and price management departments, and combining with field investigations, sorting out the retail prices and quality conditions of fresh and live agricultural products in different business places such as Hubei Farmers' Market, Direct selling shops, chain supermarkets, etc. The differences between supply and sales situation and consumer satisfaction are analyzed, and the main problems in the development of Hubei Province's "Agricultural Chao docking" are explored by analyzing the reasons of this difference in circulation mode, main body of participation, product and management, etc. (4) according to the actual situation, in view of the problems in Hubei's "Agricultural Chao docking", by comparing and drawing lessons from the advanced development experience of other regions, the concrete research conclusions are drawn, and the countermeasures and suggestions are put forward as follows: relying on the leading enterprises of agricultural industrialization, Improve the production and processing technology and brand influence of agricultural products, improve the social cold chain logistics system to provide services for agricultural products of origin; The main way to solve the problem of agricultural product docking in Hubei is to solve the settlement problem in "agricultural super docking" through supply chain finance, and the further development of "agricultural super docking" needs to develop a variety of forms of "agricultural society docking". The main direction of cooperative development is to set up its own marketing channel in the form of community direct shop network and fresh distribution.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F326.6

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