【摘要】：知識是企業(yè)唯一獨特的資源,知識資本是企業(yè)未來發(fā)展的關鍵,它將逐步取代傳統(tǒng)資本的核心地位,成為企業(yè)生存發(fā)展、獲得競爭力的最重要資本,知識資本作為企業(yè)的核心要素已經(jīng)形成共識,很多企業(yè)已將知識資本的獲取與積累作為長遠發(fā)展的一種手段,并購是獲取經(jīng)營需要但自身不具備的知識資本的有效方式。本文研究了優(yōu)酷并購土豆案例中的知識資本獲取策略,認為案例中的知識資本獲取是一個過程,分為四個階段,即知識資本的識別、知識資本的轉移、知識資本的整合及知識資本的利用,文章對案例中知識資本獲取的四個階段所采取的獲取措施作了詳細的分析,分別分析每一個階段采取措施的有效性,研究表明,案例中的知識資本獲取策略是有效的,優(yōu)酷土豆公司的知識資本價值得到較大的提升�；诖�,本文得出并購中知識資本獲取的啟示,即并購前后,在知識資本獲取的各個階段,對人力資本、組織資本、知識產(chǎn)權資本和市場資本都應該做好盡職調(diào)查,針對每一類知識資本的特點采取措施才能獲得知識資本。
[Abstract]:Knowledge is the only unique resource of the enterprise. Knowledge capital is the key to the future development of the enterprise. It will gradually replace the core position of the traditional capital and become the most important capital for the survival and development of the enterprise and the acquisition of competitiveness. Knowledge capital, as the core element of enterprises, has formed a consensus. Many enterprises have taken the acquisition and accumulation of knowledge capital as a means of long-term development. M & A is an effective way to acquire knowledge capital that business needs but not own. This paper studies the acquisition strategy of knowledge capital in Tudou case of Youku M & A, and thinks that the acquisition of knowledge capital in the case is a process, which is divided into four stages: the identification of knowledge capital and the transfer of knowledge capital. On the integration of knowledge capital and the utilization of knowledge capital, this paper makes a detailed analysis of the acquisition measures taken in the four stages of knowledge capital acquisition in the case, and analyzes the effectiveness of the measures taken in each stage respectively. The acquisition strategy of knowledge capital in the case is effective, and the value of knowledge capital of Youku Tudou Company has been greatly improved. Based on this, this paper draws the enlightenment of acquisition of knowledge capital in M & A, that is, before and after the acquisition of knowledge capital, human capital, organizational capital, intellectual property capital and market capital should do a good job of due diligence in each stage of acquisition of knowledge capital. According to the characteristics of each type of knowledge capital, measures can be taken to obtain the knowledge capital.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F49;F271;F272

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