【摘要】：JH工程造價咨詢公司自1999年開始從事工程造價咨詢服務(wù)，經(jīng)過十多年的發(fā)展，企業(yè)規(guī)模和盈利能力都有了較大的提高，在社會和客戶中樹立了良好的信譽(yù)，但是隨著工程造價咨詢行業(yè)準(zhǔn)入門檻的降低以及海外投資者的涌入，市場競爭也日益激烈，JH工程造價公司存在著戰(zhàn)略發(fā)展方向不明確、企業(yè)文化不健全、公司結(jié)構(gòu)不合理、企業(yè)管理不科學(xué)以及業(yè)務(wù)創(chuàng)新能力不足等問題。為了在嚴(yán)酷的經(jīng)濟(jì)競爭中不斷前進(jìn)，JH工程造價咨詢公司必須明確公司的競爭戰(zhàn)略，在激烈的市場中占據(jù)一席之地。 廣州地區(qū)經(jīng)濟(jì)的高速發(fā)展，為JH工程造價咨詢公司提供了廣闊的市場機(jī)遇，但是由于我國建設(shè)投資管理體制尚處于轉(zhuǎn)型升級階段，，工程造價咨詢行業(yè)自律困難，存在著低價惡意競爭等問題，也給JH工程造價咨詢公司的經(jīng)營帶來較大的挑戰(zhàn)和壓力。本文通過研究競爭戰(zhàn)略理論，以邁克爾·波特的競爭戰(zhàn)略理論為指導(dǎo)，運(yùn)用PEST、波特五力分析和SWOT分析工具，對企業(yè)的發(fā)展現(xiàn)狀、內(nèi)部資源、競爭能力、發(fā)展前景等進(jìn)行多方面分析、解剖、評價，同時結(jié)合對企業(yè)面臨的外部環(huán)境和內(nèi)部資源進(jìn)行深入的分析，試圖判斷公司面臨的機(jī)會、威脅、機(jī)遇和挑戰(zhàn)，為公司制定出科學(xué)的競爭戰(zhàn)略，即采用差異化競爭戰(zhàn)略，并配以各項措施保證戰(zhàn)略實(shí)施，希望企業(yè)能在激烈的市場競爭中更好的生存和發(fā)展。
[Abstract]:JH engineering cost consulting company has been engaged in engineering cost consulting service since 1999. After more than ten years of development, the scale and profitability of the enterprise have been greatly improved, and a good reputation has been established in the society and customers. However, with the reduction of the entry threshold of the engineering cost consulting industry and the influx of overseas investors, the market competition is becoming increasingly fierce, and the strategic development direction of JH engineering cost company is not clear. The enterprise culture is not perfect, the company structure is unreasonable, the enterprise management is not scientific and the business innovation ability is insufficient and so on. In order to keep moving forward in the harsh economic competition, JH engineering cost consulting company must make clear the competitive strategy of the company and occupy a place in the fierce market. The rapid development of Guangzhou area economy provides a broad market opportunity for JH engineering cost consulting company. However, because the construction investment management system of our country is still in the stage of transformation and upgrading, the self-discipline of engineering cost consulting industry is difficult, there are some problems, such as low price malicious competition and so on, which also brings great challenges and pressures to the management of JH engineering cost consulting company. Under the guidance of Michael Porter's competitive strategy theory, this paper analyzes, dissects and evaluates the development status, internal resources, competitiveness and development prospects of enterprises by using PEST, Porter five-force analysis and SWOT analysis tools. At the same time, combined with the in-depth analysis of the external environment and internal resources faced by enterprises, this paper tries to judge the opportunities and threats faced by the company. Opportunities and challenges, for the company to formulate a scientific competitive strategy, that is, to adopt differential competition strategy, and with various measures to ensure the implementation of the strategy, hoping that enterprises can better survive and develop in the fierce market competition.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.92

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