本文選題：中小企業(yè) + 融資策略��； 參考：《廣西大學》2017年碩士論文

【摘要】：在我國政府積極鼓勵“大眾創(chuàng)新,萬眾創(chuàng)業(yè)”的浪潮中,廣大中小企業(yè)日漸扮演著愈來愈重要的角色。成為推動社會發(fā)展、解決就業(yè)與維持社會穩(wěn)定的中堅力量。由于眾多的原因,中小型企業(yè)在其發(fā)展的過程中遭受到許多障礙,融資難的問題成為中小型企業(yè)發(fā)展制約的重要阻力。因此,如何解決中小企業(yè)的融資問題成了本文研究的重點。本文選定新三板掛牌企業(yè)B軟件科技公司的融資策略進行系統(tǒng)研究,首先,總結融資研究的相關理論及觀點。其次,對B公司的融資現(xiàn)狀及存在問題進行了分析;B公司作為軟件科技企業(yè),在公司發(fā)展初期主要以內(nèi)源融資為主,隨著公司發(fā)展也進行過股權融資,但是整體上融資規(guī)模較小,融資成本偏高,難以適應公司快速發(fā)展的需求;通過對企業(yè)的綜合分析,認為B公司融資方面存在的主要問題在于融資缺乏統(tǒng)籌規(guī)劃,融資結構不合理,商業(yè)信用以及治理結構不完善,財務制度不健全等方面;造成融資問題的主要原因是公司的管理團隊知識結構失衡,市場、技術人才為主,財務人才缺乏;公司業(yè)務模式與發(fā)展階段特殊,該行業(yè)屬于服務與知識型產(chǎn)業(yè),固定資產(chǎn)投入較少,社會認知度不高,因而難以通過銀行貸款融資;通過對公司人員職能分布定量分析發(fā)現(xiàn)融資管理人才匱乏也是重要原因之一。再次,對B公司的融資條件與環(huán)境也做了相應的分析,為融資問題的解決方案提供策略依據(jù)。最后,從企業(yè)的融資原則、融資渠道、融資風險、融資成本以及財務因素等五個方面進行分析,運用了文獻研究法、理論聯(lián)系實際法、定性與定量研究結合法以及深入訪談法等多種研究方法,將當代的融資理論和B公司的實際情況相結合,為B公司設計了內(nèi)源融資與外源融資互補的融資策略。留存收益融資為B公司提供了穩(wěn)定、安全的資金來源,降低了B公司的融資成本。股權質(zhì)押融資策略為企業(yè)市場推廣、研發(fā)中心等提供了主要的資金。商業(yè)信用融資策略為B公司新公司擴張到所需的裝修及設備費用,開辟了B公司融資新途徑。
[Abstract]:In the tide of encouraging mass innovation and mass entrepreneurship, the small and medium-sized enterprises are playing more and more important role. To become the backbone of promoting social development, solving employment and maintaining social stability. Because of many reasons, small and medium-sized enterprises have encountered many obstacles in the process of their development. The problem of financing difficulties has become an important obstacle to the development of small and medium-sized enterprises. Therefore, how to solve the financing problem of SMEs has become the focus of this paper. In this paper, the financing strategy of B Software Technology Company, a new three-board listed company, is selected for systematic research. Firstly, the related theories and viewpoints of financing research are summarized. Secondly, the paper analyzes the current financing situation and existing problems of B Company. As a software technology enterprise, B Company mainly focuses on endogenous financing at the initial stage of its development, and equity financing has also been carried out with the development of the company. But on the whole, the financing scale is small, the financing cost is too high, it is difficult to adapt to the demand of the rapid development of the company. Through the comprehensive analysis of the enterprises, it is concluded that the main problem in the financing aspect of B company lies in the lack of overall planning of the financing. The main causes of the financing problems are the imbalance of the knowledge structure of the management team, the market, the technical talents, the lack of the financial talents, and so on, the financing structure is unreasonable, the commercial credit and the governance structure are not perfect, and the financial system is not perfect. The business model and development stage of the company is special, this industry belongs to the service and knowledge industry, the fixed assets investment is relatively small, the social cognition is not high, so it is difficult to finance through bank loans; Through the quantitative analysis of the distribution of personnel functions, it is found that the shortage of financing management personnel is also one of the important reasons. Thirdly, the financing condition and environment of company B are also analyzed to provide the strategic basis for solving the financing problem. Finally, from five aspects of financing principle, financing channel, financing risk, financing cost and financial factors, the paper applies literature research method, theory and practice method. Combining qualitative and quantitative research and in-depth interview, this paper combines the contemporary financing theory with the actual situation of company B, and designs a complementary financing strategy of endogenous and exogenous financing for B company. Retained earnings financing provides a stable and safe source of funds for Company B. it reduces the financing cost of Company B. Equity pledge financing strategy for enterprises to promote the market, R & D center to provide major funds. The commercial credit financing strategy has opened up a new way for B company to expand to the required decoration and equipment costs.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F275;F49

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