本文選題：湖南寧鄉(xiāng)農(nóng)產(chǎn)品 + 互聯(lián)網(wǎng)+　； 參考：《湖南農(nóng)業(yè)大學》2015年碩士論文

【摘要】：農(nóng)產(chǎn)品銷售作為農(nóng)業(yè)生產(chǎn)中的一個重要環(huán)節(jié),直接關系到農(nóng)民實際收入。隨著經(jīng)濟社會的高速發(fā)展,傳統(tǒng)的農(nóng)產(chǎn)品銷售模式已經(jīng)不能滿足現(xiàn)代市場的要求。在當今的移動互聯(lián)網(wǎng)時代,“互聯(lián)網(wǎng)+農(nóng)業(yè)”以顛覆傳統(tǒng)的方式出現(xiàn)在人們的視野中,而采用電子商務的農(nóng)產(chǎn)品交易方式正是“互聯(lián)網(wǎng)+”的一種形式,農(nóng)產(chǎn)品電子商務是通過現(xiàn)代化的信息技術手段對農(nóng)產(chǎn)品進行生產(chǎn)銷售,其目的是最大限度降低農(nóng)產(chǎn)品銷售成本,拓寬銷售市場,為農(nóng)產(chǎn)品銷售過程中可能面臨的信息不對稱和物流環(huán)節(jié)的不通暢提供一個解決方法。本文選取湖南省寧鄉(xiāng)縣為研究對象,對寧鄉(xiāng)縣的“互聯(lián)網(wǎng)+農(nóng)產(chǎn)品”的發(fā)展情況進行了研究。首先對“互聯(lián)網(wǎng)+農(nóng)產(chǎn)品”的相關理論知識進行了說明,包括“互聯(lián)網(wǎng)+農(nóng)產(chǎn)品”中的電子商務的交易成本、規(guī)模經(jīng)濟、供應鏈等相關理論。從寧鄉(xiāng)縣“互聯(lián)網(wǎng)+農(nóng)產(chǎn)品”發(fā)展的實際情況出發(fā),分析了寧鄉(xiāng)縣農(nóng)產(chǎn)品電子商務發(fā)展的現(xiàn)狀、存在的問題和面臨的機遇。然后對寧鄉(xiāng)縣農(nóng)產(chǎn)品電子商務的安全問題進行了研究,包括農(nóng)產(chǎn)品本身的食品安全和網(wǎng)絡銷售平臺的安全性,提出了可以通過構建農(nóng)產(chǎn)品追溯系統(tǒng)來嚴把農(nóng)產(chǎn)品的質(zhì)量關。最后,通過調(diào)研分析,對寧鄉(xiāng)縣農(nóng)產(chǎn)品電子商務的發(fā)展提出了若干的建議,旨在推動寧鄉(xiāng)基于“互聯(lián)網(wǎng)+農(nóng)產(chǎn)品”的深度融合和發(fā)展,促進農(nóng)產(chǎn)品的流通,增加農(nóng)民朋友的收入,加快縣域農(nóng)村經(jīng)濟的發(fā)展。
[Abstract]:Agricultural products sales as an important link in agricultural production, directly related to the actual income of farmers. With the rapid development of economy and society, the traditional marketing mode of agricultural products can not meet the requirements of the modern market. In the era of mobile Internet, "Internet agriculture" appears in people's view in a way that subverts the traditional way, and the way of agricultural products trading with electronic commerce is just a form of "Internet". E-commerce of agricultural products is the production and marketing of agricultural products through modern information technology means, the purpose of which is to minimize the cost of selling agricultural products and broaden the marketing market. It provides a solution for the information asymmetry and the flow of goods in the process of agricultural product sale. This paper chooses Ningxiang County of Hunan Province as the research object and studies the development of "Internet agricultural products" in Ningxiang County. First of all, it explains the related theory of "Internet agricultural products", including the transaction cost, scale economy, supply chain and so on of electronic commerce in "Internet agricultural products". Starting from the actual situation of the development of "Internet agricultural products" in Ningxiang County, this paper analyzes the present situation, existing problems and opportunities of e-commerce development of agricultural products in Ningxiang County. Then the paper studies the security of agricultural products electronic commerce in Ningxiang County, including the food safety of agricultural products and the security of network marketing platform, and puts forward that the quality of agricultural products can be strictly controlled by constructing the agricultural product traceability system. Finally, through investigation and analysis, this paper puts forward some suggestions on the development of agricultural e-commerce in Ningxiang County, aiming at promoting the deep integration and development of agricultural products based on Internet in Ningxiang County, and promoting the circulation of agricultural products. Increase the income of farmers' friends and accelerate the development of county rural economy.
【學位授予單位】：湖南農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F323.7;F724.6

【參考文獻】

相關期刊論文 前10條

1 郭海霞;孔令秋;;論我國農(nóng)產(chǎn)品電子商務法律保護的路徑[J];知識經(jīng)濟;2015年07期

2 ;我國將進一步推進農(nóng)產(chǎn)品電子商務發(fā)展[J];鄉(xiāng)村科技;2014年21期

3 吳滔;王儒敬;宋良圖;方薇;;基于Google Maps的農(nóng)資電子商務系統(tǒng)[J];計算機系統(tǒng)應用;2014年03期

4 申志偉;房秉毅;;一種智能動態(tài)域名系統(tǒng)在大型電子商務中的應用方法[J];電信科學;2014年01期

5 別道學;馬皓瑩;白t，

本文編號：1810055