我國汽車企業(yè)危機管理應用研究
發(fā)布時間：2018-08-27 10:01
【摘要】：我國汽車工業(yè)已發(fā)展六十余年,這期間汽車工業(yè)一直是我經濟改革中影響最廣、跨步最大的行業(yè)之一。中國汽車企業(yè)數(shù)量幾乎是美國、日本、歐洲所有汽車企業(yè)之和,但中國汽車企業(yè)仍處于利潤小、品牌弱的狀況,造成這種狀況的原因有多方面,其中我國汽車企業(yè)沒有危機管理經驗,每次各類危機都對品牌造成傷害,這直接制約我國汽車企業(yè)的品牌效益的發(fā)揮,也阻礙了我國汽車企業(yè)量變到質變進程。 本文以案例對比分析的形式對我國汽車企業(yè)危機管理的現(xiàn)狀進行分析研究。從汽車企業(yè)危機管理的重要性入手,分析國內汽車企業(yè)危機的現(xiàn)狀、特點、缺點,通過案例比較國內外汽車企業(yè)危機管理之間的差距,結合目前國內汽車企業(yè)的發(fā)展狀況和發(fā)展趨勢,闡述了危機管理在現(xiàn)代汽車企業(yè)中的重要性,并對豐田汽車召回、比亞迪E6電動車起火案例進行比較研究,力圖探索一條合符我國國情和切實可行的汽車企業(yè)危機管理之路。 本文以文獻查閱和案例分析為主,查閱了相關文獻、新聞報道及專家學者的觀點,運用了管理學、經濟學等多學科知識,并通過案例對比分析,力求保證研究的合理性和科學性。 針對我國汽車企業(yè)危機的特殊情況,本文作者對我國汽車企業(yè)危機管理應用進行探索,創(chuàng)新性的提出了采取完善制度與解決問題相結合的標本兼治的策略、程序及主要危機防控管理。同時總結出了實際可行的我國汽車企業(yè)危機管理實務與技巧。 筆者總結研究認為,我國汽車企業(yè)應重視企業(yè)危機管理,從管理體制著手、從專業(yè)人才配置著手,讓企業(yè)遠離危機的困擾。我國汽車業(yè)也只有步入危機管理發(fā)展的前列,才能抵御風險,做強、做大,才能在世界市場上做出知名的中國汽車品牌。
[Abstract]:China's automobile industry has been developing for more than 60 years. During this period, automobile industry has been one of the most influential and striding industries in China's economic reform. The number of Chinese automobile enterprises is almost the sum of all the automobile enterprises in the United States, Japan and Europe, but the Chinese automobile enterprises are still in a situation of small profits and weak brands. There are many reasons for this situation. There is no crisis management experience in Chinese automobile enterprises, every crisis causes harm to the brand, which directly restricts the exertion of the brand benefit of the automobile enterprises in our country, and also hinders the process of quantitative change to qualitative change of the automobile enterprises in our country. In this paper, the current situation of crisis management of automobile enterprises in China is analyzed and studied in the form of comparative case analysis. Starting with the importance of crisis management of automobile enterprises, this paper analyzes the present situation, characteristics and shortcomings of domestic automobile enterprises' crisis, and compares the gap between domestic and foreign automobile enterprises' crisis management through case studies. Combined with the development situation and trend of domestic automobile enterprises, this paper expounds the importance of crisis management in modern automobile enterprises, and makes a comparative study on the case of Toyota Motor recall and BYD E6 electric vehicle fire. This paper tries to explore a feasible road of crisis management for automobile enterprises in line with the national conditions of our country. Based on literature review and case analysis, this paper reviews related documents, news reports and the views of experts and scholars, and makes use of multi-disciplinary knowledge, such as management, economics, and so on, and makes a comparative analysis of cases. Strive to ensure the rationality and scientific nature of the study. In view of the special situation of automobile enterprise crisis in our country, the author explores the application of crisis management of automobile enterprise in our country, and innovatively puts forward the strategy of adopting the combination of perfect system and solving problems. Procedures and major crisis prevention and control management. At the same time, it summarizes the practical and feasible practice and skills of crisis management of automobile enterprises in China. The author concludes that China's automobile enterprises should attach importance to the crisis management of enterprises, from the management system, from the allocation of professional personnel, so that enterprises away from the crisis problems. Only by stepping into the forefront of crisis management, can China's automobile industry resist risks, strengthen and expand, and make famous Chinese automobile brands in the world market.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.3;F426.471
本文編號：2206947
[Abstract]:China's automobile industry has been developing for more than 60 years. During this period, automobile industry has been one of the most influential and striding industries in China's economic reform. The number of Chinese automobile enterprises is almost the sum of all the automobile enterprises in the United States, Japan and Europe, but the Chinese automobile enterprises are still in a situation of small profits and weak brands. There are many reasons for this situation. There is no crisis management experience in Chinese automobile enterprises, every crisis causes harm to the brand, which directly restricts the exertion of the brand benefit of the automobile enterprises in our country, and also hinders the process of quantitative change to qualitative change of the automobile enterprises in our country. In this paper, the current situation of crisis management of automobile enterprises in China is analyzed and studied in the form of comparative case analysis. Starting with the importance of crisis management of automobile enterprises, this paper analyzes the present situation, characteristics and shortcomings of domestic automobile enterprises' crisis, and compares the gap between domestic and foreign automobile enterprises' crisis management through case studies. Combined with the development situation and trend of domestic automobile enterprises, this paper expounds the importance of crisis management in modern automobile enterprises, and makes a comparative study on the case of Toyota Motor recall and BYD E6 electric vehicle fire. This paper tries to explore a feasible road of crisis management for automobile enterprises in line with the national conditions of our country. Based on literature review and case analysis, this paper reviews related documents, news reports and the views of experts and scholars, and makes use of multi-disciplinary knowledge, such as management, economics, and so on, and makes a comparative analysis of cases. Strive to ensure the rationality and scientific nature of the study. In view of the special situation of automobile enterprise crisis in our country, the author explores the application of crisis management of automobile enterprise in our country, and innovatively puts forward the strategy of adopting the combination of perfect system and solving problems. Procedures and major crisis prevention and control management. At the same time, it summarizes the practical and feasible practice and skills of crisis management of automobile enterprises in China. The author concludes that China's automobile enterprises should attach importance to the crisis management of enterprises, from the management system, from the allocation of professional personnel, so that enterprises away from the crisis problems. Only by stepping into the forefront of crisis management, can China's automobile industry resist risks, strengthen and expand, and make famous Chinese automobile brands in the world market.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.3;F426.471
【參考文獻】
相關期刊論文 前1條
1 郭丕寬;;企業(yè)網絡危機管理探析[J];商業(yè)時代;2009年25期
，本文編號：2206947
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