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XX風(fēng)電公司銷(xiāo)售渠道拓展對(duì)策研究

發(fā)布時(shí)間:2018-08-17 16:51
【摘要】:風(fēng)能是一種取之不盡的可再生能源能源,引起了世界上的各個(gè)國(guó)家的重視。具有巨大的蘊(yùn)藏量并且世界上的風(fēng)能資源總量大約有2.74×109兆瓦,在這所有的能量中可以利用的風(fēng)能大約是2×107兆瓦。我國(guó)有儲(chǔ)量很大的風(fēng)資源、分布在各處,具有很大的開(kāi)發(fā)潛能。 伴隨著全球經(jīng)濟(jì)高速發(fā)展,風(fēng)能開(kāi)發(fā)并消費(fèi)市場(chǎng)發(fā)展迅速。截至2010年底,全世界風(fēng)電總裝機(jī)容量達(dá)199,520兆瓦,發(fā)電量超過(guò)4099億千瓦時(shí),占世界電力總發(fā)電量的1.92%。傳統(tǒng)市場(chǎng)發(fā)展緩慢,新興市場(chǎng)卻蓬勃向上。中國(guó)風(fēng)電2010年新增裝機(jī)容量達(dá)到18,928兆瓦,占全球新增裝機(jī)容量48%,超過(guò)美國(guó),成為世界第一大風(fēng)電市場(chǎng)。 在第十一個(gè)五年計(jì)劃期間,風(fēng)電并網(wǎng)技術(shù)及風(fēng)電的使用在我國(guó)發(fā)展極為迅速。從2007年以來(lái),我國(guó)的風(fēng)電及相關(guān)衍生經(jīng)濟(jì)持續(xù)著暴發(fā)式增長(zhǎng)趨勢(shì)。在風(fēng)資源分布豐富的廣東,山東,新疆、遼寧、山東、內(nèi)蒙古等地,當(dāng)?shù)氐娘L(fēng)電相關(guān)產(chǎn)業(yè)發(fā)展極其迅速。2010年10000兆瓦的發(fā)展目標(biāo)在2008年就已達(dá)到,《可再生能源中長(zhǎng)期規(guī)劃》中2020年30000兆瓦的風(fēng)電裝機(jī)目標(biāo)也在2010年提前實(shí)現(xiàn)。 風(fēng)能是當(dāng)今世界普及的新興能源之一,節(jié)能又環(huán)保。風(fēng)電行業(yè)在全球普遍減排的呼吁下有著良好的發(fā)展機(jī)遇,尤其京都議定書(shū)的簽訂后發(fā)高速的發(fā)展。2010年我國(guó)的裝機(jī)容量累計(jì)已突破40000兆瓦,近海潮汐帶風(fēng)電開(kāi)發(fā)已經(jīng)有了良好的開(kāi)始。在陸地有限的空間競(jìng)爭(zhēng)下我國(guó)風(fēng)電設(shè)備市場(chǎng)以及風(fēng)電開(kāi)發(fā)業(yè)主之間的競(jìng)爭(zhēng)越演越烈,企業(yè)如果要獲利必須在在搶占國(guó)內(nèi)需求市場(chǎng)的的前提條件下,努力開(kāi)發(fā)海外市場(chǎng),亞洲市場(chǎng)更是重中之重。世界風(fēng)力發(fā)電歷史悠久,國(guó)際國(guó)內(nèi)在該行業(yè)都有擁有廣闊的開(kāi)拓空間,樂(lè)觀的估計(jì)在未來(lái)20年的時(shí)間內(nèi)都會(huì)以高速發(fā)展的事態(tài)前進(jìn),于此同時(shí)風(fēng)電行業(yè)的盈利空間及資本回收期也將隨著技術(shù)的發(fā)展會(huì)逐步提高和相應(yīng)縮短。在第十二個(gè)五年計(jì)劃期間,東北,西北和沿海的風(fēng)電場(chǎng)建設(shè)及風(fēng)力發(fā)電所需要的新增裝機(jī)速度將以較快的速度增長(zhǎng),并網(wǎng)技術(shù)的成熟和發(fā)電、風(fēng)機(jī)設(shè)備的設(shè)計(jì)和制造等領(lǐng)域?qū)⒊蔀橥顿Y熱點(diǎn),市場(chǎng)前景極其看好。
[Abstract]:Wind energy is an inexhaustible renewable energy, which has attracted the attention of all countries in the world. There is a huge potential and the total amount of wind energy in the world is about 2.74 脳 109 MW, and the wind energy available in all of this energy is about 2 脳 107 MW. China has large reserves of wind resources, distributed everywhere, with great potential for development. With the rapid development of global economy, wind energy development and consumer market are developing rapidly. By the end of 2010, the world's total installed wind power capacity was 199520 megawatts, generating more than 409.9 billion kilowatt-hours of electricity, accounting for 1.92 percent of the world's total electricity generation. Traditional markets are slow to develop, but emerging markets are booming. China added 18928 megawatts of new wind capacity in 2010, accounting for 48 percent of the world's new capacity, overtaking the United States to become the world's largest wind power market. During the 11th five-year Plan, wind power grid technology and wind power use in China developed rapidly. Since 2007, wind power and related derivative economy in China has been increasing rapidly. In Guangdong, Shandong, Xinjiang, Liaoning, Shandong, Inner Mongolia and other places where wind resources are abundant, Local wind power related industries are developing rapidly. The 2010 target of 10000 megawatts was reached in 2008, and the 2020 target of 30000 megawatts of wind power installed in the medium and long term Plan for Renewable Energy was achieved ahead of schedule in 2010. Wind energy is one of the most popular new energy sources in the world, energy saving and environmental protection. Wind power industry has a good development opportunity under the appeal of global emission reduction, especially the rapid development of Kyoto Protocol. In 2010, China's installed capacity has exceeded 40000 megawatts. Offshore tidal zone wind power development has had a good start. Under the limited land space competition, the competition between the wind power equipment market and the wind power development owners in our country is becoming more and more intense. If enterprises want to make profits, they must strive to develop overseas markets under the precondition of seizing the domestic demand market. Asian markets are a top priority. Wind power generation in the world has a long history, the international and domestic industries have a broad development space, optimistic estimates in the next 20 years will be a rapid development of events. At the same time, the profit space and capital payback period of wind power industry will be gradually improved and shortened with the development of technology. During the 12th Five-Year Plan period, wind farms in the Northeast, Northwest and Coastal areas will be built and installed at a faster rate, with the maturity of grid-connected technology and the generation of electricity. The design and manufacture of fan equipment will become the investment hot spot, the market prospect is extremely optimistic.
【學(xué)位授予單位】:大連海事大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F426.2;F723

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相關(guān)期刊論文 前2條

1 張明鋒;鄧凱;陳波;王盛;高濤;方正;王樹(shù)春;;中國(guó)風(fēng)電產(chǎn)業(yè)現(xiàn)狀與發(fā)展[J];機(jī)電工程;2010年01期

2 王紅芳;劉瑋;鄭慶堯;趙建春;;風(fēng)電場(chǎng)風(fēng)能資源評(píng)估幾個(gè)關(guān)鍵問(wèn)題分析[J];西北水電;2011年S1期



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