本文選題：供應(yīng)鏈管理 + 電子訂單Eplatform��； 參考：《上海交通大學(xué)》2013年碩士論文

【摘要】：本文著眼于一個細(xì)分市場，，服裝輔料生產(chǎn)供應(yīng)市場，該行業(yè)依附于服裝生產(chǎn)供應(yīng)鏈體系；通過探討行業(yè)中游企業(yè)X公司的市場策略，以探求服裝輔料供應(yīng)行業(yè)的市場應(yīng)對策略。 近年來，伴隨著服裝企業(yè)采購和銷售的全球化，在服裝生產(chǎn)供應(yīng)體系中出現(xiàn)了一個極為嚴(yán)重的系統(tǒng)矛盾問題： 全球采購模式下，服裝采購范圍廣而且深，采購的商品多而且雜，涉及的多國語言，多國團(tuán)隊深入?yún)f(xié)作，這就要求服裝企業(yè)的生產(chǎn)供應(yīng)鏈體系變得更加的細(xì)分，專注和嚴(yán)謹(jǐn)；同時造成供應(yīng)鏈信息傳遞的冗長和緩慢； 而同時以Zara和HM為代表的快時尚銷售公司在不斷的刷新著商品的上貨速度，30天，20天，14天的商品上貨周期在不斷被刷新；這就要求生產(chǎn)供應(yīng)體系必須高效化，快速化和準(zhǔn)確化； 同一個服裝采購供應(yīng)系統(tǒng)在不同的市場角度要求下面臨極端的矛盾沖突；而輔料生產(chǎn)供應(yīng)處于服裝的采購供應(yīng)系統(tǒng)上的末端，對供應(yīng)鏈的發(fā)展和模式完全沒有話語權(quán)；而傳統(tǒng)的服裝采購供應(yīng)系統(tǒng)是典型的線性信息傳遞模式，在上述的供應(yīng)鏈?zhǔn)袌鲆竺軟_突的背景下，輔料供應(yīng)商更是顯得束手無策； 如何在一個完全競爭的市場中應(yīng)對苛刻的市場變化要求，同時還能取得行業(yè)的競爭優(yōu)勢，這是擺在任何一個服裝輔料供應(yīng)商面前的問題。在本行業(yè)中，市場問題表現(xiàn)在三個方面：供應(yīng)鏈流轉(zhuǎn)細(xì)節(jié)信息的管理方式，全球統(tǒng)一供給質(zhì)量管理水平和生產(chǎn)交期的極限化管理能力； 本文通過對典型中型輔料供應(yīng)企業(yè)X公司的市場策略研究，分析服裝輔料供應(yīng)企業(yè)的一般市場策略模式，嘗試解答服裝輔料行業(yè)市場變革問題。
[Abstract]:This paper focuses on a sub-market, clothing accessories production and supply market, which is dependent on the clothing production supply chain system, and explores the market strategy of X Company, a mid-stream enterprise in the industry, in order to explore the market response strategy of clothing accessories supply industry. In recent years, with the globalization of procurement and sales of garment enterprises, a very serious system contradiction has emerged in the clothing production and supply system: under the global procurement model, clothing procurement has a wide and deep scope. The procurement of many and miscellaneous goods, involving multinational languages, multi-country team in-depth collaboration, which requires garment enterprises to become more subdivision of the production supply chain system, focus and rigor, while causing the supply chain information transmission long and slow; At the same time, the fast fashion sales companies, represented by Zara and HM, are constantly updating the speed of delivery of goods, 30 days to 20 days and 14 days of loading cycles; this requires the production and supply system to be highly efficient. Speed and accuracy; the same clothing procurement and supply system under different market requirements faced with extreme contradictions and conflicts; and accessories production and supply at the end of the clothing procurement and supply system, The traditional clothing purchasing and supplying system is a typical linear information transfer mode. In the background of the contradiction and conflict of the supply chain market requirements, the supplier of auxiliary materials is at a loss. How to cope with the harsh market changes in a completely competitive market and at the same time obtain the competitive advantage of the industry is the problem facing any garment accessories supplier. In this industry, the market problems are manifested in three aspects: the management mode of the detailed information in the supply chain flow, the global unified supply quality management level and the limit management ability of the production delivery period; Through the research on the market strategy of X Company, a typical medium-sized accessory supply enterprise, this paper analyzes the general market strategy model of garment accessory supply enterprise, and tries to solve the problem of market transformation in garment accessory industry.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F416.86

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