【摘要】：本文的研究目的在于結(jié)合秦皇島蘇寧電器員工忠誠度的深入調(diào)查，構(gòu)建了秦皇島蘇寧電器員工忠誠度影響因素指標(biāo)體系，同時還引入了AHP方法對其進(jìn)行了重要性排序，以此找出關(guān)鍵影響因素并提出相應(yīng)對策。根據(jù)文章特點，本文采取調(diào)查研究和資料分析、對比分析方法、理論分析與實證分析相結(jié)合的研究方法。 首先，論文對研究所涉及到的忠誠、員工忠誠及其他相關(guān)理論等相關(guān)理論進(jìn)行回顧，明確了忠誠、員工忠誠等核心概念的含義，詳細(xì)闡述了需求層次論、雙因素理論、公平理論等進(jìn)行了相應(yīng)介紹，為本文研究奠定了堅實的理論基礎(chǔ)。 其次，主要分析了秦皇島蘇寧電器員工忠誠度現(xiàn)狀，介紹了秦皇島蘇寧電器基本情況及員工情況，同時設(shè)計了調(diào)查問卷對秦皇島蘇寧電器員工忠誠度進(jìn)行了隨機(jī)抽樣并進(jìn)行效度與信度檢驗，，通過對收回問卷樣本進(jìn)行了匯總，深度剖析了秦皇島蘇寧電器員工的工作滿意度和忠誠度。 再次，構(gòu)建了秦皇島蘇寧電器員工忠誠度影響因素判別的指標(biāo)體系，引入了AHP方法并結(jié)合相關(guān)數(shù)學(xué)模型與方法對秦皇島蘇寧電器員工忠誠度影響因素進(jìn)行了數(shù)量分析，找出影響秦皇島蘇寧電器員工忠誠度的主要影響因素。 最后，基于建立科學(xué)合理的薪酬體系、構(gòu)建公平合理的績效考評制度、加強(qiáng)企業(yè)文化建設(shè)、完善相關(guān)法律法規(guī)等多個維度提出了提升員工忠誠度的對策建議。
[Abstract]:The purpose of this paper is to combine the in-depth investigation of the loyalty of Su Ning electrical workers in Qinhuangdao, construct the index system of the influencing factors of the loyalty of Su Ning electric appliance employees in Qinhuangdao, and at the same time introduce the AHP method to rank the importance of the employee loyalty in Qinhuangdao. In order to find out the key factors and put forward the corresponding countermeasures. According to the characteristics of the article, this paper adopts the methods of investigation, data analysis, comparative analysis, theoretical analysis and empirical analysis. First of all, the thesis reviews the related theories such as loyalty, employee loyalty and other related theories involved in the research, clarifies the meaning of the core concepts such as loyalty and employee loyalty, and expounds in detail the hierarchy of requirements theory, the two-factor theory, and so on. The fair theory is introduced accordingly, which lays a solid theoretical foundation for the research of this paper. Secondly, this paper mainly analyzes the status quo of the employee loyalty of Su Ning in Qinhuangdao, and introduces the basic situation and staff situation of Su Ning electric appliance in Qinhuangdao. At the same time, a questionnaire was designed to sample the loyalty of Su Ning electrical workers in Qinhuangdao randomly, and the validity and reliability of the questionnaire were tested, and the collected samples were summarized. In-depth analysis of Qinhuangdao Su Ning electrical workers job satisfaction and loyalty. Thirdly, the index system of influencing factors of employee loyalty of Su Ning in Qinhuangdao is constructed, and the quantitative analysis of the influencing factors of employee loyalty of Su Ning in Qinhuangdao is carried out by introducing the AHP method and combining with the relevant mathematical models and methods. Find out the main factors that affect the loyalty of Su Ning electrical workers in Qinhuangdao. Finally, based on the establishment of scientific and reasonable salary system, the establishment of fair and reasonable performance evaluation system, strengthening the construction of corporate culture, perfecting the relevant laws and regulations and other dimensions, this paper puts forward countermeasures and suggestions to improve employee loyalty.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.6

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