本文選題：新零售 + 線上+線下+物流��； 參考：《中國流通經濟》2017年03期

【摘要】：零售業(yè)正在從價格型消費向價值類消費、體驗式消費、個性化消費轉變,新消費時代需要新零售模式。新零售實踐和理論正在摸索之中,各種創(chuàng)新都值得期待,百聯(lián)集團與阿里巴巴集團的合作,是一次重要而有益的探索。綜合現(xiàn)有各種描述,"新零售"即線上線下和物流的緊密結合("線上+線下+物流"),其核心是以消費者為中心的會員、支付、庫存、服務等方面數(shù)據的全面打通,目標是面向線上線下全客群提供全渠道、全品類、全時段、全體驗服務,滿足人們隨時隨地、隨心所欲的全方位需求。流通學界應肩負起歷史使命,對零售業(yè)新模式、新業(yè)態(tài)、新組織及我國零售業(yè)發(fā)展進行重點研究,為國家政策制定提出建議。
[Abstract]:Retail is changing from price consumption to value consumption, experiential consumption and individualized consumption. New retail practice and theory are groping, all kinds of innovation are worth looking forward to. The cooperation between Bailian Group and Alibaba Group is an important and beneficial exploration. Synthesizing existing descriptions, "new retailing" is the close integration of online and offline and logistics ("online and offline logistics"), the core of which is the comprehensive access to consumer-centric data on membership, payment, inventory, services, etc. The goal is to provide all channels, categories, time and experience services for online and offline customers, to meet the omni-directional needs of people at any time, anywhere and at any time. The circle of circulation should shoulder the historical mission, study the new model, new form, new organization and the development of retailing industry of our country, and put forward the suggestion for the national policy making.
【作者單位】： 中國流通三十人論壇(G30);中國流通經濟雜志社;
【分類號】：F724.6;F721
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本文編號：1819399