本文選題：國際化戰(zhàn)略 + 航天汽車��； 參考：《內(nèi)蒙古大學(xué)》2013年碩士論文

【摘要】：本文采用理論與企業(yè)實際相結(jié)合的方法,以戰(zhàn)略競爭理論、國際化理論、直接對外投資理論、價值鏈理論等為基礎(chǔ),綜合國家宏觀經(jīng)濟數(shù)據(jù)、汽車產(chǎn)業(yè)數(shù)據(jù)、出口貿(mào)易數(shù)據(jù)、航天汽車公司經(jīng)營規(guī)劃及相關(guān)產(chǎn)品產(chǎn)銷情況等信息,以航天汽車公司國際化戰(zhàn)略為研究對象,著重探討了航天汽車國際化發(fā)展戰(zhàn)略及目標(biāo)市場的選擇,航天汽車國際化發(fā)展戰(zhàn)略實施應(yīng)采取的保障措施等幾個問題。近年來,中國汽車企業(yè)國際化經(jīng)營戰(zhàn)略開始從過去以出口貿(mào)易為主的方式不斷升級,向以市場精細化運作、產(chǎn)品國際化創(chuàng)新為主的增長模式轉(zhuǎn)變,加快對外輸出資本和產(chǎn)業(yè)技術(shù),中國的汽車產(chǎn)業(yè)正在經(jīng)歷一場引進來向既引進來又走出去的轉(zhuǎn)變。 在當(dāng)前中國經(jīng)濟發(fā)展進入瓶頸期,汽車行業(yè)進出口貿(mào)易持續(xù)增長的背景下,作為央企的航天汽車公司存在著產(chǎn)品結(jié)構(gòu)不合理、國內(nèi)專用車產(chǎn)業(yè)陷入低谷、出口市場尚未完全打開等諸多不利因素,論文著重分析了我國汽車產(chǎn)業(yè)國際化發(fā)展的現(xiàn)狀,借鑒了福特汽車公司和中國重汽集團的國際化發(fā)展經(jīng)驗,進一步詳細剖析了航天汽車公司總體發(fā)展規(guī)劃和近期產(chǎn)業(yè)發(fā)展?fàn)顩r,得出了航天汽車參與國際化競爭的優(yōu)勢、劣勢、機會和威脅等要素,在此基礎(chǔ)上提出了航天汽車國際化發(fā)展戰(zhàn)略,即通過對尼日利亞等西非發(fā)展中國家汽車市場的需求分析,利用已有的出口途徑和關(guān)系,合資建立專業(yè)的汽車進出口貿(mào)易公司,更好地對公司內(nèi)部專用車、汽車零部件產(chǎn)品及其服務(wù)進行定制,滿足目標(biāo)國家市場的口味和偏好,來提高產(chǎn)品為目標(biāo)市場創(chuàng)造的價值。未來通過市場占有率的提升和技術(shù)革新后可以逐步采取跨國經(jīng)營戰(zhàn)略,在這些國家和地區(qū)建立分支機構(gòu)和裝配生產(chǎn)線,并對相關(guān)資源進行重組,以長期在該目標(biāo)市場取得低成本優(yōu)勢。最后論文提出航天汽車為保障國際化發(fā)展戰(zhàn)略的實施,應(yīng)該采取設(shè)立專門的國際化經(jīng)營組織機構(gòu)、通過技術(shù)引進和自主創(chuàng)新等手段開展產(chǎn)品研發(fā)和升級換代、籌措必要的保障資金、吸納和招用高水平經(jīng)營管理和技術(shù)人才等措施。
[Abstract]:Based on the theory of strategic competition, the theory of internationalization, the theory of direct foreign investment and the theory of value chain, this paper combines the national macroeconomic data, automobile industry data and export trade data. Based on the information of spaceflight automobile company's operation plan and the production and sale of related products, this paper takes the internationalization strategy of aerospace automobile company as the research object, and probes into the development strategy of space vehicle internationalization and the choice of target market. Space vehicle internationalization development strategy implementation should take the safeguard measure and so on several questions. In recent years, the internationalization management strategy of Chinese automobile enterprises has begun to upgrade from the way of export trade to the growth mode of market refinement and product internationalization innovation. To speed up the export of capital and industrial technology, China's auto industry is undergoing a transition from both entry and exit. Under the background of the bottleneck period of China's current economic development and the sustained growth of import and export trade in the automobile industry, as a central enterprise, aerospace automobile companies have unreasonable product structures, and the domestic special purpose vehicle industry has fallen into a trough. The export market has not been completely opened and many other unfavorable factors, the paper emphatically analyzes the current situation of the internationalization development of China's automobile industry, and draws lessons from the international development experience of Ford Motor Company and China heavy Auto Group. After further detailed analysis of the overall development plan and the recent industrial development situation of aerospace automobile companies, the advantages, disadvantages, opportunities and threats of aerospace vehicles participating in international competition are obtained. On this basis, the internationalization development strategy of aerospace vehicles is put forward, that is, through the analysis of the demand of the automobile market in Nigeria and other developing countries in West Africa, and the use of existing export channels and relations, the joint venture establishes a professional automobile import and export trading company. Better customizing the products and services of special purpose vehicles and auto parts to meet the taste and preference of the target market to improve the value created by the products for the target market. In the future, with the increase of market share and technological innovation, we can gradually adopt transnational business strategy, establish branches and assembly lines in these countries and regions, and restructure related resources. In order to long-term in the target market to achieve low-cost advantage. Finally, the paper puts forward that in order to ensure the implementation of the internationalization development strategy, aerospace vehicles should adopt the establishment of special international management organizations, carry out product research and development and upgrade by means of technology introduction and independent innovation. Raise necessary guarantee funds, absorb and employ high-level management and technical personnel and other measures.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.471;F272.3

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相關(guān)期刊論文 前1條

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本文編號：2089103