HJ公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-10-26 07:13
【摘要】：近年來,中國電力工業(yè)保持快速發(fā)展勢頭,發(fā)電裝機容量以每年8%的速度增長,為輸變配電設備制造業(yè)創(chuàng)造了很大的市場需求,市場規(guī)模進一步擴大。統(tǒng)計資料表明,中國今后兩三年將追加裝機3000萬千瓦電源建設,年增裝機上升到2500萬千瓦,即年增裝機可增加30%～40%,因此,與新增裝機較直接的一些開關設備市場容量將會有更大擴容,并且具有良好的市場需求。 與此同時,我們不能忽視在市場經濟環(huán)境下,企業(yè)將面臨更為復雜多變的商業(yè)環(huán)境,影響企業(yè)生存和發(fā)展的因素也越來越多,因此企業(yè)的戰(zhàn)略研究和戰(zhàn)略管理越來越受到企業(yè)家的重視。在這種雙重形勢下,HJ公司要想生存和發(fā)展,必須對企業(yè)進行戰(zhàn)略管理,打造企業(yè)可持續(xù)發(fā)展的核心競爭力,以在競爭中獲得優(yōu)勢。 本文以HJ公司為研究對象,通過結合現(xiàn)代企業(yè)戰(zhàn)略理論,運用PEST分析模型對HJ公司外部宏觀環(huán)境進行調研,結合企業(yè)自身特點和經營需要,從政治、經濟、技術和社會等四個方面做了深入剖析,并使用“波特五力模型”的工具分析了HJ公司所面臨的五種不同競爭來源,描述了當前企業(yè)所面臨外部環(huán)境和所處競爭格局。 企業(yè)內部環(huán)境是與戰(zhàn)略有重要關聯(lián)的影響因素,本文還從研發(fā)、制造、市場營銷、人力資源和企業(yè)文化等五個方面對HJ公司內部環(huán)境進行分析,以認清企業(yè)內部的優(yōu)勢和劣勢,明確了戰(zhàn)略制定的出發(fā)點、依據和條件。 通過對HJ公司內外環(huán)境的分析調研,并利用SWOT分析方法對企業(yè)所處商業(yè)環(huán)境中面臨的機會與威脅、劣勢與優(yōu)勢進行了分析,根據公司的具體情況和行業(yè)特點,結合所制定的遠景及五年發(fā)展目標,運用戰(zhàn)略鐘模型確立HJ公司的戰(zhàn)略選擇應以成本領先戰(zhàn)略為主。 最后,為保障公司戰(zhàn)略規(guī)劃的順利實施,提出了工廠北遷實施計劃,并制定了與公司未來五年發(fā)展目標、外部環(huán)境、內部環(huán)境、企業(yè)文化等相匹配的戰(zhàn)略實施保障活動,基本為HJ公司提供了一套較為科學、合理、可行的發(fā)展戰(zhàn)略和實施措施。
[Abstract]:In recent years, China's electric power industry has maintained a rapid development momentum, and the installed capacity of power generation is growing at an annual rate of 8%, which has created a great market demand for the manufacturing of transmission, transformer and distribution equipment, and the market scale has been further expanded. Statistics show that in the next two to three years, China will build additional 3000 kilowatts of power supply for loading machines, and the number of additional units will rise to 2500, 000 kilowatts a year. That is to say, an increase of 30 million kilowatts a year will increase the installed capacity by 30, 000 kilowatts, so, The market capacity of some switchgear, which is more direct than the new ones, will be enlarged and will have good market demand. At the same time, we cannot ignore that under the market economy environment, enterprises will face a more complex and changeable business environment, and there are more and more factors that affect the survival and development of enterprises. Therefore, the strategic research and strategic management of enterprises are paid more and more attention by entrepreneurs. In this dual situation, if HJ wants to survive and develop, it must carry on the strategic management to the enterprise, build the core competitiveness of the enterprise sustainable development, in order to gain the advantage in the competition. This article takes HJ Company as the research object, through unifies the modern enterprise strategy theory, uses the PEST analysis model to carry on the investigation to the HJ company external macroscopic environment, unifies the enterprise own characteristic and the management need, from the politics, the economy, In this paper, four aspects of technology and society are deeply analyzed, and five different sources of competition faced by HJ Company are analyzed by using the "Porter's five Forces Model", and the external environment and competition pattern are described. The internal environment of the enterprise is an important influence factor related to the strategy. This paper also analyzes the internal environment of HJ from five aspects: research and development, manufacturing, marketing, human resources and corporate culture, in order to recognize the advantages and disadvantages of the enterprise. It clarifies the starting point, basis and condition of strategy formulation. Through the analysis and investigation of the internal and external environment of HJ Company, and using the method of SWOT analysis, this paper analyzes the opportunities and threats, disadvantages and advantages faced by the business environment in which the enterprise is located, according to the specific conditions of the company and the characteristics of the industry. Combined with the future and the five-year development goal, the strategic choice of HJ should be based on the cost leading strategy by using the strategic clock model. Finally, in order to ensure the smooth implementation of the company's strategic planning, the implementation plan of the factory moving northward is put forward, and the strategic implementation guarantee activities matching with the company's development objectives, external environment, internal environment, corporate culture, etc., are drawn up for the next five years. It provides a set of scientific, reasonable and feasible development strategy and implementation measures for HJ Company.
【學位授予單位】：上海交通大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F272;F426.61
本文編號：2294972
[Abstract]:In recent years, China's electric power industry has maintained a rapid development momentum, and the installed capacity of power generation is growing at an annual rate of 8%, which has created a great market demand for the manufacturing of transmission, transformer and distribution equipment, and the market scale has been further expanded. Statistics show that in the next two to three years, China will build additional 3000 kilowatts of power supply for loading machines, and the number of additional units will rise to 2500, 000 kilowatts a year. That is to say, an increase of 30 million kilowatts a year will increase the installed capacity by 30, 000 kilowatts, so, The market capacity of some switchgear, which is more direct than the new ones, will be enlarged and will have good market demand. At the same time, we cannot ignore that under the market economy environment, enterprises will face a more complex and changeable business environment, and there are more and more factors that affect the survival and development of enterprises. Therefore, the strategic research and strategic management of enterprises are paid more and more attention by entrepreneurs. In this dual situation, if HJ wants to survive and develop, it must carry on the strategic management to the enterprise, build the core competitiveness of the enterprise sustainable development, in order to gain the advantage in the competition. This article takes HJ Company as the research object, through unifies the modern enterprise strategy theory, uses the PEST analysis model to carry on the investigation to the HJ company external macroscopic environment, unifies the enterprise own characteristic and the management need, from the politics, the economy, In this paper, four aspects of technology and society are deeply analyzed, and five different sources of competition faced by HJ Company are analyzed by using the "Porter's five Forces Model", and the external environment and competition pattern are described. The internal environment of the enterprise is an important influence factor related to the strategy. This paper also analyzes the internal environment of HJ from five aspects: research and development, manufacturing, marketing, human resources and corporate culture, in order to recognize the advantages and disadvantages of the enterprise. It clarifies the starting point, basis and condition of strategy formulation. Through the analysis and investigation of the internal and external environment of HJ Company, and using the method of SWOT analysis, this paper analyzes the opportunities and threats, disadvantages and advantages faced by the business environment in which the enterprise is located, according to the specific conditions of the company and the characteristics of the industry. Combined with the future and the five-year development goal, the strategic choice of HJ should be based on the cost leading strategy by using the strategic clock model. Finally, in order to ensure the smooth implementation of the company's strategic planning, the implementation plan of the factory moving northward is put forward, and the strategic implementation guarantee activities matching with the company's development objectives, external environment, internal environment, corporate culture, etc., are drawn up for the next five years. It provides a set of scientific, reasonable and feasible development strategy and implementation measures for HJ Company.
【學位授予單位】：上海交通大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F272;F426.61
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，本文編號：2294972
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