本文選題：便利性設(shè)計(jì)　切入點(diǎn)：土特產(chǎn)包裝　出處：《湖南工業(yè)大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著食品工業(yè)化生產(chǎn)規(guī)模擴(kuò)張,商品物流運(yùn)輸產(chǎn)業(yè)興起,食品銷(xiāo)售渠道越來(lái)越多,銷(xiāo)售范圍急劇擴(kuò)大。因此地域之間的文化逐漸同化,失去了自身的特色。蘊(yùn)含濃郁地域文化的土特產(chǎn)品沒(méi)能得到有效的推廣,在市場(chǎng)上得不到消費(fèi)者的認(rèn)可。包裝一方面有保護(hù)產(chǎn)品、方便儲(chǔ)運(yùn)和銷(xiāo)售等功能,另一方面也是文化傳播的媒介。通過(guò)包裝設(shè)計(jì)提升土特產(chǎn)良好的品牌形象、提高消費(fèi)者對(duì)土特產(chǎn)的認(rèn)可度、弘揚(yáng)地域文化是本課題的根本出發(fā)點(diǎn)。課題通過(guò)了解土特產(chǎn)市場(chǎng)的發(fā)展現(xiàn)狀和現(xiàn)有問(wèn)題,對(duì)土特產(chǎn)皮蛋進(jìn)行包裝的再設(shè)計(jì)。課題以品牌與包裝設(shè)計(jì)理論為基礎(chǔ),探求土特產(chǎn)皮蛋品牌設(shè)計(jì)的方向,解決企業(yè)缺乏品牌意識(shí)、土特產(chǎn)包裝沒(méi)有特色等問(wèn)題。在具體的設(shè)計(jì)實(shí)踐中,以便利性設(shè)計(jì)為理論指導(dǎo),滿(mǎn)足消費(fèi)者在不同生活情景下對(duì)松花皮蛋的消費(fèi)需求,增加包裝使用的便利性。同時(shí)包裝的結(jié)構(gòu)設(shè)計(jì),有利于包裝降低生產(chǎn)成本、方便運(yùn)輸、減少包裝空間的浪費(fèi)。包裝結(jié)構(gòu)的設(shè)計(jì)旨在減少包裝對(duì)塑料的依賴(lài),盡可能的使用紙質(zhì)材料,以減少包裝對(duì)環(huán)境的污染和回收的再利用。通過(guò)對(duì)土特產(chǎn)皮蛋的品牌與包裝的設(shè)計(jì),探討把本土的地域文化與現(xiàn)代設(shè)計(jì)語(yǔ)言融為一體。體現(xiàn)土特產(chǎn)包裝地方特色的同時(shí),又不否定現(xiàn)代文化,追求現(xiàn)代文化而不丟掉地方特色。通過(guò)重塑土特產(chǎn)和企業(yè)良好的品牌形象,提高消費(fèi)者對(duì)土特產(chǎn)的認(rèn)可度,有助于拓寬新的消費(fèi)需求,改善人們的消費(fèi)方式,促進(jìn)低碳生活方式的養(yǎng)成,實(shí)現(xiàn)社會(huì)效益和經(jīng)濟(jì)效益的增長(zhǎng)。同時(shí)對(duì)于宣傳該地區(qū)的地域文化也起到不可估量的作用。
[Abstract]:With the expansion of food industrial production and the rise of commodity logistics and transportation industry, there are more and more food sales channels and a sharp expansion of sales scope. Therefore, the culture between regions is gradually assimilating. It has lost its own characteristics. Native products with rich regional culture have not been effectively promoted and are not recognized by consumers in the market. On the one hand, packaging has the functions of protecting products, facilitating storage, transportation and sales, etc. On the other hand, it is also a medium for cultural dissemination. Through packaging design, we can promote the good brand image of native products and enhance consumers' acceptance of local products. Carrying forward the regional culture is the fundamental starting point of this subject. By understanding the present situation of the local specialty market and the existing problems, the task is to redesign the packaging of native preserved eggs. The subject is based on the theory of brand and packaging design. To explore the direction of brand design of native-produced preserved eggs, to solve the problems such as the lack of brand awareness in enterprises and the lack of characteristics in packaging of native products, etc. In the specific design practice, convenience design is taken as the theoretical guide. To meet the consumer's consumption demand for pine preserved eggs in different living situations, and to increase the convenience of packaging. At the same time, the structure design of packaging is conducive to reducing the production cost of packaging and facilitating transportation. Reduce the waste of packaging space. The packaging structure is designed to reduce the packaging dependence on plastics, as much as possible using paper materials, In order to reduce the pollution of packaging to the environment and reuse of recycling. Through the brand and packaging design of native-produced preserved eggs, this paper discusses the integration of local regional culture and modern design language, and embodies the local characteristics of local packaging. It does not negate modern culture, pursue modern culture without losing local characteristics. By reshaping the good brand image of local products and enterprises and increasing consumers' acceptance of local products, it will help broaden new consumer demand. Improving people's consumption style, promoting the cultivation of low-carbon lifestyle, realizing the growth of social and economic benefits, and also playing an inestimable role in publicizing the regional culture in this area.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：TS206.2;TS253

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