【摘要】：乳制品質量安全直接關系著消費者的身體健康和生命安全,關系著奶農的利益和企業(yè)的生存發(fā)展,對乳制品行業(yè)的健康發(fā)展意義重大。但是,乳制品生產不斷出現(xiàn)的質量安全問題,已嚴重影響了我國乳制品行業(yè)的健康發(fā)展。因此,加強質量安全控制、提升乳制品質量安全水平,已成為我國乳制品行業(yè)發(fā)展亟待解決的重要課題。 縱觀世界,企業(yè)社會責任得到了國際組織、各國政府、社會團體、專家學者和企業(yè)的廣泛關注,其理論和實踐都得到了不斷發(fā)展和深化。近些年頻頻發(fā)生的乳制品安全事故,引起了社會的廣泛管著。結合企業(yè)社會責任理論,揭示一個行業(yè)的社會責任缺失原因,說明企業(yè)社會責任在我國產生發(fā)展的條件,是本文的研究任務。 博弈論的提出為整個社會科學的研究方法提供了統(tǒng)一的研究范式。安全生產企業(yè)與其各利益相關者之間存在著錯綜復雜的利益關系。本文將其模型化,建立企業(yè)與供應商之間的不完全信息靜態(tài)博弈分析兩者之間的策略選擇；建立起企業(yè)與消費者之間的完全信息動態(tài)博弈,分析企業(yè)面對消費者投訴情況下的策略選擇；建立企業(yè)與同行業(yè)競爭者之間的不完全信息動態(tài)博弈,分析同行業(yè)競爭者之間在承擔社會責任如何選擇；建立企業(yè)與環(huán)境保護監(jiān)管部門之間的不完全信息靜態(tài)博弈,分析企業(yè)在有監(jiān)管情況下的策略選擇。最后得出結論,監(jiān)管部門監(jiān)管不力、消費者自我維權不足、廠商社會責任感不強等是導致社會上“問題乳制品”泛濫成災,給消費者造成巨大傷害、政府公信力受損的主要原因。在“構建和諧社會”等治國理念下,結合我國政府監(jiān)管、媒體監(jiān)督的現(xiàn)狀,提出加大生產劣質乳廠商的處罰、對媒體監(jiān)督獎勵、消費者與媒體的聯(lián)合監(jiān)督、地方監(jiān)管部門加強監(jiān)管、建立完善的投訴和檢測制度等政策,對乳制品產業(yè)健康發(fā)展以及建設和諧社會具有重要意義。
[Abstract]:The quality and safety of dairy products is directly related to the health and safety of consumers, the interests of dairy farmers and the survival and development of enterprises, and is of great significance to the healthy development of the dairy industry. However, the continuous problems of quality and safety in dairy production have seriously affected the healthy development of dairy industry in China. Therefore, strengthening the quality and safety control and improving the quality and safety level of dairy products has become an important issue to be solved urgently in the development of dairy industry in China. Throughout the world, corporate social responsibility has been widely concerned by international organizations, governments, social organizations, experts, scholars and enterprises, and its theory and practice have been continuously developed and deepened. In recent years, the frequent dairy safety accidents have caused widespread social regulation. Combined with the theory of corporate social responsibility, it is the research task of this paper to reveal the reasons for the lack of social responsibility in an industry and to explain the conditions for the development of corporate social responsibility in China. The introduction of game theory provides a unified research paradigm for the research methods of the whole social science. There are intricate interest relationships between safe production enterprises and their stakeholders. In this paper, it is modeled to establish the static game analysis of incomplete information between enterprises and suppliers, and to establish the dynamic game of complete information between enterprises and consumers. This paper analyzes the strategic choice of enterprises in the face of consumer complaints, establishes a dynamic game of incomplete information between enterprises and competitors in the same industry, and analyzes how to choose between competitors in the same industry in undertaking social responsibility. Establish the static game of incomplete information between the enterprise and the environmental protection supervision department, and analyze the strategy choice of the enterprise under the condition of supervision. Finally, it is concluded that the weak supervision by the regulatory authorities, the insufficient self-protection of consumers, the lack of social responsibility of manufacturers, and so on, have led to the proliferation of "problematic dairy products" in society, which has caused great harm to consumers. The main reason for the damage to the credibility of the government. Under the concept of "building a harmonious society" and combining the current situation of government supervision and media supervision in our country, it is proposed to increase the punishment of producers of inferior milk, to reward media supervision, and to jointly supervise consumers and media. It is of great significance for the healthy development of dairy industry and the construction of a harmonious society to strengthen the supervision of local regulatory authorities and establish a sound complaint and inspection system.
【學位授予單位】：西南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F203;F426.82;F224.32

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