【摘要】：廣州中大布匹批發(fā)市場(chǎng)由上個(gè)世紀(jì)80年代后期政府引導(dǎo),商家逐步開(kāi)發(fā)而形成的,經(jīng)過(guò)長(zhǎng)時(shí)間的發(fā)展,到目前已經(jīng)逐步形成了“中大布匹”的品牌效應(yīng),市場(chǎng)發(fā)展到了30多個(gè)分場(chǎng),將近5000個(gè)鋪位。隨著我國(guó)社會(huì)經(jīng)濟(jì)的不斷發(fā)展,人民生活水平的不斷提高,中大布匹批發(fā)市場(chǎng)的發(fā)展遇到了前所未有的機(jī)遇。然而,由于管理模式落后,投資者只重建設(shè)而輕管理和培育,布局不合理等問(wèn)題的存在,使得中大布匹批發(fā)市場(chǎng)未來(lái)的發(fā)展存在較大的變數(shù)。 本文首先對(duì)批發(fā)市場(chǎng)理論、商貿(mào)流通理論以及市場(chǎng)營(yíng)銷理論等進(jìn)行了梳理,為全文的研究奠定了理論基礎(chǔ)。然后,對(duì)廣州中大布匹批發(fā)市場(chǎng)的發(fā)展沿革,當(dāng)前的發(fā)展現(xiàn)狀等基本狀況進(jìn)行了介紹,并且分析了當(dāng)前廣州中大布匹批發(fā)市場(chǎng)存在的投資者只重建設(shè)而輕管理和培育,市場(chǎng)布局不夠合理,且配套設(shè)施建設(shè)嚴(yán)重滯后,使得整體交易水平較低等問(wèn)題進(jìn)行了較為詳細(xì)的分析。借鑒了湖南省株洲服裝市場(chǎng)的經(jīng)營(yíng)轉(zhuǎn)變案例,從而為廣州中大布匹批發(fā)市場(chǎng)的經(jīng)營(yíng)管理方式轉(zhuǎn)型,從宏觀層面、微觀層面分別提出了相應(yīng)的對(duì)策。希望本文的研究對(duì)于新時(shí)期批發(fā)市場(chǎng)轉(zhuǎn)變經(jīng)營(yíng)理念,加強(qiáng)經(jīng)營(yíng)管理,促進(jìn)自身競(jìng)爭(zhēng)力的提升能夠有一定的參考和借鑒作用。
[Abstract]:Guangzhou Zhongda cloth Wholesale Market was formed by the government leading by the government in the late 1980s and the merchants gradually developed. After a long period of development, the brand effect of "Zhongda cloth" has been gradually formed. The market has developed to more than 30 branches, nearly 5,000 shops. With the development of social economy and the improvement of people's living standard, the development of cloth wholesale market of CUHK has met with unprecedented opportunities. However, due to the backward management mode, the investors only pay attention to construction rather than management and cultivation, the existence of unreasonable layout makes the future development of fabric wholesale market of CUHK have great variables. In this paper, the wholesale market theory, trade circulation theory and marketing theory are combed, which lays a theoretical foundation for the research. Then, this paper introduces the development and evolution of Guangzhou Zhongda cloth wholesale market, and analyzes the current situation of Guangzhou Zhongda cloth wholesale market, and analyzes that the investors in Guangzhou Zhongda cloth wholesale market only pay attention to construction rather than management and cultivation. The market layout is not reasonable, and the construction of supporting facilities is lagged seriously, which makes the whole transaction level lower and so on. This paper draws lessons from the case of Zhuzhou clothing market in Hunan province, and puts forward corresponding countermeasures from the macro and micro aspects for the transformation of the management mode of Guangzhou Zhongda cloth wholesale market. It is hoped that the research in this paper can be used as a reference for the wholesale market in the new period to change its management concept, strengthen its management and promote its competitiveness.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F426.8

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