本文選題：電子商務　切入點：價值鏈　出處：《吉林財經(jīng)大學》2017年碩士論文　論文類型：學位論文

【摘要】：網(wǎng)上購物現(xiàn)已成為人們生活中一種普遍的購物形式,因為這種方式符合時下人們?nèi)找婕涌斓纳罟?jié)奏,滿足了人們消費方式簡單、快捷的需求。網(wǎng)上購物能夠不受時間和空間的限制,能提供輕松搜索信息、海量貨品選擇、價格低廉優(yōu)惠、自由鎖定目標和商品送貨到家等服務,給用戶輕松購物的體驗。同時消費者足不出戶地完成包括挑選貨品、下訂單、移動支付和確認收貨等一系列購物流程使人們的購物過程既省時省力又省錢。與傳統(tǒng)購物方式相比,網(wǎng)上購物的諸多優(yōu)勢使其發(fā)展前景廣闊,為電子商務企業(yè)帶來了發(fā)展生機,尤其是B2C模式的電商企業(yè)。本文第一章主要介紹了目前B2C企業(yè)價值鏈管理的研究背景和意義,同時對不同時期國內(nèi)和國外的相關(guān)文獻進行了歸納和整理。第二章主要介紹價值鏈管理在傳統(tǒng)制造業(yè)和當下新興的電子商務行業(yè)背景下的應用與研究的相關(guān)理論。本文第三章以互聯(lián)網(wǎng)零售業(yè)發(fā)展較好的JD商城為研究案例,介紹該企業(yè)的背景和在價值鏈管理方面的現(xiàn)狀描述。JD商城作為電子商務企業(yè),連接著上游供應商和下游的消費者,基于電商平臺與合作伙伴的關(guān)系,結(jié)合價值鏈理論,希望通過對JD商城價值鏈結(jié)構(gòu)的分析了解企業(yè)價值的形成過程和對價值增值活動的識別和管理。文章第四章將對案例企業(yè)JD商城的價值鏈管理現(xiàn)狀從企業(yè)價值鏈的內(nèi)部和外部分別進行闡述和分析。JD商城在價值鏈管理中以客戶為中心,研究企業(yè)價值形成的主要環(huán)節(jié)如何提升業(yè)務效率、降低成本、創(chuàng)造競爭優(yōu)勢和提高消費者滿意度和忠誠度,并針對目前尚不完善的管理環(huán)節(jié)提出改進建議。第五章對JD商城的案例分析得出的結(jié)論進行總結(jié),經(jīng)過對JD商城價值鏈各個環(huán)節(jié)管理的分析,找到適合其他B2C電商企業(yè)的企業(yè)管理和發(fā)展方向,并提出價值鏈管理在B2C企業(yè)中的實際應用的啟示性建議。文章分析得出JD商城的核心價值創(chuàng)造和增值的環(huán)節(jié)主要在技術(shù)研發(fā)、倉儲管理、物流配送和售后服務方面,企業(yè)在這幾個價值鏈環(huán)節(jié)的管理有助于企業(yè)價值的實現(xiàn)。文章討論的結(jié)果也將對其他B2C企業(yè)運用價值鏈管理的方法提供一些參考。
[Abstract]:Online shopping has become a common form of shopping in people's lives, because it accords with the accelerating pace of life and meets the simple consumption patterns. Fast demand. Online shopping can not be limited by time and space, can provide easy search information, mass choice of goods, low prices, free targeting and goods delivery home services, Give the user an easy shopping experience. At the same time, the consumer does not leave home to complete, including the selection of goods, placing an order, A series of shopping processes, such as mobile payment and confirmation of receiving goods, make people's shopping process save time and effort as well as save money. Compared with traditional shopping methods, the advantages of online shopping make it have a broad development prospect and bring development vitality to e-commerce enterprises. The first chapter of this paper mainly introduces the research background and significance of B2C enterprise value chain management. The second chapter mainly introduces the application and research theory of value chain management in the context of traditional manufacturing industry and the emerging e-commerce industry. In the third chapter, a case study of JD Mall, which has a better development of Internet retailing, is taken as a case study. This paper introduces the background of this enterprise and its current situation in value chain management. As an e-commerce enterprise, JD Mall is connected with upstream suppliers and downstream consumers. Based on the relationship between e-commerce platform and partners, JD Mall combines value chain theory. It is hoped that through the analysis of the value chain structure of JD Mall, we can understand the forming process of enterprise value and the identification and management of value added activities. Chapter 4th will analyze the value chain management status of JD Mall from the value chain in the case of JD Mall. JD Mall is customer-centric in value chain management, How to improve business efficiency, reduce cost, create competitive advantage and improve customer satisfaction and loyalty in the main link of enterprise value formation, the paper studies how to improve business efficiency, reduce cost, create competitive advantage and improve consumer satisfaction and loyalty. The conclusion of the case analysis of JD Mall is summarized in Chapter 5th, and the management of each link of JD Mall value chain is analyzed. Find out the direction of enterprise management and development suitable for other B2C e-commerce enterprises, and put forward some enlightening suggestions on the practical application of value chain management in B2C enterprises. The paper analyzes and concludes that the core value creation and value-added link of JD Mall is mainly in technology research and development. In the aspects of warehouse management, logistics distribution and after-sales service, the management of these value chain links is helpful to the realization of enterprise value. The results discussed in this paper will also provide some references for other B2C enterprises to use value chain management methods.
【學位授予單位】：吉林財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F274

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