【摘要】：兗礦集團(tuán)是山東省屬國(guó)有特大型企業(yè),是以煤炭、煤化工、電解鋁和機(jī)械制造為三大主業(yè)、涵蓋多種業(yè)務(wù)的大型多元化企業(yè)集團(tuán)。近年來(lái),兗礦集團(tuán)的發(fā)展面臨巨大困難,煤炭業(yè)務(wù)成功實(shí)現(xiàn)了國(guó)際化經(jīng)營(yíng),但煤化工和電解鋁等業(yè)務(wù)舉步維艱,已經(jīng)嚴(yán)重影響集團(tuán)的發(fā)展。如何選擇多元化戰(zhàn)略,促進(jìn)可持續(xù)發(fā)展成為企業(yè)面臨的問(wèn)題。 首先,本論文對(duì)多元化戰(zhàn)略理論進(jìn)行了簡(jiǎn)單回顧,通過(guò)對(duì)傳統(tǒng)的多元化戰(zhàn)略理論和母合優(yōu)勢(shì)理論進(jìn)行分析比較,確定大型集團(tuán)母公司與業(yè)務(wù)單位的匹配是實(shí)現(xiàn)多元化戰(zhàn)略成功的關(guān)鍵因素。因此選擇以母合優(yōu)勢(shì)理論為主研究?jī)嫉V集團(tuán)的多元化戰(zhàn)略。 其次,具體分析兗礦集團(tuán)多元化戰(zhàn)略,通過(guò)PEST分析和邁克爾.波特的”五力模型”等工具分析宏觀環(huán)境和行業(yè)環(huán)境,再運(yùn)用母合優(yōu)勢(shì)理論從母公司特征和業(yè)務(wù)特征兩方面構(gòu)建兗礦集團(tuán)多元化戰(zhàn)略研究模型,詳細(xì)分析了兗礦集團(tuán)多元化產(chǎn)業(yè)選擇的問(wèn)題,形成充礦集團(tuán)的母合優(yōu)勢(shì)陳述：“價(jià)值創(chuàng)造洞見、獨(dú)特的母合特征和核心區(qū)業(yè)務(wù)”,從而生成基于母合優(yōu)勢(shì)的兗礦集團(tuán)的多元化戰(zhàn)略,并對(duì)戰(zhàn)略的實(shí)施提出建議。 本文的創(chuàng)新點(diǎn)在于以母合優(yōu)勢(shì)理論為主,結(jié)合傳統(tǒng)的戰(zhàn)略研究工具,以母公司如何為下屬業(yè)務(wù)單位創(chuàng)造價(jià)值為目標(biāo),全面研究一個(gè)大型企業(yè)集團(tuán)的多元化戰(zhàn)略,與僅關(guān)注于業(yè)務(wù)層面相比研究更加全面。通過(guò)研究母公司的特征與現(xiàn)有業(yè)務(wù)特征是否匹配重新定位現(xiàn)有的三大主業(yè),形成充礦集團(tuán)新的多元化戰(zhàn)略,具有較強(qiáng)的可操作性,對(duì)于調(diào)整集團(tuán)多元化產(chǎn)業(yè)定位,保持企業(yè)健康可持續(xù)發(fā)展具有較強(qiáng)的指導(dǎo)意義。
[Abstract]:Yankuang Group is a large state-owned enterprise in Shandong Province. It is a large and diversified enterprise group with coal, coal chemical, electrolytic aluminum and machinery manufacturing as its three main industries and covering a variety of business. In recent years, the development of Yankuang Group is faced with great difficulties, coal business has successfully realized the international operation, but the coal chemical industry and electrolytic aluminum business are very difficult, which has seriously affected the development of the Group. How to choose diversification strategy and promote sustainable development has become a problem faced by enterprises. First of all, this paper briefly reviews the theory of diversification strategy, and analyzes and compares the traditional theory of diversification strategy and the theory of parent advantage. Determining the match between the parent company and business unit of large group is the key factor to achieve the success of diversification strategy. Therefore, we choose to study the diversification strategy of Yankuang Group based on the theory of parent advantage. Second, the specific analysis of Yanzhou Mining Group diversification strategy, through PEST analysis and Michael. Porter's "five Force Model" and other tools to analyze the macro environment and industry environment, and then use the parent advantage theory from the parent company characteristics and business characteristics to build Yanzhou Mining Group diversification strategy research model. This paper analyzes in detail the selection of diversified industries of Yanzhou Mining Group, and forms the statement of "value creation insight, unique parent and joint characteristics and core area business". Therefore, the diversification strategy of Yankuang Group based on parent advantage is generated, and some suggestions on the implementation of the strategy are put forward. The innovation of this paper is to study the diversification strategy of a large enterprise group with the aim of how the parent company creates value for the subordinate business unit, mainly based on the theory of parent advantage and combining with the traditional strategic research tools. The research is more comprehensive than focusing only on the business level. By studying whether the characteristics of the parent company and the existing business characteristics match and reorient the existing three main industries to form the new diversification strategy of the Ore filling Group, it has strong maneuverability to adjust the diversified industry positioning of the Group. It is of great significance to maintain the healthy and sustainable development of enterprises.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.3;F276.1;F426.1

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