本文選題：云計(jì)算　切入點(diǎn)：商業(yè)模式　出處：《中央民族大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：云計(jì)算是一種新興的模式,是可以讓用戶(hù)方便地訪問(wèn)計(jì)算資源付費(fèi)使用的服務(wù)。云服務(wù),如亞馬遜的彈性計(jì)算云和谷歌應(yīng)用正迅速獲得龐大的用戶(hù)群。ERP軟件向云計(jì)算遷移仍處于起步階段,對(duì)于ERP軟件廠商而言,遷移到云的解決方案意味著他們的價(jià)值創(chuàng)造邏輯將面臨著深刻的變化。他們不僅需要提供完全基于Web的解決方案,以及服務(wù)費(fèi)來(lái)取代以往的License許可的模式,他們還需要建設(shè)自己的數(shù)據(jù)中心來(lái)承載和運(yùn)維客戶(hù)的管理關(guān)鍵業(yè)務(wù)的應(yīng)用�；谝陨系姆治龃偈沽诉@篇論文這項(xiàng)研究,即探討云計(jì)算對(duì)企業(yè)軟件供應(yīng)商的商業(yè)模式的影響。通過(guò)對(duì)傳統(tǒng)ERP軟件供應(yīng)商以及純粹的云服務(wù)提供商的多個(gè)案例研究。并在研究過(guò)程中研究發(fā)現(xiàn),從內(nèi)部部署軟件遷移到云服務(wù)影響了傳統(tǒng)ERP軟件供應(yīng)商的所有商業(yè)模式的組件,也就是說(shuō),客戶(hù)價(jià)值主張,資源基礎(chǔ),價(jià)值配置和資金流動(dòng)等。因此,云計(jì)算技術(shù)對(duì)于企業(yè)級(jí)的軟件廠商的商業(yè)模式有著深刻的影響。本論文研究發(fā)現(xiàn),供應(yīng)商商業(yè)模式的變革內(nèi)容包括以下幾個(gè)方面:第一,企業(yè)軟件的"所有權(quán)"從客戶(hù)轉(zhuǎn)移至軟件供應(yīng)商;第二,IT基礎(chǔ)設(shè)施和管理等方面,比如硬件和專(zhuān)業(yè)化的軟件管理服務(wù)等的責(zé)任,也將從客戶(hù)轉(zhuǎn)移給供應(yīng)商;第三,軟件供應(yīng)商將通過(guò)提供專(zhuān)業(yè)化服務(wù),并利用規(guī)模經(jīng)濟(jì)效應(yīng)來(lái)降低提供軟件服務(wù)的成本;同時(shí)降低軟件銷(xiāo)售的成本,開(kāi)拓以往沒(méi)有涉獵到的小型企業(yè)的長(zhǎng)尾市場(chǎng)。本論文通過(guò)推導(dǎo)兩種可供選擇的商業(yè)模式配置,即SaaS和SaaS+PaaS的商業(yè)模式分析,得出了企業(yè)軟件廠商應(yīng)該如何根據(jù)自身的情況做出的戰(zhàn)略選擇并設(shè)計(jì)自己的商業(yè)模式提供了指導(dǎo)方針。
[Abstract]:Cloud computing is an emerging model that allows users to easily access computing resources to pay for their use. For example, Amazon's flexible computing cloud and Google's apps are rapidly gaining access to a large user base. The migration of ERP software to cloud computing is still in its infancy, and for ERP software vendors, Migrating to the cloud means that their value-creation logic will face profound changes. They not only need to provide solutions that are entirely based on Web, but also service fees to replace the old License licensing model. They also need to build their own data centers to host and operate customer management critical business applications. That is to explore the impact of cloud computing on the business model of enterprise software providers. Through the traditional ERP software providers and pure cloud service providers of a number of case studies. Migration from internally deployed software to cloud services affects the components of all business models of traditional ERP software vendors, that is, customer value proposition, resource base, value allocation, fund flow, and so on. Cloud computing technology has a profound impact on the business model of enterprise-level software vendors. This paper finds that the change of supplier business model includes the following aspects: first, "ownership" of enterprise software will be transferred from customers to software providers; second, responsibilities for IT infrastructure and management, such as hardware and specialized software management services, will also be transferred from customers to suppliers; third, Software vendors will reduce the cost of providing software services by providing specialized services and using economies of scale to reduce the cost of software sales, To explore the long tail market of small enterprises that have not been dabbled in the past, this paper deduces two kinds of alternative business model configurations, namely, SaaS and SaaS PaaS business model analysis. It provides guidelines on how enterprise software manufacturers should make strategic choices and design their own business models according to their own situation.
【學(xué)位授予單位】：中央民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F274;F49

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 劉智博;石磊;余來(lái)文;;云計(jì)算企業(yè)商業(yè)模式創(chuàng)新動(dòng)力與管理研究[J];無(wú)線互聯(lián)科技;2014年04期

2 李艷玲;;大數(shù)據(jù)分析驅(qū)動(dòng)企業(yè)商業(yè)模式的創(chuàng)新研究[J];哈爾濱師范大學(xué)社會(huì)科學(xué)學(xué)報(bào);2014年01期

3 劉志祥;余來(lái)文;;企業(yè)商業(yè)模式創(chuàng)新的路徑與實(shí)施研究綜述[J];商業(yè)時(shí)代;2013年31期

4 周文;井明洋;吳辰康;徐怡秋;馬雯;郭毅可;張武;;中國(guó)云計(jì)算產(chǎn)業(yè)結(jié)構(gòu)和商業(yè)模式[J];上海大學(xué)學(xué)報(bào)(自然科學(xué)版);2013年01期

5 張根明;易睿;;企業(yè)家商業(yè)模式創(chuàng)新行為分析[J];財(cái)經(jīng)理論與實(shí)踐;2013年01期

6 王水蓮;常聯(lián)偉;;企業(yè)商業(yè)模式的創(chuàng)新聯(lián)動(dòng)結(jié)構(gòu)與創(chuàng)新機(jī)制研究[J];工業(yè)技術(shù)經(jīng)濟(jì);2013年01期

7 肖洪鈞;李苗苗;;企業(yè)的云端商業(yè)模式選擇[J];企業(yè)管理;2012年09期

8 吳艷;;淺析“云計(jì)算”對(duì)新型商業(yè)模式形成的推動(dòng)力[J];遼寧科技學(xué)院學(xué)報(bào);2012年02期

9 徐天舒;;基于商業(yè)平臺(tái)的云計(jì)算產(chǎn)業(yè)構(gòu)架分析[J];南京航空航天大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2012年02期

10 鐘婷婷;;企業(yè)商業(yè)模式創(chuàng)新路徑研究[J];現(xiàn)代經(jīng)濟(jì)信息;2012年11期

，

本文編號(hào)：1569406